Marketing & Brand Management Masters (MSc): Research areas

Research areas that are linked to this course include:

• luxury brands;
• brand extension and cannibalisation;
• co-branding;
• co-creation of brands;
• internet shopping and buyer behaviour;
• the use of social media in marketing; and
• customer value.

Graduates may apply for a place on the Kingston Business School doctoral programme, and graduate teaching associate positions are regularly available.

In the UK Research Excellence Framework 2014, two-thirds of our research activity was classified as 'internationally excellent' or 'world-leading'. This places Kingston Business School among a set of esteemed universities and in the top 50 in the country.

The quality profile for Kingston Business School shows high levels of ‘world-leading' and ‘internationally excellent' research, with our research impact being particularly strong: on average, almost 90 per cent of the Business School's impact was found to be 'world-leading' or 'internationally excellent'.

You will receive one-to-one tuition for your research project from international experts: we have a vibrant research community that includes staff, research students and associates from government, industry and commerce. Their work varies from pioneering academic research to highly focused consultancy for clients; they publish their work in a wide range of books and journals and receive substantial external funding from both private and public sector bodies including HSBC, Nokia, and the Economic and Social Research Council (ESRC).

We undertake research at three levels:

• at research centres, such as the Small Business Research Centre (SBRC) and Centre for Research in Employability, Skills & Society (CRESS);
• through research groups, such as the Employee Engagement Consortium and the Emerging Technologies Group; and
• at individual department level, with numerous research and interest groups between academics.

You can view the full range of research papers published by Kingston Business School academics via the Kingston University Research Repository.