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Play is in every child's nature - it's how they learn about the world. Good toys help children to develop and play freely, they help spark imagination and mould values. They are kind to the environment and foster a sense of fun, enjoyment and care for others. Doing it for the Kids explores the importance of play in child development, how toys help mould our kids' values and how they impact on the environment. The exhibition presents examples of sustainable toys and other play resources that inspire designers, educators and parents to be more critical and creative. Let this exhibition inspire you to be more knowledgeable, confident and creative in helping your kids to play.