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Professor Audley Genus

YTL Professor of Innovation and technology management, within the Small Business Research Centre at Kingston University Business School.

Professor Audley Genus Areas of expertise

Find out more about Professor Audley Genus


Professor Genus joined the staff of Kingston University from the University of Greenwich, having worked previously for Newcastle University as departmental head for the Innovation and Enterprise subject group. He has extensive experience of teaching, research and administration in the areas of innovation and entrepreneurship, technology policy and strategy. 

Professor Genus has a keen research interest focussing on the role of diverse stakeholders at different levels and how these stakeholders may shape innovation and sustainability in emerging niche markets (such as the UK renewable energy sector) as well as other new markets and businesses.  "I am interested in how consumers might become more of an involved party in the innovation process, rather than a passive end-user," he says.

Professor Genus has had three single-authored books published, as well as numerous peer-reviewed papers in highly regarded journals. He has presented his work to high profile international conferences and has been invited to speak at seminars for practitioners in the USA (at Tradeline) and to give expert advice to Sitra, the Finnish national innovation organisation, among others.  He is a member of the editorial board of the journal Technology Analysis and Strategic Management.  


Year gained Subject
1991 PhD,Technology Policy, Aston University Business School,
1984 BSc (Hons), Economics (Industrial Relations), Cardiff University.

Career Highlights

Year Position held
2012 - YTL Professor of Innovation and Technology Management, within the Small Business Research Centre at Kingston University Business School.
2011 - 2012 Reader, Greenwich University Business School, London.
2002 - 2011 Senior Lecturer, Business School, Newcastle University.
2000 - 2002 Lecturer, School of Management, Royal Holloway, University of London.
1993 - 2000 Lecturer, School of Management, Brunel University.
1990 - 1993 Postdoctoral Teaching Fellow, Aston Business School, Aston University.
1984 - 1987 Various posts.


Selected Publications

Genus, A., "Changing the Rules? Institutional Innovation and the Diffusion of Microgeneration", Technology Analysis and Strategic Management, in press.

Genus, A. (2012), "The governance of technological transitions: the case of renewable energy", in G. Marletto (ed.) Creating a Sustainable Economy. An Institutional/Evolutionary Approach to Environmental Policy, Routledge: London, pp. 177-201.

Genus, A. and P. Jha (2012) "The Role of Inertia in Explanations of Performance", International Journal of Project Management, 30, 1, pp. 117-126.

Ivory, C. and A. Genus (2010) "Symbolic consumption, signification and the 'lock-out' of electric cars 1885-1914", Business History, 53, 7, pp. 1107-1122.

Genus, A. and A-M Coles (2008) "Rethinking the Multi-level Perspective of Technological Transitions", Research Policy, 37, 9, pp. 1436-1445.

Additional Publications

Genus, A. and M.A.M. Nor (2007) "Bridging the Digital Divide in Malaysia: an Empirical Analysis of Technological Transformation and Implications for E-development", Asia Pacific Business Review, 13, 1, pp. 99-112.

Genus, A. (2006) "Rethinking Constructive Technology Assessment as Democratic, Reflective, Discourse", Technological Forecasting and Social Change, 73, 1, pp. 13-26.

Genus, A. and A-M Coles (2006) "Firm Strategies for Risk Management in Innovation", International Journal of Innovation Management, 10, 2, pp. 113-126.

Genus, A. and M.A.M. Nor (2005) "Socialising the Digital Divide: Implications for ICTs and E-business development", Journal of Electronic Commerce in Organizations, 3, 2, pp. 82-94.

Genus, A. and A-M Coles (2005) "On Constructive Technology Assessment and Limitations on Public Participation in Technology Assessment", Technology Analysis and Strategic Management, 17, 4, pp. 433-443.


Genus, A (2000), "Decisions, Technology and Organisation", Gower, Aldershot, 162pp.

Genus, A (1998), "The Management of Change: Perspectives and Practice", International Thomson Business Press. London, 123pp.

Genus, A (1995), "Flexible Strategic Management", Chapman and Hall, London (reprinted by International Thomson Business Press, 1997). 178pp.

Media Highlights

Professor Genus is available to give media interviews on his specialist subject.

Conference Highlights

Professor Genus is a seasoned presenter at conferences both in the UK and abroad.

Professional Body Membership

British Academy of Management

European Association for the Study of Science and Technology.

Contact us

General enquiries:

Journalists only:

  • Communications team
    Tel: +44 (0)20 8417 3034
    Email us

Contact us

General enquiries:

Journalists only:

  • Communications team
    Tel: +44 (0)20 8417 3034
    Email us