Search our site
Search our site

Managing in the Creative Economy Masters (MA)

Mode Duration Attendance Start date
Full time 1 year 2 or 3 days a week September 2017
Part time 2 years 2 or 3 days a week September 2017

Choose Kingston's Managing in the Creative Economy MA

The creative industries are fast outpacing traditional industries, with an increasing number of countries placing them at the heart of their economic development. The prosperity of people across the globe depends on the creativity of designers, authors, film makers, musicians, architects and other 'content' creators in a way that it has never done before.

The Cox Review of Creativity in Business (2005), commissioned by the UK government, cited design as "what links creativity and innovation, it shapes ideas to become practical and attractive propositions for users or customers". Kingston Business School's Creative Economy MA courses are the result of this review, as centres of excellence were selected to help bridge this gap between the pure artistry of creatives and the business know-how to help their ideas take flight.

What will you study?

You will study specialist management modules alongside International Business MSc students, and core creative economy modules alongside a wide range of creative economy students - from journalists to filmmakers and designers. As a management specialist, you will be working alongside creatives from day one, overcoming issues to design and run a business.

This MA is cross-faculty, interdisciplinary, and extremely practical. It is an intensive, collaborative masters course that teaches you the practicalities of managing creativity and entrepreneurism alongside the business know-how to get creative ideas off the ground.

This masters programme will provide you with the opportunity to explore, experience and overcome the challenges to realising value within our creative economy.

Assessment

A mix of project work and formal assessments, including essays, case studies, reports and presentations, plus the final Personal Research Project (maximum 12,000 words).

Eduniversal best masters logoThis course has been rated by the Eduniversal masters ranking 2015/16 as one of the best entrepreneurship masters courses in the world.

Find out more.

Why study a Creative Economy course?

Our Creative Economy masters courses give you the opportunity to gain a range of knowledge and experience, including:

  • Gain entrepreneurial skills – help create start-ups and pitch ideas to real industry bosses at a "Dragons' Den", and visit a wide variety of entrepreneurial businesses.
  • Brush up on practical workplace skills such as data collation, review and synopsis.
  • Our students come from all over the world to study on Kingston's creative economy courses, so you will finish the course with an international network of contacts.
  • Excellent teaching – this course was ranked as one of the best entrepreneurship masters in the world by the Eduniversal masters ranking 2015/16, and Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
  • Regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events that connect the creative industry to the local community and give you a valuable network.
  • Students can add study at the prestigious Boston University to their programme and gain a dual masters degree.
  • Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

Course structure

For the core modules, you will study with students from across all the creative industries programmes. For the specialist modules, you will study alongside fellow management students.

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules

  • The growth of the 'creative industries' within advanced capitalist countries is a phenomenon of the post-Second World War period – but they are difficult to define and measure.

    The first part of the module will be devoted to the history and definitions of the creative industries. The second part will be concerned with the issues that the sector is facing, such as labour issues, the role of technology, the need for funding and investment, the issue of sustainability and legal issues (intellectual property). This module will offer students the opportunity to grasp the contradictions inherent to the creative industries and their potential for changing – for better or worse – our societies, economies and cultures.

     
  • At the heart of Creative Industries is the notion of artistic creativity. However, far from being the result of individual 'creative geniuses', art works and creativity emerge as the results of a collective process. This is a capability that other sectors now need to understand and emulate. The European Commission's Directorate General for Enterprise and Industry has identified the Creative Industries as 'drivers of social and economic innovation in the economy'.

    This module aims to give students the knowledge and understanding of management processes and behaviours necessary for managing creativity and innovation in the creative industries. They will also explore the ways in which these processes can be used in other sectors of the economy.

     
  • Bridge the gap between creativity and business in this exciting module. You will learn how to develop an innovative product or service and turn it into a viable business by working in a multidisciplinary team. Through design thinking, you'll learn how to identify opportunities for innovation, develop a product that is centred on the user's needs, and design a business model to produce your innovation for the public. Combining skills and courses in new product development, business modelling, social marketing, branding, finance, web design, prototyping, empathy, storytelling and more, you'll learn not only what it takes to become a business creative, but you will also become one yourself. This challenging module is one-year long and combines the knowledge from your background with other modules taken at the University into a live, working business experience.

    To find out more about the learning outcomes of this module, visit the Design Thinking for Start-ups blog which covers what our students are currently working on.

     
  • The Personal Research Project is a self-initiated project reflecting critical evaluation of all your previous learning. It will draw on the knowledge and intellectual skills you have acquired from the core subjects, and the knowledge and skills you have developed in your particular specialism.

    Key to this process will be an awareness and understanding of different research strategies and procedures within a variety of contexts. You will become familiar with different research tools and, more importantly, be in a position to critically evaluate the various tools based on need, context, issues and purpose in relation to problem solving.

    This module is the culmination of the MA experience, and the most ambitious expression of individual interest, motivation, creativity and ability to deliver.

     

Specialist modules

  • The success of an organisation depends on the ability to make fast, widely supported and high-quality decisions on a frequent basis. Many of those decisions affect the organisation's long-term ability to succeed and remain sustainable.

    This module involves studying how social and economic organisations assimilate and process information, and interpret and make decisions within their environments. These decisions tend to involve imitating their competitors or differentiating themselves from them. You will examine a number of conceptual and analytical approaches and models to help you understand:

    • the internal assets and capabilities of an organisation, as well as its political dynamics;
    • its relationships with suppliers, customers, regulatory bodies and other institutions; and
    • all of the above in the context of globalisation and international competition.

    Following on from this analysis, you will consider the issues involved in understanding and designing strategic options, including those related to managing risk, managing expectations for accountability and ethical business behaviours (corporate social responsibility, responsible management), and financial and accounting considerations.

    The aim of this module is to:

    • analyse the various bases of competitive advantage available to the firm;
    • evaluate and prioritise internal strengths and weaknesses upon organisational strategy, including the impact of resources, capabilities and power/politics;
    • evaluate and prioritise environmental impacts upon organisational strategy, including the impact of risk, uncertainty, institutions and cultures; and
    • appreciate the potential diversity in the strategies of public, private, voluntary, profit and not for profit organisations.
     
  • This module will teach you about the main areas of business: marketing, finance, human resource management, operations management, information and IT management. It will introduce you to the fundamentals of business theory and practice in a diverse and evolving international context.

    Once you have completed this module, you should be able to demonstrate an understanding of the key marketing concepts and how organisational performance can be enhanced by business's marketing orientation, and the roles of analysis, planning, implementation and control in the marketing process. You will use your analytical and interpretative skills in relation to financial data and the risk associated with business financial positioning.

    This module requires you to display appropriate insight into emerging information, communication and related technologies that can affect business, and carry out statistical analysis of business data. You will need to show an understanding of human behaviour in organisations and how managerial performance can be enhanced through effective, ethical human resource management.

     

You will have the opportunity to study a foreign language, free of charge, during your time at the University as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

Contact us

Admissions team

Location

This course is taught at Kingston Business School

View Kingston Business School on our Google Maps

Contact us

Admissions team

Location

This course is taught at Kingston Business School

View Kingston Business School on our Google Maps
Favourite this course

Find a course

Course finder

>

Kingston Business School AACSB accredited

AACSBKingston Business School joins an elite group of the top 5 per cent of institutions worldwide awarded the prestigious AACSB accreditation.

Find us on Facebook

Postgraduate study
Site menu