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Professor Francesca Dall'Olmo Riley

Professor of Brand Management

About

Before my PhD from London Business School (1995), I worked in marketing management and direct marketing for several years in Italy (La Perla), the USA (Benetton) and the UK (Conran Design Group).  I joined Kingston Business School in 1997 after two years at the Open University.  I am now Professor of Brand Management and the Research Lead for the marketing group of the Strategy, Marketing and Innovation Department of Kingston Business School.  

Areas of specialism

  • Brand Management
  • Multichannel Shopping Behaviour
  • Survey Research

Media enquiries

Journalists who would like to arrange interviews with the University's academic experts should contact the Communications team.

Courses taught

Undergraduate

Postgraduate

Qualifications

  • 2013: Fellow Higher Education Academy
  • 1999: Postgraduate Certificate in Teaching and Learning in Higher Education, Kingston University
  • 1995: PhD, London Business School
  • 1982: Postgraduate Diploma in Business Studies, London School of Economics
  • 1981: Laurea in Business Administration, University of Bologna, Italy

Professional membership

Member of the Academy of Marketing 

Research

My main research interest is the study of brand management issues, particularly in relation to vertical brand extensions and to the relationship between behavioural and attitudinal loyalty to brands.  I collaborate with colleagues at the University of Zaragoza (Spain), the University of Southern Australia and Flinders University (Adelaide, Australia). 

I also have an interest in the study of multi-channel shopping behaviour (grants from the Academy of Marketing, 2014 and 2016).

I have published widely in international journals, and I am  Associate Editor of the Journal of Marketing Management.  I sit on the Advisory Board of the Journal of Customer Behaviour and on the Editorial Review Board of the Journal of Product & Brand Management.  I chair the Academy of Marketing Special Interest Group in Empirical Replications and Generalisations in Marketing Science.

Publications

Number of items: 71.

Article

Harris, Patricia, Dall'Olmo Riley, Francesca, Hand, Chris and Riley, Debra (2017) Online and store patronage : a typology of grocery shoppers. International Journal of Retail & Distribution Management, 45(4), pp. 419-445. ISSN (print) 0959-0552

Hand, Chris and Dall'Olmo Riley, Francesca (2016) Audience behaviour or buyer behaviour : what can models of brand buying behaviour say about arts audiences? International Journal of Arts Management, 19(1), pp. 69-82. ISSN (print) 1480-8986

East, Robert, Uncles, Mark, Romaniuk, Jenni and Dall'Olmo Riley, Francesca (2015) Factors associated with the production of word of mouth. International Journal of Market Research, 57(3), pp. 439-458. ISSN (print) 1470-7853

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context. Journal of Marketing Management, 31(9-10), pp. 1018-1039. ISSN (print) 0267-257X

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2015) The role of perceived value in vertical brand extensions of luxury and premium brands. Journal of Marketing Management, 31(7-8), pp. 881-913. ISSN (print) 0267-257X

Dall'Olmo Riley, Francesca, Hand, Chris and Guido, Francesca (2014) Evaluating brand extensions, fit perceptions and post-extension brand image: does size matter? Journal of Marketing Management, 30(9-10), pp. 904-924. ISSN (print) 0267-257X

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2013) Downscale extensions: consumer evaluation and feedback effects. Journal of Business Research, 66(2), pp. 196-206. ISSN (print) 0148-2963

Pina, Jose M., Dall'Olmo Riley, Francesca and Lomax, Wendy (2013) Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach. Journal of Business Research, 66(9), pp. 1411-1419. ISSN (print) 0148-2963

Romaniuk, Jenni, Bogomolova, Svetlana and Dall'Olmo Riley, Francesca (2012) Brand image and brand usage: is a forty-year-old empirical generalization still useful? Journal of Advertising Research, 52(2), pp. 243-251. ISSN (print) 0021-8499

Singh, Jaywant, Dall'Olmo Riley, Francesca, Hand, Christopher and Maeda, Mari (2012) Measuring brand choice in the older customer segment in Japan. International Journal of Market Research, 54(3), pp. 347-368. ISSN (print) 1470-7853

