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Dr Chris Hand

Associate Professor

About

I'm an Associate Professor in the Department of Strategy, Marketing and Innovation. I am the Course Director for the MRes in Business and Management (the Business School's Doctoral training programme) and have previously been the Course Director for the BSc in International Business and the BBA. Prior to joining Kingston University I worked at Royal Holloway University of London and Bournemouth Media School as Postdoctoral Research Fellow in Television Audience Statistics on an AHRB project investigating the impact of the launch of ITV on British television.

I gained my PhD in Economics from the University of Portsmouth in 2001. I hold a BA in Economics and an MSc in Business Economics also from the University of Portsmouth and an MA in Strategic Marketing Management from Kingston University.  I also hold a Postgraduate Certificate in Learning and Teaching in Higher Education and am a Fellow of the Higher Education Academy. 

Areas of specialism

  • Consumer Behaviour
  • Applied Economics
  • Multivariate Data Analysis
  • Cultural Economics / Arts Marketing

Qualifications

  • BA(Hons) Economics
  • PgC Learning and Teaching in Higher Education
  • MSc Business Economics
  • MA Strategic Marketing Management
  • PhD Economics (thesis title: Empirical Studies of the Demand for the Cinema in the UK)

Research

My research interests lie in the fields of Consumer Behaviour and in Cultural / Applied Economics, with a particular focus on consumer / audience behaviour in the arts and leisure markets, ecommerce in the grocery sector and  customer loyalty.  Underpinning these is an interest in identifying and modelling patterns of behaviour using descriptive models (such as the NBD-Dirichlet) as well as microeconometric and multivariate methods.  I have published in journals such as the European Journal of Marketing, the International Journal of Market Research, the Journal of Cultural Economics, and the Creativity Research Journal, Applied Economics Letters and the European Journal of Operational Research.

Publications

Number of items: 45.

Article

Hand, Chris (2017) Do the arts make you happy? A quantile regression approach. Journal of Cultural Economics, ISSN (print) 0885-2545 (Epub Ahead of Print)

Harris, Patricia, Dall'Olmo Riley, Francesca, Hand, Chris and Riley, Debra (2017) Online and store patronage : a typology of grocery shoppers. International Journal of Retail & Distribution Management, 45(4), pp. 419-445. ISSN (print) 0959-0552

Hand, Chris and Dall'Olmo Riley, Francesca (2016) Audience behaviour or buyer behaviour : what can models of brand buying behaviour say about arts audiences? International Journal of Arts Management, 19(1), pp. 69-82. ISSN (print) 1480-8986

Dall'Olmo Riley, Francesca, Hand, Chris and Guido, Francesca (2014) Evaluating brand extensions, fit perceptions and post-extension brand image: does size matter? Journal of Marketing Management, 30(9-10), pp. 904-924. ISSN (print) 0267-257X

Hand, Chris and Singh, Jaywant (2014) Segmenting the betting market in England. International Journal of Market Research, 56(1), pp. 111-127. ISSN (print) 1470-7853

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris (2014) The decay of positive and negative word of mouth after product experience. Australasian Marketing Journal, 22(4), pp. 350-355. ISSN (print) 1441-3582

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris (2013) Distortion in retrospective measures of word of mouth. International Journal of Market Research, 55(4), pp. 477-486. ISSN (print) 1470-7853

Singh, Jaywant, Dall'Olmo Riley, Francesca, Hand, Christopher and Maeda, Mari (2012) Measuring brand choice in the older customer segment in Japan. International Journal of Market Research, 54(3), pp. 347-368. ISSN (print) 1470-7853

Hand, Chris and Judge, Guy (2012) Searching for the picture: forecasting UK cinema admissions using Google Trends data. Applied Economics Letters, 19(11), pp. 1051-1055. ISSN (print) 1350-4851

Hand, Chris (2011) Do arts audiences act like consumers? Managing Leisure, 16(2), pp. 88-97. ISSN (print) 1360-6719

Hand, Christopher (2010) Book Review of: 'The Peacock Committee and UK broadcasting policy' by Tom O'Malley and Janet Jones (eds.). Journal of Cultural Economics, 34(3), pp. 241-243. ISSN (print) 0885-2545

Hand, Chris and Judge, Guy (2010) How stable is the seasonal pattern in cinema admissions? Evidence from the UK. Applied Economics Letters, 18(1), pp. 81-85. ISSN (print) 1350-4851

Hand, Christopher (2009) Modelling patterns of attendance at performing arts events: the case of music in the United Kingdom. Creative Industries Journal, 2(3), pp. 259-273. ISSN (print) 1751-0694

Hand, Chris, Dall'Olmo Riley, Francesca, Harris, Patricia, Singh, Jaywant and Rettie, Ruth (2009) Online grocery shopping: the influence of situational factors. European Journal of Marketing, 43(9/10), pp. 1205-1219. ISSN (print) 0309-0566

Collins, Alan, Hand, Chris and Linnell, Maggie (2008) Analyzing repeat consumption of identical cultural goods: some exploratory evidence from moviegoing. Journal of Cultural Economics, 32(3), pp. 187-199. ISSN (print) 0885-2545

Robinson, Helen, Wysocka, Anna and Hand, Chris (2007) Internet advertising effectiveness: the effect of design for click-through rates for banner ads. International Journal of Advertising, 26(4), pp. 527-541. ISSN (print) 0265-0487

