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Dr Alison Baverstock

Senior lecturer in publishing studies, Kingston University.

Dr Alison Baverstock Areas of expertise

Find out more about Dr Alison Baverstock


Alison Baverstock is a former publisher who is now the course leader for Kingston University's MA in publishing, which she jointly established.

When not at Kingston, she spends her time writing about how to get published and about marketing within the book trade.  She is the author of several books on the subject, with her latest (The Naked Author) tackling the formerly vexed subject of self-publishing, which Alison believes is ripe for reappraisal. In May 2012 she was elected to the Board of Management of the Society of Authors - she will serve for three years.

Her How to Market Books, now in its fifth version, is often referred to as the 'bible' of book marketing. Both this and its companion volume Are Books Different? are used as the basis of publisher education worldwide. She has also written widely about how to write and get published - Is There a Book in You? and Marketing Your Book - An Author's Guide have been featured on Richard & Judy, BBC Breakfast, Open Book and Woman's Hour.  A regular commentator in the press on book-related issues, Alison has written for The Bookseller, Mslexia and has a regular column in Writer's Forum. She has also contributed to editions of The Writers' and Artists' Yearbook.

Alison speaks regularly at conferences for writers and publishers and at many literary festivals.  She is one of the founders of the Kingston Readers' Festival, which was first held in 2002 over a long weekend and which is now held every May for a week.

She has run seminars for The Society of Authors on how to best work with agents and publishers, and trained generations of publishers to promote books and writing. In 2007 she received the prestigious Pandora Award, presented annually to a woman who has made a valuable contribution to the publishing industry.

Alison is an accomplished media commentator appearing regularly on BBC Breakfast, local and national tv, radio and print media.

Follow Alison on twitter @alisonbav or look at her website






Year gained Subject
1980 MA in Mediaeval History and Fine Arts, St Andrews University.

Career Highlights

Year Position held
2002 - Senior lecturer in marketing studies, Kingston University.
1993 - Freelance marketing and management consultant.
1984 - 1987 Macmillan Press.
1981 - 1984 Heinemann Educational Books.



Baverstock, Alison3 (2010) What competencies do today's academic authors need?4 Journal of Scholarly Publishing, 41(3), pp. 354-363. ISSN (print) 1198-9742

Baverstock, Alison3 (2010) Where will the next generation of publishers come from?5 Journal of Scholarly Publishing, 42(1), pp. 31-44. ISSN (print) 1198-9742


Baverstock, Alison3 (2011) The naked author: a guide to self-publishing.6 London, U.K. : Bloomsbury. 377p. ISBN 9781408139820

Hines, Gill and Baverstock, Alison3 (2009) It's not fair! Parenting your bright and challenging child.7 London, U.K. : Piatkus. 304p. ISBN 9780749940461

Baverstock, Alison3, Carey, Steve and Bowen, Susannah (2008) How to get a job in publishing: a really practical guide to careers in books and magazines.8 London, U.K. : A&C Black. 280p. ISBN 0713685034

Baverstock, Alison3 (2008) How to market books: the essential guide to maximizing profit and exploiting all channels to market.9 4th ed. London, U.K. : Kogan Page. 384p. ISBN 0749450207

Baverstock, Alison3 (2006) Is there a book in you?10 London, U.K. : A&C Black. 241p. ISBN 9780713679328

Baverstock, Alison3 and Hines, Gill (2005) Whatever! a down to earth guide to parenting teenagers.11 London, U.K. : Piatkus Books. 192p. ISBN 0749925949

Baverstock, Alison3 (2001) Marketing your book: an author's guide.12 London, U.K. : A&C Black. 150p. ISBN 0713659653

Media Highlights

Alison is a well known and regular contributor both to the trade and more general press on her specialist subject. She contributes to Writers' Forum, Mslexia and Publishing News, and has had articles published in The Times, The Sunday Times and The Daily Mail.

Professional Body Membership

Honorary member of Women in Publishing and the Society for Young Publishers.

Academic Accolades

Pandora Award in 2007 for a significant contribution by a woman to the publishing industry.

Contact us

General enquiries:

Journalists only:

  • Communications team
    Tel: +44 (0)20 8417 3034
    Email us

Contact us

General enquiries:

Journalists only:

  • Communications team
    Tel: +44 (0)20 8417 3034
    Email us