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Strategy into Practice: Strategy or a series of unfortunate events

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Time: 5.00pm - 8.00pm
Venue: Room 0026, Business School building, Kingston Hill campus, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB
Price: free
Speaker(s): Richard Lee

Strategy into Practice: Strategy or a series of unfortunate events

5.00pm - 7.00pm Lecture in room 0026
7.00pm - 8.00pm Networking event, Business School atrium

Guest lecture that will aim to provoke discussion and thoughts on the roles played by planning, serendipity and execution in business strategy. Using the example and experience of a high tech business based in Kingston, begun in 2001, which is entering its 4th stage of metamorphosis.

Creativity Software (CS) is a global supplier of mobile location based service technology. This technology is sold primarily to Mobile Network Operators (MNOs) to enable commercial systems, and to fulfil their obligations to emergency service and law enforcement regulations. For example, when you make a 999 call from your mobile phone, the network needs this technology in order to allow the ambulance service to understand where you are.

About the speaker Richard Lee
Richard Lee has over 25 years' experience in IT & Telecoms management. He started his professional career with IBM in 1985 - selling complex IT solutions - and spent 5 years working with the company in UK and Australia. Having returned to the UK to become Business Development Director with international publisher Reed Elsevier, he then moved back to Sydney to run their Australian business unit. He later moved to Institute for International Research (a leading supplier of events, information, training & publishing services to the telecoms industry) to become Regional Director for Asia Pacific and Middle East.

In 2001, Richard set up Creativity Software, which has become one of the leading players in the rapidly growing location based services sector. The company produces software that is installed in mobile network operator systems, to enable emergency, law enforcement and commercial services. They have customers in Latin America, Europe, Middle East and Asia, and the company is based in Kingston.

Richard has a Bachelor of Arts in History from Sussex University, and an MBA from London Business School.

 

For further information about this event:

Contact: Dr Kent Springdal
Email: K.Springdal@kingston.ac.uk

Directions

Directions to Room 0026, Business School building, Kingston Hill campus, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB:

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