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Dr Marvyn Boatswain

Senior Lecturer in Marketing, Course Director: Marketing & Advertising BSc (Hons.) with Business Experience, BSc (Hons.) Marketing Management, and BSc (Hons.) Marketing Communication and Advertising.

About

I completed my Doctorate in Marketing at Kingston Business School London, where I currently serve as a lecturer in marketing and as course director for Marketing & Advertising BSc (Hons) with business experience. My research interests are in areas related to brand positioning, place branding, consumer behaviour, decoy effect, and the impact of context on consumer brand perceptions. 

I have been named the 2017 Kingston Business School Award recipient for Excellence in Learning and Teaching, and voted by students as Lecturer of the Year (2016-2017). I've also received awards for my innovative use of technology in teaching, and outstanding academic support to students. My teaching expertise is in marketing principles and practice, market research, and quantitative and qualitative data collection analysis (qualitative and quantitative).

Qualifications

  • BBA
  • MBA
  • MSc
  • FHEA
  • PhD

Research student supervision

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