East, Robert, Grandcolas, Ursula, Dall'Olmo Riley, Francesca and Lomax, Wendy (2012) Reasons for switching service providers. Australasian Marketing Journal, 20(2), pp. 164-170. ISSN (print) 1441-3582

Hand, Chris, Dall'Olmo Riley, Francesca, Harris, Patricia, Singh, Jaywant and Rettie, Ruth (2009) Online grocery shopping: the influence of situational factors. European Journal of Marketing, 43(9/10), pp. 1205-1219. ISSN (print) 0309-0566

Dall'Olmo Riley, Francesca, Scarpi, Daniele and Manaresi, Angelo (2009) Purchasing services online: a two-country generalization of possible influences. Journal of Services Marketing, 23(2), pp. 93-103. ISSN (print) 0887-6045

Dall'Olmo Riley, Francesca, Lomax, Wendy and Robinson, Helen (2007) Editorial: Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School. Journal of Marketing Management, 23(5-6), pp. 387-393. ISSN (print) 0267-257X

Robinson, Helen, Dall'Olmo Riley, Francesca, Rettie, Ruth and Rolls-Wilson, Gill (2007) The role of situational variables in online grocery shopping in the UK. The Marketing Review, 7(1), pp. 89-106. ISSN (print) 1469-347x

Scarpi, Daniele and Dall'Olmo Riley, Francesca (2005) L'acquisto di servizi via Internet. Micro & Macro Marketing, 14(1), pp. 49-64. ISSN (online) 1121-4228

Rungie, Cam, Laurent, Gilles, Dall'Olmo Riley, Francesca, Morrison, Donald G. and Roy, Tirthankar (2005) Measuring and modeling the (limited) reliability of free choice attitude questions. International Journal of Research in Marketing, 22(3), pp. 309-318. ISSN (online) 0167-8116

Dall'Olmo Riley, Francesca, Lomax, Wendy and Blunden, Angela (2004) Dove vs. Dior: extending brand extension decision-making process from mass to luxury. Australasian Marketing Journal, 12(3), pp. 40-55. ISSN (print) 1441-3582

Dall'Olmo Riley, Francesca and Lacroix, Caroline (2003) Luxury branding on the Internet: lost opportunity or impossibility. Marketing Intelligence and Planning, 21(2), pp. 96-104. ISSN (online) 0263-4503

de Chernatony, Leslie, Harris, Fiona and Dall'Olmo Riley, Francesca (2000) Added value: its nature, roles and sustainability. European Journal of Marketing, 34(1/2), pp. 39-56. ISSN (online) 0309-0566

Dall'Olmo Riley, Francesca and de Chernatony, Leslie (2000) The service brand as relationships builder. British Journal of Management, 11(2), pp. 137-150. ISSN (print) 1045-3172

de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1999) Experts' views about defining services brands and the principles of services branding. Journal of Business Research, 46(2), pp. 181-192. ISSN (print) 0148-2963

Dall'Olmo Riley, Francesca, Rink, Lucy and Harris, Patricia (1999) Patterns of attitudes and behaviour in fragmented markets. Journal of Empirical Generalisations in Marketing Science, 4(3), pp. 62-91. ISSN (online) 1326-4443

de Chematony, Leslie, Dall'Olmo Riley, Francesca and Harris, Fiona (1998) Criteria to assess brand success. Journal of Marketing Management, 14(7), pp. 765-781. ISSN (print) 0267-257x

de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1998) Defining a "brand": beyond the literature with experts' interpretations. Journal of Marketing Management, 14(5), pp. 417-443. ISSN (print) 0267-257X

de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1998) Modelling the components of the brand. European Journal of Marketing, 32(11/12), pp. 1074-1090. ISSN (print) 0309-0566

Dall'Olmo Riley, F., Ehrenberg, A.S.C, Castleberry, S.B., Barwise, T.P. and Barnard, N.R. (1997) The variability of attitudinal repeat-rates. International Journal of Research in Marketing, 14(5), pp. 437-450. ISSN (print) 0167-8116

Castleberry, S.B., Barnard, N.R., Barwise, T.P., Ehrenberg, A.S.C. and Dall'Olmo Riley, F. (1994) Individual attitude variations over time. Journal of Marketing Management, 10(1-3), pp. 153-162. ISSN (print) 0267-257X

