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Publishing & the Creative Economy Masters (MA)

Mode Duration Attendance Start date
Full time 1 year 2 or 3 days a week September 2016
Part time 2 years 2 or 3 days a week September 2016

Choose Kingston's Publishing & the Creative Economy MA

The publishing sector is the UK's largest creative industry, and is made up of a diverse range of print and digital products – from books and magazines to apps and databases. The publishing sector has a combined turnover of around £20 billion, with more than 8,500 companies directly employing around 167,000 people.

A diverse range of companies combine creativity, innovation and application with constantly evolving methods of production and distribution. With the increasing digitalisation of products, it's a changeable and exciting time to be in this industry.

If you are looking to enter the publishing industry, or are already in the industry and looking to enhance your career or start your own business, this course is ideal.

What will you study?

This MA is cross-faculty, interdisciplinary, and extremely practical. You will learn to think creatively, and analyse the current business and creative landscapes.

You will take publishing modules in the Faculty of Arts and Social Sciences, and study creative economy modules with a wide range of other creative economy students in Kingston Business School.

Assessment

A mix of project work and formal assessments, including essays, case studies, reports and presentations, plus the final Personal Research Project (maximum 12,000 words).

Why study a Creative Economy course?

Our Creative Economy masters courses give you the opportunity to gain a range of knowledge and experience, including:

  • Gain entrepreneurial skills – help create start-ups and pitch ideas to real industry bosses at a "Dragons' Den", and visit a wide variety of entrepreneurial businesses.
  • Brush up on practical workplace skills such as data collation, review and synopsis.
  • Our students come from all over the world to study on Kingston's creative economy courses, so you will finish the course with an international network of contacts.
  • Excellent teaching – the Managing in the Creative Economy MA course was ranked as one of the best entrepreneurship masters in the world by the Eduniversal masters ranking 2015/16, and Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
  • Regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events that connect the creative industry to the local community and give you a valuable network.
  • Students can add study at the prestigious Boston University to their programme and gain a dual masters degree.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

For the core modules, you will study with students from across all the creative industries programmes. For the specialist modules, you will study alongside fellow publishing students.

Core modules

  • The growth of the 'creative industries' within advanced capitalist countries is a phenomenon of the post-Second World War period – but they are difficult to define and measure.

    The first part of the module will be devoted to the history and definitions of the creative industries. The second part will be concerned with the issues that the sector is facing, such as labour issues, the role of technology, the need for funding and investment, the issue of sustainability and legal issues (intellectual property). This module will offer students the opportunity to grasp the contradictions inherent to the creative industries and their potential for changing – for better or worse – our societies, economies and cultures.

     
  • At the heart of Creative Industries is the notion of artistic creativity. However, far from being the result of individual 'creative geniuses', art works and creativity emerge as the results of a collective process. This is a capability that other sectors now need to understand and emulate. The European Commission's Directorate General for Enterprise and Industry has identified the Creative Industries as 'drivers of social and economic innovation in the economy'.

    This module aims to give students the knowledge and understanding of management processes and behaviours necessary for managing creativity and innovation in the creative industries. They will also explore the ways in which these processes can be used in other sectors of the economy.

     
  • Bridge the gap between creativity and business in this exciting module. You will learn how to develop an innovative product or service and turn it into a viable business by working in a multidisciplinary team. Through design thinking, you'll learn how to identify opportunities for innovation, develop a product that is centred on the user's needs, and design a business model to produce your innovation for the public. Combining skills and courses in new product development, business modelling, social marketing, branding, finance, web design, prototyping, empathy, storytelling and more, you'll learn not only what it takes to become a business creative, but you will also become one yourself. This challenging module is one-year long and combines the knowledge from your background with other modules taken at the University into a live, working business experience.

    To find out more about the learning outcomes of this module, visit the Design Thinking for Start-ups blog which covers what our students are currently working on.

     
  • The Personal Research Project is a self-initiated project reflecting critical evaluation of all your previous learning. It will draw on the knowledge and intellectual skills you have acquired from the core subjects, and the knowledge and skills you have developed in your particular specialism.

    Key to this process will be an awareness and understanding of different research strategies and procedures within a variety of contexts. You will become familiar with different research tools and, more importantly, be in a position to critically evaluate the various tools based on need, context, issues and purpose in relation to problem solving.

    This module is the culmination of the MA experience, and the most ambitious expression of individual interest, motivation, creativity and ability to deliver.

     

Specialist modules

  • This module initiates you into the collaborative, creative business of commercial publishing and helps you develop your research, critical thinking and entrepreneurial skills. From books and magazines to apps and websites, you will explore the structure and operation of successful publishing companies, the stakeholders, tools and processes crucial to the development of profitable multi-platform products and services, and the fundamental and disruptive business models used by both traditional companies and new industry-entrants.

    After an immersive introduction to the complex and challenging nature of twenty-first century publishing, the module helps you generate and evaluate your own publishing ideas. This involves using industry-standard sources and approaches to research and analyse markets, identify appropriate business models and operational strategies, and build and present persuasive business cases.

    Throughout, there is an emphasis on building robust and well-evidenced arguments to win support for theoretical assertions and practical publishing concepts. You will also have the opportunity to work with your peers, and critically evaluate each other's publishing proposals.

     
  • This module equips students to consider the various individuals and communities (colleagues, shareholders, retailers, distributors, customers and other stakeholders) involved in the business of content delivery, and how to disseminate information and influence their behaviour most effectively to promote effective marketing and sales.

    You will learn about marketing and sales principles, and develop associated skills in applying them to meet the demands of modern publishing. You will undertake exercises and discussions based on about the various applications of sales and marketing within the publishing industry and its environs, and consider their relevance through all stages of the publishing process.

    Through this process, students will learn how best to investigate the market for demand, how to predict that demand, and how to prepare, market and distribute information about a product or service, whether in whole or part, to promote profitable fulfilment of that demand. Publishers operate in an international context and so must market and sell their products to customers around the globe. You will therefore consider how publishers organise themselves to deliver international operations successfully, and explore associated cultural, pricing and communication issues.

     

You will have the opportunity to study a foreign language, free of charge, during your time at the University as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

For further information:

Admissions team
Tel: +44 (0)20 8417 5364
Email us

Location

This course is taught at Kingston Business School and Penrhyn Road

View Kingston Business School and Penrhyn Road on our Google Maps

For further information:

Admissions team
Tel: +44 (0)20 8417 5364
Email us

Location

This course is taught at Kingston Business School and Penrhyn Road

View Kingston Business School and Penrhyn Road on our Google Maps
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