|Full time||1 year||2 or 3 days a week||September 2017|
|Part time||2 years||2 or 3 days a week||September 2017|
This MA is an intensive, collaborative masters course which combines the skills and craft needed for ground-breaking communication design with the solid business know-how to get your ideas and innovations off the ground. This MA is suitable for graduates and for industry professionals alike. It is cross-faculty, interdisciplinary, and extremely practical.
You will hone your skills as a designer at the Faculty of Art and Design and Architecture. You will learn how to collaborate and run a business at Kingston Business School. By the end of the course, you will be able to develop, market and pitch ideas.
Communication design is one of the fastest evolving sectors of the creative economy. This message-driven discipline covers graphic design, print media, electronic media, information architecture and more. Communication design has applications in an ever-growing range of sectors including branding, marketing, packaging and publishing. With the rapidly growing and evolving media sectors, this is a sector set to grow dynamically.
This MA is cross-faculty, interdisciplinary, and extremely practical. You will learn to think in 3D, and analyse the current business and creative landscapes.
A mix of project work and formal assessments, including essays, case studies, reports and presentations, plus the final Personal Research Project (maximum 12,000 words).
Our Creative Economy masters courses give you the opportunity to gain a range of knowledge and experience, including:
For the core modules, you will study with students from across all the creative industries programmes. For the specialist modules, you will study alongside fellow communication design students.
Please note that this is an indicative list of modules and is not intended as a definitive list.
The growth of the 'creative industries' within advanced capitalist countries is a phenomenon of the post-Second World War period – but they are difficult to define and measure.
The first part of the module will be devoted to the history and definitions of the creative industries. The second part will be concerned with the issues that the sector is facing, such as labour issues, the role of technology, the need for funding and investment, the issue of sustainability and legal issues (intellectual property). This module will offer students the opportunity to grasp the contradictions inherent to the creative industries and their potential for changing – for better or worse – our societies, economies and cultures.
At the heart of Creative Industries is the notion of artistic creativity. However, far from being the result of individual 'creative geniuses', art works and creativity emerge as the results of a collective process. This is a capability that other sectors now need to understand and emulate. The European Commission's Directorate General for Enterprise and Industry has identified the Creative Industries as 'drivers of social and economic innovation in the economy'.
This module aims to give students the knowledge and understanding of management processes and behaviours necessary for managing creativity and innovation in the creative industries. They will also explore the ways in which these processes can be used in other sectors of the economy.
The Personal Research Project is a self-initiated project reflecting critical evaluation of all your previous learning. It will draw on the knowledge and intellectual skills you have acquired from the core subjects, and the knowledge and skills you have developed in your particular specialism.
Key to this process will be an awareness and understanding of different research strategies and procedures within a variety of contexts. You will become familiar with different research tools and, more importantly, be in a position to critically evaluate the various tools based on need, context, issues and purpose in relation to problem solving.
This module is the culmination of the MA experience, and the most ambitious expression of individual interest, motivation, creativity and ability to deliver.
Bridge the gap between creativity and business in this exciting module. You will learn how to develop an innovative product or service and turn it into a viable business by working in a multidisciplinary team. Through design thinking, you'll learn how to identify opportunities for innovation, develop a product that is centred on the user's needs, and design a business model to produce your innovation for the public. Combining skills and courses in new product development, business modelling, social marketing, branding, finance, web design, prototyping, empathy, storytelling and more, you'll learn not only what it takes to become a business creative, but you will also become one yourself. This challenging module is one-year long and combines the knowledge from your background with other modules taken at the University into a live, working business experience.
To find out more about the learning outcomes of this module, visit the Design Thinking for Start-ups blog which covers what our students are currently working on.
Designing Research lectures and seminars are designed to enable students to rationalise and focus on thematic approaches to problem finding and problem solving. This module will teach you to:
It will do this by helping you to understand existing conventions and developing your personal visual vocabulary.
The integrative programme encourages you to develop a personal and critical point of view by recording, documenting and evaluating ideas from within their discipline and from the wider interdisciplinary environment, and applying those findings within project work.
The module introduces and develops a range of analytical tools that you can use to interrogate designed objects and artefacts, and makes links between analytical and propositional methods, creating a framework within which you can structure your project proposals. You will explore practical research methods, with an emphasis on developing creative, rational and effective approaches to visual experimentation and critical reflection on practical design work within a logical and measurable framework. You will learn about the wide-ranging tools and methods that are available to inform and support the development of your practical study, and create a basis for further study on the course.
This module builds on the notion that the best jobs and careers in the creative industries do not exist – and that they are created from individual creative ambitions and understanding. It explores how this can be approached in practical terms. The programme of study encourages you to develop a personal and critical approach to your future career and its relationship to the development of their individual major project.
Creative Futures lectures and seminars help you develop an approach to, and focus for, their future career and their ongoing personal and professional development. By understanding the key skills and attributes you need for a career in the creative industries, you will develop an informed and focused Major Project proposal and project.
You will learn about a range of practical methods that can help you create the foundations of a sustainable and successful design practice and career. Lectures, seminars and workshops will introduce and explore key issues that help you understand how to develop your own approach to professional career planning. You will also engage in a range of activities that include professional competitions, live project work, studio visits and professional practice lectures. This work will support and inform the development of your Major Project Proposal.
You will have the opportunity to study a foreign language, free of charge, during your time at the University as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.
Kingston Business School joins an elite group of the top 5 per cent of institutions worldwide awarded the prestigious AACSB accreditation.