Strategic Marketing Management MA
Facts about this course
| Qualification | MA |
|---|---|
| Duration | Part time: 1 year |
| Attendance | Part time: 7 weekends and 7 additional Saturdays |
| Assessment | Assignments; exams; research proposal; dissertation. |
| Course structure You can now apply for September 2010 entry for this course. |
|
Choose Kingston's Strategic Marketing Management MA
If you are a marketing professional working in the public, private or not-for-profit sectors, and have a thorough grounding in the basic principles of marketing, the Strategic Marketing Management MA course will help you to differentiate yourself by elevating your career to another level. It focuses on the strategic implications of marketing decisions, the theoretical aspects of marketing, and the application of advanced marketing techniques. This course will equip you with the knowledge and skills necessary to make an immediate and positive impact on your job performance.
What will you study?
After an induction programme introducing you to the Business School and the expectations and ethos of the course, you will go on to study modules that will enable you to develop an advanced level of understanding of current marketing concepts, along with the key skills and techniques appropriate to senior marketing managers.
You will look at different marketing management models, frameworks and processes, and will apply advanced analytical techniques in solving marketing problems. You will also learn how to formulate and evaluate effective marketing strategies. In addition, you will explore the strategic implications of buyer behaviour and how it relates to problems in marketing and consumer regulation.
This course is taught by staff in Kingston Business School.
Teaching staff include:
- John McGill, course director
"I wanted a master’s programme that would allow me to combine extensive business travel with course attendance – the MA at Kingston gave me the opportunity to do just that." Michael Struck
"Not only did my strategic marketing knowledge increase significantly while on the course, the primary benefits were an increase in my level of confidence and gaining a vocabulary that has enabled me to meet and discuss strategic challenges with board-level executives in global organisations." Julie Walker
Course structure
Please note that this is an indicative list of modules and is not intended as a definitive list.
Core modules
- Advanced Marketing Management
- Advanced Marketing Strategy
- Research Methods and Dissertation
- Personal Development
Option modules (choose 1)
- A Strategic Perspective to Business-to-Business Marketing
- Direct Marketing: A Strategic Perspective
- International Marketing: A Strategic Perspective
- Marketing Communications Strategy
- Marketing Research Strategy
- Retail Marketing and Strategy
- Services Marketing: A Strategic Perspective
- The Strategic Implications of Internet Marketing
Related courses
Kingston Business School runs a number of postgraduate and post-experience open days. Visit us and find out how we can help you to achieve your career ambitions.
Research is an essential part of the day-to-day life of Kingston Business School and is embedded in its intellectual activities and development.
There are many ways that your workplace could gain from your MA in Strategic Marketing Management.
