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Creative and Cultural Industries: Curation, Exhibition and Events BA(Hons)

Attendance UCAS code/apply Year of entry
3 years full time P991 2017
6 years part time Apply direct to the University 2017

Please note this course is subject to validation.

Why choose this course?

The Curation, Exhibition and Events specialism within the BA (Hons) Creative and Cultural Industries has been designed to equip you with the understanding and practical skills needed to work as an exhibitions and events manager within the creative sector.

Over your degree, you will learn the principles of curation and how to ensure that the visitor experience is aligned to the values of the curator and the exhibition's values and objectives. You will develop skills and understanding required to conceive, resource and project manage an exhibition or event, develop promotional marketing communications, evaluate risk and run a budget.

The degree is offered within an Art School context with its philosophy of thinking through making and doing, so emphasis is placed on learning and assessment through project work. Communication and collaboration skills are vital, as are organisational ability, so you will practice and develop your skills through:

  • projects with fellow students from the department and wider faculty;
  • live case studies with local companies; and
  • an entrepreneurial challenge that will involve designing and delivering an exhibition or event.

A summer internship involving working in a relevant company and a mentoring programme will help embed your understanding and skills in practical experience and prepare you to develop your career following graduation.

What you will study

You will be exposed to core learnings in the cultures of creativity, professional writing and communication techniques, principles of design, understanding policy, recognising and managing risk, and end-to-end project management. You will learn skills both as individuals and as part of a complex team of creative, external and internal partners and related professionals.

From the second year, you will study the specialism you have chosen (Curation, Exhibition and Events). You will learn about the practices of display, collecting and exhibiting. You will interpret the messages of objects and images and how meanings are created through exhibitions. You will learn how to develop successful events to meet the needs of defined audiences.

The following specialisms are also available:

Module listing

Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Year 1

    • Visual communication/storytelling
    • Multi-media storyboarding
    • Conceptualisation, pitching and persuading
    • Digital Media software skills (eg Illustrator/Photoshop)
    • History and development of the sector (policy)
    • Public policy and internationalisation
    • Economics of the creative economy
    • Business models and technology
    • Competition and strategy
    • History and development of art and design – the role of the avant garde
    • Political art and design
    • Internationalisation and globalisation
    • Design thinking and wicked problems
    • Service design thinking
    • Collaboration, teams and discipline boundaries
    • Prototyping techniques and software skills
    • Creativity– theory, tests and types

Year 2

  • Principles of curation, event design financing, planning and marketing.

    • Project management software and tools (eg basecamp/liquid planner)
    • Planning and critical path analysis
    • Resource allocation, task design
    • Agile methodology
    • Budgeting and finance
    • Monitoring and rescheduling
  • Live case study on an enterprise in the creative economy (pathway specific). Students working in groups given a brief by a company in the creative economy of their pathway. Students apply design thinking approach to identifying, ideating and crafting a response to a problem they are experiencing. In groups students research the sector and the issue and prepare questions for an interim/guidance meeting with company representatives. Pathway specific tutor provides guidance where needed.

    • Marketing research
    • Consumer behaviour
    • Marketing planning
    • Digital marketing
    • Branding

Year 3

    • Opportunity recognition – research and prototyping
    • Resourcing the creative enterprise (finance/people)
    • Risk – assessment and protection
    • Business planning – structure and pitching
  • Principles of curation, event design financing, planning and marketing.

  • Either a dissertation, a consultancy report into a company specific issue or challenge or an enterprise/business or marketing plan.

    • Research methods, data collection, analysis and structure
    • Two supervisors – one on structure and one pathway specialist for the content of the inquiry.



You will have the opportunity to study a foreign language, free of charge, during your time at the University on a not-for-credit basis as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

Study abroad as part if your degreeMost of our undergraduate courses support studying or working abroad through the University's Study Abroad or Erasmus programme.

Find out more about where you can study abroad:

If you are considering studying abroad, read what our students say about their experiences.

Key information set

The scrolling banner(s) below display some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

We aim to ensure that all courses and modules advertised are delivered. However in some cases courses and modules may not be offered. For more information about why, and when you can expect to be notified, read our Changes to Academic Provision.

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This course is taught at Knights Park

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This course is taught at Knights Park

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