Book

Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, eds. (2016) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. 560p. (Routledge Companions in Business, Management and Accounting) ISBN 9780415747905

Dall'Olmo Riley, Francesca, ed. (2009) Brand management. London : Sage Publications Ltd. 1800p. (SAGE library in marketing) ISBN 9781848602083

Book Section

Dall'Olmo Riley, Francesca (2016) Brand definitions and conceptualizations : the debate. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 3-12. ISBN 9780415747905

Dall'Olmo Riley, Francesca (2016) The roles of brands revisited. In: Baker, Michael J. and Hart, Susan, (eds.) The marketing book. 7th ed. Abingdon : Routledge. pp. 394-414. ISBN 9780415703772

Dall'Olmo Riley, Francesca (2009) Editor's introduction: brand management. In: Dall'Olmo Riley, Francesca, (ed.) Brand management. London : Sage Publications Ltd. (SAGE library in marketing) ISBN 9781848602083

Scarpi, Daniele, Dall'Olmo Riley, Francesca and Manaresi, Angelo (2007) The role of service type, familiarity, contact and internet experience when shopping online for services. In: Evanschitzky, Heiner and Gopalkrishnan, R. Iyer, (eds.) E-services: opportunities and threats. Wiesbaden, Germany : Deutscher Universitäts-Verlag. pp. 133-156. (Applied Marketing Science / Angewandte Marketingforschung) ISBN 9783835008014

Scarpi, Daniele and Dall'Olmo Riley, Francesca (2006) E-commerce consumer and product characteristics. In: Khosrow-Pour, Mehdi, (ed.) Encyclopedia of e-commerce e-government and mobile commerce. London, U.K. : Idea Group Reference. pp. 296-301. ISBN 9781591407997

Dall'Olmo Riley, Francesca and Scarpi, Daniele (2005) Drivers and barriers to online shopping: the interaction of product, consumer, and retailer factors. In: Clarke III, Irvine and Flaherty, Theresa B, (eds.) Advances in electronic marketing. London, U.K. : Idea Group Inc. Publishing. pp. 45-66. ISBN 9781591403227

Conference or Workshop Item

Chawdhary, Rahul, Dall'Olmo Riley, Francesca and Lomax, Wendy (2017) Are you listening to me: effect of recommendation rejection and acceptance on the WOM Sender? In: Academy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward; 3-6 Jul 2017, Hull, U.K..

Shukla, Paurav, Singh, Jaywant and Dall'Olmo Riley, Francesca (2017) Influence of local and foreign visual aesthetics and personality traits on Chinese consumers’ luxury purchase intentions. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

Singh, Jaywant, Dall'Olmo Riley, Francesca and Quamina, La Toya (2016) 'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions. In: 11th Global Brand Conference: Brands that do Good; 27-29 Apr 2016, Bradford, U.K..

Harris, Patricia, Robinson, Helen, Dall'Olmo Riley, Francesca and Hand, Chris (2016) Consumers’ multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Shukla, Paurav, Singh, Jaywant, Dall'Olmo Riley, Francesca and Moore, Christopher (2016) 'It's a matter of aesthetics' : exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions. In: 2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing; 7-8 Apr 2016, Monte Carlo, Monaco.

Chawdhary, Rahul, Dall'Olmo Riley, Francesca and Lomax, Wendy (2016) Return to sender: exploring the consequences of WOM on the person who articulated it. In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.

Crisafulli, Benedetta, Singh, Jaywant and Dall'Olmo Riley, Francesca (2016) Signaling firm and employee trustworthiness : the influence of service guarantee, employee behaviour and firm reputation on customer trust in service recovery. In: SERVSIG 2016 -The Future of Services in the Heart of Europe; 17-19 Jun 2016, Maastricht, The Netherlands.

