Reader in Marketing, Faculty of Business and Law, Kingston University.
Research
Pina, J.M., Dall'Olmo Riley, F., Lomax, W. Generalizing spillover effects of goods and services brand extensions: a meta-analysis approach, Forthcoming, Journal of Business Research, Special Issue on Replications and Meta-Analysis in Marketing, Organization, and Management Science
Hand, C., Dall'Olmo Riley, F., Rettie, R, Harris, P. and Singh, J. (2009) Online grocery shopping: the influence of situational factors, European Journal of Marketing, Vol. 43, No. 9/10, pp. 1205-1219
Dall'Olmo Riley, F., Scarpi, D., and Manaresi, A. (2009) Purchasing Services Online: a Cross-Country Investigation of Possible Influences, Journal of Services Marketing, Vol. 23, No. 2, pp. 93-103
Scarpi, D., Dall'Olmo Riley, F., and Manaresi, A. (2007) The Role of Service Type, Familiarity, Contact and Internet Experience when Shopping Online for Services, Journal of Value Chain Management, Vol. 1, No. 1/2 Special Issue on e-services, pp. 133-156
Dall'Olmo Riley, F., Lomax, W., and Robinson, H. (2007) Editorial: Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School, Journal of Marketing Management, Vol. 23 (5-6), pp. 387-393
Robinson, H.R., Dall'Olmo Riley, F., Rettie, R., Rolls-Wilson, G. (2007) The role of situational variables in online grocery shopping in the UK, The Marketing Review, Vol. 7, No. 1, pp. 89-106
Scarpi, D., Dall'Olmo Riley, F., Manaresi, A. (2006) Le ricerche sui comportamenti di acquisto online: l'orientamento edonico e utilitarista, Mercati e Competitivita', Vol. 3, pp. 123-138
Scarpi, D., and Dall'Olmo Riley, F. (2006) E-commerce consumer and product characteristics, Encyclopaedia of E-commerce, E-Government and Mobile Commerce, Idea Group Inc, Hershey PA
Rungie, C., Laurent G., Dall'Olmo Riley, F., Morrison D. and Tirthankar, R. (2005) Measuring and modeling the (limited) reliability of free choice attitude questions, International Journal of Research in Marketing, Vol. 22, No.3, pp. 309-318
Dall'Olmo Riley, F., Scarpi, D. and Manaresi, A. (2005) Drivers and Barriers to Online Shopping: The Interaction of Product, Consumer, and Retailer Factors, Advances in Electronic Marketing, Idea Group Inc, Hershey PA
Dall'Olmo Riley, F., Scarpi, D. (2005) L'Acquisto di Servizi via Internet, Micro & Macro Marketing, Vol. XIV, No. 1, pp. 47-61
Dall'Olmo Riley, F., Lomax, W. and Blunden, A. (2004) Dove vs. Dior: Extending Brand Extension Decision-Making Process from Mass to Luxury, Australasian Marketing Journal, Vol. 12, No. 3, pp. 40-55
Dall'Olmo Riley, F. and Lacroix, C. (2003) Luxury branding on the Internet: lost opportunity or impossibility?, Marketing Intelligence & Planning, Vol. 21, No. 2, pp. 96-104
Dall'Olmo Riley, F. and de Chernatony, L. (2000) The Service Brand as Relationship Builder, British Journal of Management, Vol. 11, Issue 2, pp. 137-150
de Chernatony, L., Harris, F. and Dall'Olmo Riley, F. (2000) Added Value: its nature, roles and sustainability, European Journal of Marketing, Vol. 34, No. 2, pp. 39-56
Dall'Olmo Riley, F., Rink L. and Harris P. (1999) Patterns of Attitudes and Behavior in Fragmented Markets, Journal of Empirical Generalisations in Marketing Science, Vol. 4, pp. 62-91
de Chernatony, L. and Dall'Olmo Riley, F. (1999) Modelling the Components of a Brand, European Journal of Marketing, Vol. 32, No. 11/12, pp. 1074-1090 - ANBAR citation of excellence award.
de Chernatony, L. and Dall'Olmo Riley, F. (1999) Experts' Views About Defining Services Brands and the Principles of Services Branding, Journal of Business Research - Special Issue: UK Services Marketing Scholarship, Vol. 46, No. 2, pp. 181-192
de Chernatony, L., F. Dall'Olmo Riley, and F. Harris (1998) Criteria to assess brand success, Journal of Marketing Management, Vol. 14, No. 7, pp. 765-781
de Chernatony, L. and Dall'Olmo Riley, F. (1998) Defining a Brand: Beyond the Literature with Experts' Interpretations, Journal of Marketing Management, Vol. 14, No. 5, pp. 417-443 - ANBAR citation of excellence award.
de Chernatony, L. and Dall'Olmo Riley, F. (1998) Experts' Views on Roles of Brands: Implications for Marketing Communications, Journal of Marketing Communications, Vol. 4, pp. 87-100
Dall'Olmo Riley, F., Ehrenberg, A.S.C., Castleberry, S.B., Barwise T.P., and Barnard, N.R. (1997) The Variability of Attitudinal Repeat-Rates, International Journal of Research in Marketing, Vol. 14, No. 5, pp. 437-450.
de Chernatony, L. and Dall'Olmo Riley, F. (1997) The Chasm Between Managers' and Consumers' Views of Brands: The Experts' Perspectives, Journal of Strategic Marketing, Vol. 5, No. 2, pp. 89-104
de Chernatony, L. and Dall'Olmo Riley, F. (1997) Brand Consultants' Perspectives on the Concept of 'the Brand', Marketing and Research Today, Vol. 25, No. 1, pp. 45-52
Castleberry, S.B., Barnard, N.R, Barwise, T.P., Ehrenberg, A.S.C. and Dall'Olmo Riley, F. (1994) Individual Attitude Variations Over Time, Journal of Marketing Management, Vol. 10, pp. 153-162. Also reprinted in: Quantitative Methods in Marketing, G.J. Hooley and M.K. Hussey (eds.), 2nd edition, London: International Business Press, (1999)
Areas of expertise