Associate Professor in Marketing, Faculty of Business and Law, Kingston University.
Dr Dall'Olmo Riley worked in marketing management and direct marketing for several years in Italy, the USA and the UK, before obtaining a PhD in marketing from London Business School. She is now an Associate Professor in Marketing at Kingston Business School. Her research interests include branding, brand management, brand extensions and online grocery shopping. She has published widely in international journals, is an associate editor of the Journal of Marketing Management and sits on the editorial board of the Journal of Customer Behaviour. In 2009 she edited a four volume set on brand management for Sage.
Francesca has spoken extensively in the media, particularly on her research in to what makes people do their grocery shopping online, and the reasons why they may then start revisiting the supermarket. A live appearance on BBC Breakfast News and a live piece on BBC Radio London proceeded numerous print media stories, ranging from national newspapers and local press through to a number of mentions on regional radio stations and articles in the trade press.
|1999||Post-graduate teaching certificate in higher education.|
|1995||PhD in marketing, London Business School.|
|1982||Post-graduate diploma in business studies, London School of Economics.|
|1981||Laurea (BA) in business administration, Universita' di Bologna, Italy.|
|1999 -||Reader in Marketing, Faculty of Business and Law, Kingston University.|
|1997 - 1999||Senior lecturer in Marketing, Faculty of Business and Law, Kingston University.|
|1995 - 1997||Research Fellow - Open University Business School.|
Pina, J.M., Dall'Olmo Riley, F., Lomax, W. Generalizing spillover effects of goods and services brand extensions: a meta-analysis approach, Forthcoming, Journal of Business Research, Special Issue on Replications and Meta-Analysis in Marketing, Organization, and Management Science
Hand, C., Dall'Olmo Riley, F., Rettie, R, Harris, P. and Singh, J. (2009) Online grocery shopping: the influence of situational factors, European Journal of Marketing, Vol. 43, No. 9/10, pp. 1205-1219
Dall'Olmo Riley, F., Scarpi, D., and Manaresi, A. (2009) Purchasing Services Online: a Cross-Country Investigation of Possible Influences, Journal of Services Marketing, Vol. 23, No. 2, pp. 93-103
Scarpi, D., Dall'Olmo Riley, F., and Manaresi, A. (2007) The Role of Service Type, Familiarity, Contact and Internet Experience when Shopping Online for Services, Journal of Value Chain Management, Vol. 1, No. 1/2 Special Issue on e-services, pp. 133-156
Dall'Olmo Riley, F., Lomax, W., and Robinson, H. (2007) Editorial: Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School, Journal of Marketing Management, Vol. 23 (5-6), pp. 387-393
Robinson, H.R., Dall'Olmo Riley, F., Rettie, R., Rolls-Wilson, G. (2007) The role of situational variables in online grocery shopping in the UK, The Marketing Review, Vol. 7, No. 1, pp. 89-106
Scarpi, D., Dall'Olmo Riley, F., Manaresi, A. (2006) Le ricerche sui comportamenti di acquisto online: l'orientamento edonico e utilitarista, M Scarpi, D., and Dall'Olmo Riley, F. (2006) E-commerce consumer and product characteristics, Encyclopaedia of E-commerce, E-Government and Mobile Commerce, Idea Group Inc, Hershey PA Rungie, C., Laurent G., Dall'Olmo Riley, F., Morrison D. and Tirthankar, R. (2005) Measuring and modeling the (limited) reliability of free choice attitude questions, International Journal of Research in Marketing, Vol. 22, No.3, pp. 309-318 Dall'Olmo Riley, F., Scarpi, D. and Manaresi, A. (2005) Drivers and Barriers to Online Shopping: The Interaction of Product, Consumer, and Retailer Factors, Advances in Electronic Marketing, Idea Group Inc, Hershey PA ercati e Competitivita', Vol. 3, pp. 123-138
Dall'Olmo Riley, F., Scarpi, D. (2005) L'Acquisto di Servizi via Internet, Micro & Macro Marketing, Vol. XIV, No. 1, pp. 47-61
Dall'Olmo Riley, F., Lomax, W. and Blunden, A. (2004) Dove vs. Dior: Extending Brand Extension Decision-Making Process from Mass to Luxury, Australasian Marketing Journal, Vol. 12, No. 3, pp. 40-55
Dall'Olmo Riley, F. and Lacroix, C. (2003) Luxury branding on the Internet: lost opportunity or impossibility?, Marketing Intelligence & Planning, Vol. 21, No. 2, pp. 96-104
Dall'Olmo Riley, F. and de Chernatony, L. (2000) The Service Brand as Relationship Builder, British Journal of Management, Vol. 11, Issue 2, pp. 137-150
de Chernatony, L., Harris, F. and Dall'Olmo Riley, F. (2000) Added Value: its nature, roles and sustainability, European Journal of Marketing, Vol. 34, No. 2, pp. 39-56
Dall'Olmo Riley, F., Rink L. and Harris P. (1999) Patterns of Attitudes and Behavior in Fragmented Markets, Journal of Empirical Generalisations in Marketing Science, Vol. 4, pp. 62-91
de Chernatony, L. and Dall'Olmo Riley, F. (1999) Modelling the Components of a Brand, European Journal of Marketing, Vol. 32, No. 11/12, pp. 1074-1090 - ANBAR citation of excellence award.
de Chernatony, L. and Dall'Olmo Riley, F. (1999) Experts' Views About Defining Services Brands and the Principles of Services Branding, Journal of Business Research - Special Issue: UK Services Marketing Scholarship, Vol. 46, No. 2, pp. 181-192
de Chernatony, L., F. Dall'Olmo Riley, and F. Harris (1998) Criteria to assess brand success, Journal of Marketing Management, Vol. 14, No. 7, pp. 765-781
de Chernatony, L. and Dall'Olmo Riley, F. (1998) Defining a Brand: Beyond the Literature with Experts' Interpretations, Journal of Marketing Management, Vol. 14, No. 5, pp. 417-443 - ANBAR citation of excellence award.
de Chernatony, L. and Dall'Olmo Riley, F. (1998) Experts' Views on Roles of Brands: Implications for Marketing Communications, Journal of Marketing Communications, Vol. 4, pp. 87-100
Dall'Olmo Riley, F., Ehrenberg, A.S.C., Castleberry, S.B., Barwise T.P., and Barnard, N.R. (1997) The Variability of Attitudinal Repeat-Rates, International Journal of Research in Marketing, Vol. 14, No. 5, pp. 437-450.
de Chernatony, L. and Dall'Olmo Riley, F. (1997) The Chasm Between Managers' and Consumers' Views of Brands: The Experts' Perspectives, Journal of Strategic Marketing, Vol. 5, No. 2, pp. 89-104
de Chernatony, L. and Dall'Olmo Riley, F. (1997) Brand Consultants' Perspectives on the Concept of 'the Brand', Marketing and Research Today, Vol. 25, No. 1, pp. 45-52
Castleberry, S.B., Barnard, N.R, Barwise, T.P., Ehrenberg, A.S.C. and Dall'Olmo Riley, F. (1994) Individual Attitude Variations Over Time, Journal of Marketing Management, Vol. 10, pp. 153-162. Also reprinted in: Quantitative Methods in Marketing, G.J. Hooley and M.K. Hussey (eds.), 2nd edition, London: International Business Press, (1999)
Francesca's most recent media work was on the BBC, where she was interviewed extensively about the phenomenon of online grocery shopping.
Francesca has presented extensively at conferences on her specialist subject.
Member of the Academy of Marketing.
Member of the Ehrenberg-Bass Institute for Marketing Science.