Managing in the Creative Economy MA

The creative industries are fast outpacing traditional industries, both in the UK and the rest of the world. The prosperity of people across the globe depends upon the creativity of designers, authors, film makers, musicians, architects and other 'content' creators in a way that it has never done before.

What will you study?

This course focuses on management issues and challenges in the creative economy. By the end of the course, you will be equipped with the leading-edge knowledge and practical skills needed to succeed in this area.

Whatever your current job within the creative industries, no matter how much experience you have or what size of organisation you work for, Kingston's Creative Industries programme is designed to suit you. We will provide you with the creative, leadership, entrepreneurship and management skills to succeed within the creative industries.

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Please note that this is an indicative list of modules and is not intended as a definitive list. We teach the course via a learning agreement – read more in the Learning agreement framework section.

In Part 1 of your course, you will study with students from across all the Creative Industries programmes. In Part 2 of your course, you will study alongside fellow students who have opted to work towards the same specialist discipline.

Part 1: core modules

• The Creative Economy

• The Creative Economy

  This corner-stone module provides you with 'hands on' experience of life in the creative economy through working together to create, design and manage a viable creative enterprise project. 

  This creative project will form the context for subsequent learning throughout the course.

  
   
• Managing Creativity and Innovation

• Managing Creativity and Innovation

  This module aims to develop your entrepreneurial management behaviours, encouraging an approach to learning that copes with and enjoys uncertainty, risks and complexity. 

  The core curriculum of this module will underpin the knowledge and skills required for The Creative Economy module.

  
   
• Creative Leadership

• Creative Leadership

  This module encourages you to learn experientially about leadership through performance and develop conceptual understanding of creative leadership and how it differs from more traditional approaches. 

  Where appropriate, you will apply your learning to leadership roles in the creative project developed within The Creative Economy module.

  
   
• Contemporary Issues in the Creative Economy

• Contemporary Issues in the Creative Economy

  This module offers a range of optional learning experiences to complement the three core modules above. These include areas such as:

  • consultancy practice;
  • cross-cultural management communication;
  • creativity and consumption; and
  • critical appraisal of the creative economy. 

  Specific learning outcomes for each student will be agreed with the course director, and may involve taught sessions, work-based learning, or a mixture of both.

  
   

Part 2: specialist modules

• Financial Resource Management

• Financial Resource Management

  This module will develop your ability to analyse and interpret financial data. It covers:

  • how to prepare appropriate financial statements and accounting information; and
  • techniques for evaluating financial risk and decision-making.
  
   
• Managing Operations

• Managing Operations

  This module will acquaint you with the basic terminology and concepts of operations management. You will:

  • learn how to analyse and evaluate the operations of organisations in both the service and manufacturing sectors; and
  • develop planning and control methodologies to improve the efficiency and effectiveness of an organisation.
  
   
• Managing People and Organisations

• Managing People and Organisations

  This module provides you with a framework which will enable you to critically reflect upon your performance and plan your professional development.

  It provides an understanding of human behaviour within organisations and looks at how management performance can be enhanced through effective human resource management.You will:

  • demonstrate your ability to integrate international aspects of managing people and organisations; and
  • develop an understanding of human resource practices and procedures.
  
   
• Marketing

• Marketing

  This module will develop your understanding of key marketing concepts. It looks at:

  • how effective marketing can be used to enhance organisational performance;
  • the role of analysis, planning, implementation and control in the marketing process;
  • how to  develop positioning strategies, prepare plans using the appropriate marketing mix and assess their financial implications and risk; and
  • key generic marketing strategies and relationship marketing.
  
   

Part 3: personal project (choose one)

• Dissertation

• Dissertation

  Your dissertation will focus on your specialist interest in advertising and will be relevant to your own career needs and aspirations.  

  Under the supervision of Kingston's qualified staff, it will be designed to connect you directly with current practice and will enhance your employability.

  
   
• Innovative Project

• Innovative Project

  Your innovative project will focus on your specialist interest in advertising. It will develop with the support of tailored workshops focusing on issues of:

  • marketing;
  • intellectual property;
  • finance; and
  • strategic planning. 

  Whichever option you choose, we will encourage you to develop a deep understanding of how value is created and sustained within the area of advertising and the creative economy.

  
   

Learn more about the facilities available to you as a student of this course.
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We want to make sure you get all the support you need while you are with us. Here you can see the range of support we can offer you while you're doing this course.

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