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Riley, Debra, Robinson, Helen and Singh, Jaywant (2016) Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

Robinson, Helen, Harris, Patricia and Dall'Olmo Riley, Francesca (2015) Consumers' purchase behaviour, motivations and perceptions in the UK grocery sector: a multi-channel shopping experience. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Crisafulli, Benedetta, Singh, Jaywant and Dall'Olmo Riley, Francesca (2015) Guarantee policies and employee behaviour as signals of service recovery fairness. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Outcomes of articulating word of mouth: a review and synthesis of the literature. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. (In Press)

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Understanding the boomerang effect of articulating word of mouth on the communicator’s own commitment and loyalty. In: 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research; 26-29 May 2015, Leuven, Belgium. (In Press)

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2014) Antecedent and consequences of positive word of mouth from WOM sender’s perspective: a conceptual framework in the services context. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533

Kalafatis, Stavros, Singh, Jaywant, Crisafulli, Benedetta and Dall'Olmo Riley, Francesca (2014) Customer perceptions of service recovery fairness: an empirical investigation in the Thai hotel sector. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533

Crisafulli, Benedetta, Singh, Jaywant and Dall'Olmo Riley, Francesca (2014) Do organisational policies matter? The impact of service guarantee on customer perceptions of recovery fairness. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2014) Investigating antecedents and consequences of word of mouth from a WOM sender’s perspective in the services context. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2014) Service encounters: case for understanding organisational sub-cultures. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

Dall'Olmo Riley, Francesca, Hand, Chris and Singh, Jaywant (2014) The effect of product conspicuousness in vertical downscale extensions: a replication. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

Dall'Olmo Riley, Francesca and Guido, Francesca (2013) Does size matter in fit perceptions, extension evaluation and post-extension brand image? In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

Dall'Olmo Riley, Francesca (2012) Changes in attitudes and behaviour. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012; 03-05 Dec 2012, Adelaide, Australia.

Dall'Olmo Riley, Francesca, Mcgill, John and Passera, Mark (2012) Investigating the relationship between ‘changes’ in attitudes and purchase behaviour. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

Alpatova, Anastasia and Dall'Olmo Riley, Francesca (2011) Comparing brand personality measures. In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. (Unpublished)

Dall'Olmo Riley, Francesca, Pina, Jose Miguel and Bravo, Rafael (2011) Going downwards: how do consumers evaluate vertical extensions of luxury and prestige brands? In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May 2011, Ljubljana, Slovenia. (Unpublished)

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2011) Step-down vertical brand extensions of luxury and prestige car brands: exploratory results. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)

Singh, J., Dall'Olmo Riley, F. and Hand, C. (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

Dall'Olmo Riley, Francesca, Singh, Jaywant and Hand, Chris (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

East, Robert, Dall'Olmo Riley, Francesca, Lomax, Wendy and Harris, Patricia (2009) Evaluating and improving word-of-mouth measures. In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.

Pina, Jose Miguel, Dall'Olmo Riley, Francesca and Lomax, Wendy (2009) Feedback effects of good and service brand extensions: a meta-analysis approach. In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.

Avetisyan, Karine and Dall'Olmo Riley, Francesca (2009) "Putting CSR marketing in its place": CSR, COO and the purchase of clothing. In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009, Leeds, U.K.

Hand, Chris, Dall'Olmo Riley, Francesca, Harris, Patricia and Rettie, Ruth (2008) Brand performance in the UK grocery market: does buying online make a difference? In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 Jul 2008, Aberdeen, Scotland.

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Rettie, Ruth, Robinson, Helen and Singh, Jaywant (2008) Now I shop, now I don't: situational triggers of online grocery shopping behaviour. In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..

Harris, Patricia, Dall'Olmo Riley, Francesca, Rettie, Ruth and Hand, Chris (2008) Offline to online: the transfer of store loyalty in grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 July 2008, Aberdeen, Scotland.

Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..

Robinson, Helen, Harris, Patricia, Dall'Olmo Riley, Francesca, Rettie, Ruth and Rolls-Willson, Gill (2005) Antecedents and consequences of purchasing groceries online in the UK. In: Academy of Marketing (AM) Annual Conference 2005: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.

Robinson, Helen, Dall'Olmo Riley, Francesca, Rettie, Ruth and Willson, Gill (2005) Drivers and barriers to purchasing groceries online in the U.K. In: 34th European Marketing Academy (EMAC) Annual Conference 2005: Rejuvenating Marketing: Contamination, innovation, integration; 24-27 May 2005, Milan, Italy.

This list was generated on Sun Aug 20 05:11:25 2017 BST.
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