Online services increasingly pervade all aspects of everyday life. User experience is recognised as a key element in the differentiation and success of these services – on the internet, customers must understand and enjoy, or they will go elsewhere.
The trend towards 'online everything, anytime, anywhere, anyhow' seems set to continue. New computing and communications technologies are in the pipeline, online businesses are growing, and digital content is accumulating.
This trend raises many professional challenges for user experience design, notably:
We created the User Experience Design MSc to meet these challenges. The course provides:
To support delivery of the course, we created Digital Media Kingston. This collaboration between the School of Computing and Information Systems and the School of Design provides the multidisciplinary perspective needed to accommodate students with backgrounds in art and design, computer science and the humanities, and to fully address the range of user experience design issues.