Marketing MA
Facts about this course
| Qualification | MA |
|---|---|
| Duration | Full time: 1 year |
| Attendance | Full time: 5 days per week |
| Assessment | Examinations; individual and group-based assignments; presentations; time-constrained work and case studies; dissertation |
| Course structure | |
You can now apply for September 2010 entry for this course.
Choose Kingston's Marketing MA
Course director Patricia Harris talks about this masters degree in Marketing at Kingston University:
Designed for graduates of any discipline, this Marketing MA course will launch your career in marketing by teaching you the latest in marketing theory and practice. It will prepare you for a variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business-to-business marketing and not-for-profit marketing. It will also prepare you for a career in specialist marketing areas, such as market research, advertising, public relations and direct marketing.
What will you study?
You will study eight core modules, plus an extra module of your choice, addressing the latest issues in marketing theory and practice. You will learn about the operational management decisions that form the basis of the marketing plan from an international perspective. You will look at how marketing strategy places marketing management decisions and marketing plans within the broader framework of the organisation’s corporate structure, industry and business environment.
You will examine the principles and theory of investment behaviour and their relevance to marketing decisions. You will also focus on the collection, analysis and use of marketing data for marketing decisions, as well as the behaviours of buyers. In addition you will be introduced to advertising, sales promotions and public relations, and the importance of an integrated communications campaign.
This course is taught by staff in Kingston Business School.
Teaching staff include:
- Patricia Harris, course director
Kingston Business School works closely with the business world’s principal professional bodies in order to harmonise its education provision with the needs of today’s business practitioners. You will learn how to turn theory into practice and gain a qualification that has real value in the real world.
Course structure
Please note that this is an indicative list of modules and is not intended as a definitive list. The modules that are run in the final programme will be defined by student demand and staff availability. Final module options will be explained at induction week.
Core modules
- Buyer Behaviour
- Global Marketing Management
- Market Research
- Marketing Communications
- Marketing Finance
- Marketing Strategy
- Survey Analysis
- Planning Your Career in Marketing and Communciations
- Research Methods and Dissertation
Option modules (choose one)
- Business-to-Business Marketing
- Corporate Social Responsibilty
- Internet Marketing
- Retail Marketing and Strategy
- Services Marketing
- Strategic Brand Management
Related courses
Kingston Business School runs a number of postgraduate and post-experience open days. Visit us and find out how we can help you to achieve your career ambitions.
Awards and prizes
Students on this course are eligible to compete for the Brian Francis Memorial Award. This prize, worth £1,000, is awarded annually to the student who delivers the best presentation of their Dissertation research to a panel of judges. For more information on the award, visit www.brianfrancis.co.uk.
Read the case studies of what two of our alumni have gone on to do after doing their MA in Marketing, and how the course helped them achieve their goals.
