Marketing Communications and Advertising MA: Links with business and industry

Kingston Business School works closely with the business world's principal professional bodies in order to harmonise its education provision with the needs of today's business practitioners. You will learn how to turn theory into practice and gain a qualification that has real value in the real world.

We enjoy recognition or accreditation from:

• Chartered Institute of Personnel and Development – one of only ten Centres of Excellence in the UK;
• Association of MBAs;
• Economic and Social Research Council;
• Chartered Management Institute;
• Chartered Institute of Marketing;
• Market Research Society;
• Institute of Direct Marketing;
• Institute of Chartered Secretaries and Administrators;
• The Law Society; and
• various accounting professional bodies (partial).

We also offer courses in partnership with both private and public sector specialists such as Capita Learning and Development, Communicators in Business, and the National School of Government.

Students on this course benefit from: 

• guest speakers on many modules;
• members of the teaching team who  also currently practicing in marketing communications;
• regular contact with alumni and their employers;
• a careers planning module delivered by guest speakers from industry;
• links to KTP projects and companies.

Our successful Strategy into Practice seminar series, which has been running for many years, is designed to give you the opportunity to gain experience of strategy within major enterprises. You will hear first-hand accounts, from top managers, on the management of complex international organisations, promoting innovation and creativity, instituting cultural change and managing growth.

You will have the opportunity to ask questions and to network after each session with academic staff and local business leaders. These seminars are open to external attendees, alumni and students.