Fashion Retailing MA

The fashion industry is a fast paced ever-changing business, which works now to determine what consumers will be buying in the months and years to come. Fashion retailers are at the very heart of this industry. They work at the interface between fashion professionals, such as designers and business people, and the consumer on the street or online. In recognition of this, Kingston University has brought together two of its strongest areas of expertise – fashion and retailing. Situated in Kingston's internationally recognised Design and Business Schools, Fashion Retailing MA is a new course that aims to put graduate students on the cutting-edge of the fashion industry.

The Fashion Retailing MA is aimed at talented and creative graduates who are committed to pursuing a career in fashion retailing. It offers students the opportunity to develop their knowledge, understanding and practice of fashion retailing within a creative context of diversity and change. Working alongside students of fashion design, fashion journalism, marketing and business, students will gain insight into the interdisciplinary practice of fashion retailing and the innovative and central role it plays in the global fashion business and industry.

What will you study?

The Fashion Retailing MA is taught by a diverse range of fashion and retail practitioners, researchers and professionals. The course offers a range of different learning experiences, including traditional lectures, seminars and workshops, but makes great use of creative project-based work.

The course is committed to understanding fashion retailing as an innovative and creative process, which works at the forefront of technological innovation. As such, it aims to ensure that students get the opportunity to embed the specialist marketing skills and knowledge they will learn in the Kingston Business School within the creative contexts of the Design School. These projects, both directed and self-directed, offer students the chance to develop their work and specialist areas of interest toward the fashion retailing careers they wish to pursue.

Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Semester 1

• Contextualising Fashion I
• Ecommerce Operations
• Services Marketing Strategy

Semester 2

• Contextualising Fashion II
• Buyer Behaviour

• Buyer Behaviour

  This module provides a critical understanding of research into buyer behaviour and looks at how it relates to problems in marketing and consumer regulation.

  It will also enable you to conduct your own research, identifying an area where further investigation may be needed and selecting the most appropriate method of investigation and analysis.

  
   
• Retail Management and Marketing

Semester 3

• Masters Project

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The Faculty of Art, Design and Architecture has a well-established research culture that encourages activity across a wide range of visual, spatial and material practice and culture.

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