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Dr Mark Passera

Senior Lecturer

About

I am a senior lecturer working in the Department of Creative & Cultural Industries at Kingston School of Art.  As an experienced academic I have worked at Bristol, Exeter, Bournemouth, Edinburgh Napier, UAL and Kingston universities.

During my academic career I have provided classes in Moscow on an Executive MBA programme on Digital Marketing Strategy and lectures at the Pop Akademie in Mannheim on Creativity & Innovation.  I have also developed and launched an Advertising and PR undergraduate degree in Hong Kong with HKU Space.

I am originally from Canada, where my first degree was a Medial Honours in Political Theory & Philosophy at Queen's University before completing a Masters at Sussex University on Middle East politics. My PhD was an investigation into the impact of new media technology on identity, political mobilisation and the public sphere.

Broadly my research and teaching interests include strategic digital communication, big data and creativity. At present my research is focusing on the intersection of design thinking, social media – algorithm devised strategy and behavioural economics.

Areas of specialism

  • Persuasive industries
  • Digital Transformation
  • Creative Strategy

Qualifications

  • PhD, Bristol University
  • MA, Sussex University
  • BA (Hons), Queen's University
  • Squared Online Diploma (WeAreSquared)
  • Taught Masters Certificate of Credit in Blended & Online Learning (PG Dip)
  • Post Grad Diploma in Academic Practice (PG Dip)
  • Post Graduate Diploma in Marketing (PG Dip)

Professional membership

HEA

Chartered Institute of Marketing

Chartered Institute of Public Relations

Political Studies Association (PSA)

Publications

Number of items: 8.

Book Section

Passera, Mark (2016) Tourism and advertising as creative industry sector. In: Long, Philip and Morpeth, Nigel D., (eds.) Tourism and the creative industries : theories, policies and practice. Abingdon, U.K. : Routledge. pp. 58-68. (Routledge advances in tourism, no. 37) ISBN 9781138832701

Conference or Workshop Item

Avery, Barry, Anderson, Deborah and Passera, Mark (2015) Social capital: a framework for innovative learning and teaching? In: Society for Research into Higher Education (SRHE) Annual Research Conference 2015; 9-11 Dec 2015, Newport, U.K.. (In Press)

Singh, Jaywant, Kalafatis, Stavros, Blankson, Charles and Passera, Mark (2012) Consumer evaluation of cobrands: the role of brand positioning strategies. In: International Conference on Contemporary Marketing Issues (ICCMI) 2012; 13-15 Jun 2012, Thessaloniki, Greece. ISBN 9789602871409

Dall'Olmo Riley, Francesca, Mcgill, John and Passera, Mark (2012) Investigating the relationship between ‘changes’ in attitudes and purchase behaviour. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

Passera, Mark (2011) Nudge this : behavioural economics & political marketing. In: Transforming politics : new synergies - 61st Annual Conference; 18 - 21 Apr 2011, London, U.K.. (Unpublished)

Passera, Mark (2010) Recruitment, fundraising and interactivity through social media. In: Sixty Years of Political Studies : Achievements and Futures - 60th Political Studies Association Annual Conference; 29 Mar - 01 Apr 2010, Edinburgh, U.K.. (Unpublished)

Passera, Mark (2010) The production of resistance : digital imperialism & online empires. In: Sixty Years of Political Studies : Achievements and Futures - 60th Political Studies Association Annual Conference; 29 Mar - 01 Apr 2010, Edinburgh, U.K.. (Unpublished)

Passera, Mark (2009) Digitising Marx : social power, new media technology and the challenge of a collaborative and creative commons. In: Workshops In Political Theory; 02 - 04 Sep 2009, Manchester, U.K.. (Unpublished)

This list was generated on Tue Sep 19 04:34:59 2017 BST.
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