Jones, D.F., Collins, A. and Hand, C. (2007) A classification model based on goal programming with non-standard preference functions with application to the prediction of cinema-going behaviour. European Journal of Operational Research, 117(1), pp. 515-524. ISSN (print) 0377-2217

Hankinson, Philippa, Lomax, Wendy and Hand, Chris (2007) The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities. Journal of Product and Brand Management, 16(4), pp. 236-246. ISSN (print) 1061-0421

Collins, Alan and Hand, Chris (2006) Vote clustering in tournaments: what can Oscar tell us? Creativity Research Journal, 18(4), pp. 427-434. ISSN (print) 1040-0419

Collins, Alan and Hand, Chris (2005) Analyzing moviegoing demand: an individual-level cross-sectional approach. Managerial and Decision Economics, 26(5), pp. 319-330. ISSN (print) 0143-6570

Collins, Alan, Hand, Chris and Ryder, Andrew (2005) The lure of the multiplex? The interplay of time, distance, and cinema attendance. Environment and Planning A, 37(3), pp. 483-501. ISSN (print) 0308-518X

Collins, Alan, Hand, Chris and Snell, Martin C. (2002) What makes a blockbuster? Economic analysis of film success in the United Kingdom. Managerial and Decision Economics, 23(6), pp. 343-354. ISSN (print) 0143-6570

Hand, Chris (2002) The distribution and predictability of cinema admissions. Journal of Cultural Economics, 26(1), pp. 53-64. ISSN (print) 0885-2545

Book Section

Fitkov-Norris, Elena, Vahid, Samireh and Hand, Chris (2012) Evaluating the impact of categorical data encoding and scaling on neural network classification performance: the case of repeat consumption of identical cultural goods. In: Jayne, Chrisina , Yue, Shigang and Iliadis, Lazaros S., (eds.) Engineering Applications of Neural Networks: 13th International Conference, EANN 2012, London, UK, September 2012, Proceedings. London, U.K. : Springer. pp. 343-352. (Communications in Computer and Information Science, no. 311) ISBN 9783642329081

Conference or Workshop Item

Harris, Patricia, Robinson, Helen, Dall'Olmo Riley, Francesca and Hand, Chris (2016) Consumers’ multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Hand, Chris and Rasmussen, Iselin (2016) Do men see red and pay less? The effect of background colour and gender on offered payments. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Riley, Debra, Robinson, Helen and Singh, Jaywant (2016) Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

Hand, Chris and Kottasz, Rita (2016) The effect of social class on multiple cause donation behaviour. In: 15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing: Considering Myths and Stereotypes in Arts, Heritage, Nonprofit and Social Marketing; 16 Sep 2016, Egham, U.K.. (Unpublished)

Abubakar, Yazid Abdullahi and Hand, Chris (2016) The influence of internationalisation on SME innovation in Least Developed Countries (LDCs). In: International Conference on Innovation and Management (IAM2016 Summer); 12 - 15 Jul 2016, Kuala Lumpur, Malaysia. ISSN (online) 2218-6387 (Unpublished)

Hand, Chris (2015) Comparing purchase patterns in online and offline gambling. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

Dall'Olmo Riley, Francesca, Hand, Chris and Singh, Jaywant (2014) The effect of product conspicuousness in vertical downscale extensions: a replication. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

Hand, Chris (2013) Modelling the drivers of film box office performance. In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

Hand, Chris and McGill, John (2012) Does arts audience behaviour conform to Dirichlet predictions? A cross-regional investigation. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K. ISBN 9780854329472

Hand, Chris and Singh, Jaywant (2011) Gambling purchases in England: an empirical analysis of behavioural segments. In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. (Unpublished)

Singh, J., Dall'Olmo Riley, F. and Hand, C. (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

Dall'Olmo Riley, Francesca, Singh, Jaywant and Hand, Chris (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

Singh, Jaywant, Hand, Chris and Chen, Hsin (2009) Differentiation in a branded commodity category: tapping into the behavioural data. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081585

Hand, Christopher and Chen, Hsin (2009) Grocery brand loyalty transfer from in-store to online. In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009, Leeds, U.K..

Hand, Chris, Dall'Olmo Riley, Francesca, Harris, Patricia and Rettie, Ruth (2008) Brand performance in the UK grocery market: does buying online make a difference? In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 Jul 2008, Aberdeen, Scotland.

Hand, Chris and Judge, Guy (2008) How stable are the seasonal patterns in cinema admissions? Evidence from the UK. In: Association for Cultural Economics International (ACEI): 15th International Conference on Cultural Economics; 12-15 Jun 2008, Boston, USA.

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Rettie, Ruth, Robinson, Helen and Singh, Jaywant (2008) Now I shop, now I don't: situational triggers of online grocery shopping behaviour. In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..

Harris, Patricia, Dall'Olmo Riley, Francesca, Rettie, Ruth and Hand, Chris (2008) Offline to online: the transfer of store loyalty in grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 July 2008, Aberdeen, Scotland.

Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..

Collins, Alan and Hand, Chris (2007) Analyzing repeat consumption of identical cultural goods: some exploratory evidence from moviegoing. In: 9th International Conference on Arts and Cultural Management; 08 - 11 Jul 2007, Valencia, Spain.

Hand, Chris, Robinson, Helen and Wysocka, Anna (2005) Internet advertising effectiveness: the effect of design on click-through rates for banners. In: Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.

This list was generated on Tue Sep 19 04:36:01 2017 BST.
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