Services and Sales Management MSc

The services management portfolio offers a flexibile alternative to traditional business masters courses. We have designed a set of seven programmes in emerging areas of management such as ecommerce, consultancy practice and entrepreneurship. A key difference to between this masters and a traditional MBA is the focus on management. This is a masters that recognises that maths/statistics and accounting/finance are not essential for a management career!

What will you study?

The Services and Sales Management MSc covers a range of issues related to service operations, consumer behaviour, project management and the legal issues related to business. You focus on services and management topics, exploring key developments and trends in this area through a range of workshops and consultancy projects.

Research is an essential part of the day-to-day life of Kingston Business School and is embedded in its intellectual activities and development. In the most recent RAE (Research Assessment Exercise) undertaken in 2008, the research output of Kingston Business School was the highest rated of any new university. Ninety per cent of our research submitted was assessed as 'recognised internationally' or higher. Of this, 10% was classified as 'world leading' and 35% as 'internationally excellent'.

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Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Core modules

• Services Marketing Strategy
• Services Operations Management

• Services Operations Management

  The aim of this module is to:

  • develop the analytical skills you need to contribute to issues concerning service operations management and service innovation; and 
  • explore the strategic contribution that effective service operations management can play within organisations.
  
   
• Buyer Behaviour

• Buyer Behaviour

  This module provides a critical understanding of research into buyer behaviour and looks at how it relates to problems in marketing and consumer regulation.

  It will also enable you to conduct your own research, identifying an area where further investigation may be needed and selecting the most appropriate method of investigation and analysis.

  
   
• Selling and Sales Management

• Selling and Sales Management

  The module builds on marketing theory by adding an understanding of the strategic, theory and application of selling & sales management. Effective selling adds to shareholder value and enhances the return on investment of marketing expenditure.

  The aims of this module are:

  • To examine and critically evaluate all aspects of professional selling and sales management as a necessary adjunct to the theory and application of marketing.
  • To develop and to demonstrate a comprehensive level of critical understanding, of sales and sales management related issues.
  • To assist in the development of Key Selling Skills through the learning and assessment activities in this module.
  • To critically evaluate the relevant research literature related to personal selling and evaluate how this analysis can improve selling and sales management strategy.
  
   
• Entrepreneurship in an International Context

• Entrepreneurship in an International Context

  This module will develop your entrepreneurial management skills. It looks at:

  • small enterprise creation and the importance of aspects of government policy;
  • the critical differences between entrepreneurial and administrative management styles;
  • the process of creating a strategy for an independent new venture and the challenges faced; and
  • how to cope with uncertainty, risk and complexity.
  
   
• Consultancy Practice

• Consultancy Practice

  The aim of this module is to provide an understanding of management consultancy from the perspective of both the client and the consultant.

  You will work with an external organisation and, through a real project, develop the personal, planning and problem-solving skills needed to perform the consultancy task. Using key consultancy tools and techniques you will look at how to plan, monitor and manage projects, evaluate briefs and assess consultancy proposals.

  
   
• Services Management Workshops

• Services Management Workshops

  This module examines:

  • the key concepts and approaches facing a business in responding to the leading edge developments in services management; and
  • the specific area of services management related to the pathway.

  It critically evaluates the key approaches that are currently being developed. It also looks at how these new approaches and developments will impact on services management.

  
   
• Research Methods
• Dissertation

The Faculty of Business and Law runs a number of postgraduate and post-experience open days. Visit us to find out how we can help you achieve your career ambitions.

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Learn more about the facilities available to you as a student of this course.
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