Marketing Communications and Advertising MA: Course features

What this course offers you

  • This course integrates theory and practice. It covers all areas of marketing communications but with a special focus on advertising.
  • You specialise in marketing communications but the course also delivers an understanding of the role of marketing communications in marketing and business in general. You also have the opportunity for individual research through a dissertation.
  • There is a wide range of content delivery styles – lectures, seminars, guest speakers, workshops, case studies, field trips – and assessment styles.
  • Our students benefit from industry links through guest speakers and alumni. You also have the chance to focus on careers planning through a tailored module.
  • The Business School provides a supportive study environment and an expert academic team to help you achieve your academic goals.
  • Following its last inspection by the Higher Education Funding Council, Kingston Business School was awarded an 'excellent' rating for its teaching quality, one of only a few from 120 UK business schools to receive such recognition.
  • The University's London location provides both a peaceful study setting and easy access to the city centre.

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