Professor of Social Marketing, Faculty of Business and Law, Kingston University.
Overview
Professor Rettie is a social scientist, with interests in sociological practice theory, the social norm approach, sustainable development, social marketing and internet marketing. She has an industry background having worked for Cadbury Ltd, General Food Ltd and Unilever, and came to Kingston in 2006.
She is currently director of the university's Behaviour and Practice Research Group, as well as being the lead researcher for project CHARM which is investigating whether we can shape individual behaviour in a socially-desirable direction, simply by telling people what others are doing. People like to believe their actions are driven by their own free will and are not unduly affected by others. However research shows the way we act is often subconsciously influenced by what we believe to be 'normal' behaviour. On CHARM, Ruth is responsible for the overall conceptual development, research design, implementation and dissemination of the project.
Along with two others she is the editor of "Sociological Objects: Reconfigurations of Social Theory", which is published by Ashgate. She is also on the editorial board of a number of journals, including New Media and Society, Journal of Marketing Management, European Journal of Marketing, and Journal of Computer Mediated Communication.
http://news.bbc.co.uk/1/hi/8062327.stm
Research
Rettie, Ruth (2009) Mobile phone communication: extending Goffman to mediated interaction. Sociology, 43(3), pp. 421-438. ISSN (print) 0038-0385
Hand, Chris , Dall'Olmo Riley, Francesca , Harris, Patricia , Singh, Jaywant and Rettie, Ruth (2009) Online grocery shopping: the influence of situational factors. European Journal of Marketing, 43(9/10), pp. 1205-1219. ISSN (print) 0309-0566
Rettie, Ruth (2009) SMS: exploiting the interactional characteristics of near-synchrony. Information, Communication & Society, 12(8), pp. 1131-1148. ISSN (print) 1369-118X
Rettie, Ruth , Robinson, Helen , Radke, Anja and Ye, Xiajiao (2008) CAQDAS: a supplementary tool for qualitative market research. Qualitative Market Research: An International Journal, 11(1), pp. 76-88. ISSN (print) 1352-2752
Blythe, Jim and Rettie, Ruth (2008) Guest editorial: theory in practice. Qualitative Market Research: An International Journal, 11(4), ISSN (print) 1352-2752
Rettie, Ruth (2008) Mobile phones as network capital: facilitating connections. Mobilities, 3(2), pp. 291-311. ISSN (print) 1745-0101
Robinson, Helen , Dall'Olmo Riley, Francesca , Rettie, Ruth and Rolls-Wilson, Gill (2007) The role of situational variables in online grocery shopping in the UK. The Marketing Review, 7(1), pp. 89-106. ISSN (print) 1469-347x
Rettie, Ruth (2007) Texters not talkers: phone aversion among mobile phone users. PsychNology Journal, 5(1), pp. 33-57. ISSN (online) 1720-7525
Rodgers, Shelly , Chen, Qimei , Wang, Ye , Rettie, Ruth and Alpert, Frank (2007) The web motivation inventory: replication, extension and application to internet advertising. International Journal of Advertising, 26(4), pp. 447-476. ISSN (print) 0265-0487
Rettie, Ruth (2006) How text messages create connectedness. Receiver Magazine(15),
Rettie, Ruth (2006) The Logic of Social Research - A.L. Stinchcombe. The British Journal of Sociology, 57(4), pp. 732-733. ISSN (print) 0007-1315
Harris, Patricia , Rettie, Ruth and Cheung, Chak Kwan (2005) Adoption and usage of M-commerce: a cross-cultural comparison of Hong Kong and the United Kingdom. Journal of Electronic Commerce Research, 6(3), pp. 210-224. ISSN (print) 1938-9027
Rettie, Ruth (2005) Exploiting freely available software for social research. Social Research Update(48), pp. 1-4. ISSN (online) 1360-7898
Rodgers, Shelly , Jin, Yan , Rettie, Ruth , Alpert, Frank and Yoon, Doyle (2005) Internet motives of users in the United States, United Kingdom, Australia, and Korea: a cross-cultural replication of the WMI. Journal of Interactive Advertising, 6(1), pp. 79-89. ISSN (online) 1525-2019
Rettie, Ruth (2005) Presence and embodiment in mobile phone communication. PsychNology Journal, 3(1), pp. 16-34. ISSN (online) 1720-7525
Rettie, Ruth , Grandcolas, Ursula and Deakins, Bethan (2005) Text message advertising:response rates and branding effects. Journal of Targeting, Measurement and Analysis for Marketing, 13(4), pp. 304-312. ISSN (print) 0967-3237
Rettie, Ruth (2004) International E-Business Marketing. The Marketing Review, 4(4), pp. 453-454. ISSN (print) 1469-347X
Chittenden, Lisa and Rettie, Ruth (2003) An evaluation of e-mail marketing and factors affecting response. Journal of Targeting, Measurement and Analysis for Marketing, 11(3), pp. 203-217. ISSN (print) 0967-3237
Grandcolas, U. , Rettie, R. and Marusenko, K. (2003) Web survey bias: sample or mode effect? Journal of Marketing Management, 19(5-6), pp. 541-561. ISSN (print) 0267-257x
Rettie, Ruth (2002) Net generation culture. Journal of Electronic Commerce Research, 3(4), pp. 254-264. ISSN (online) 1526-6133
Rettie, Ruth , Hilliar, Simon and Alpert, Frank (2002) Pioneer brand advantage with UK consumers. European Journal of Marketing, 36(7/8), pp. 895-911. ISSN (online) 0309-0566
Rettie, Ruth (2001) An exploration of flow during Internet use. Internet Research, 11(2), pp. 103-113. ISSN (print) 1066-2243
Rettie, Ruth and Brewer, Carol (2000) The verbal and visual components of package design. Journal of Product and Brand Management, 9(1), pp. 56-70. ISSN (online) 1061-0421
Book:
Cooper, Geoff , King, Andrew and Rettie, Ruth (2009) Sociological objects: reconfiguration of social theory. Ashgate Publishing Limited. 218p. ISBN 9780754672685
Book Section:
King, Andrew and Rettie, Ruth (2009) Concluding thoughts: reconfigurations of social theory. In: Cooper, Geoff , King, Andrew and Rettie, Ruth, (eds.) Sociological objects: reconfiguration of social theory. Ashgate Publishing Limited. pp. 191-202. ISBN 9780754672685
Rettie, Ruth (2008) Interactional divergence notwithstanding technological convergence. In: Nyiri, Janos Kristof, (ed.) Integration and ubiquity: towards a philosophy of telecommunications convergence. Vienna, Austria : Passagen Verlag. ISBN 9783851658620
Rettie, Ruth (2003) A comparison of four new communication technologies. In: Jacko, Julie A. , Stephanidis, Constantine and Harris, Don, (eds.) Human-Computer Interaction: Theory and Practice (Part I). Mahwah, New Jersey, USA; London, UK : Lawrence Erlbaum Associates. pp. 686-690. (Human Factors and Ergonomics) ISBN 9780805849301
Areas of expertise