Kingston Business School's Marketing Expert Panel, made up of senior marketing communications practitioners and marketers working in the UK and Europe, were closely involved in the design of the Marketing & Brand Management MSc course to ensure it meets industry's needs. The Panel is comprised of:
Guest speakers feature regularly on the course, and also at faculty level via our Strategy into Practice lecture series and other industry events. Guest speakers include:
Employers attend careers and employability sessions to answer questions and give feedback to students on careers issues.
Kingston Business School works closely with the business world's principal professional bodies to ensure the education we provide meets the needs of today's practitioners. Our qualifications demonstrate that students can put theory into practice, and so hold real value for leaders in industry and society.
Kingston Business School is a Chartered Institute of Personnel and Development (CIPD) Approved Centre.
We enjoy recognition or accreditation from:
We also offer courses in partnership with both private and public sector specialists such as the Institute of Internal Communication and the National School of Government.
One of ways in which you can link theory and real business practice is through your dissertation. This requires a substantial piece of independent work investigating a real marketing-related issue concluding with recommendations that have immediately applicable managerial implications.
Our Strategy into Practice seminar series gives you the opportunity to understand strategy in enterprises of all scales. Top managers will give you first-hand accounts of managing complex organisations in the UK and internationally, promoting innovation and creativity, instituting cultural change and managing growth. Speakers to date have included Lord Hastings (KPMG, BT and UNICEF), Karen Hamilton (Unilever), and Greg Dyke (former Director General of the BBC).
In each session, you will have the opportunity to ask questions and network with academic staff and local business leaders. These seminars are also open to students, alumni, staff, the business community and the wider public.
Kingston Business School joins an elite group of the top 5 per cent of institutions worldwide awarded the prestigious AACSB accreditation.