The focus of this module is ‘active design research’. The context is emerging principles of experience design media in advertising and cultural (as well as) spatial consumption.  You will interrogate the meaning of experience design, evaluate the cultural contexts of ‘good’ and ‘bad’ experience design (in for example, mobile and interactive), and produce prototypes for the purpose of design research. You will be given the opportunity to design and apply primary research and user experience analyses to your own prototypes. Throughout the module you will be encouraged to develop and investigate the possibility of experience design proposals for all sensory modes (see, hear, touch, smell, taste!).