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Creative Technology BSc(Hons)

Attendance UCAS code/apply Year of entry
3 years full time G456 2017
4 years full time including sandwich year G457 2017
4 years full time including foundation year W900 2017
6 years part time Apply direct to the University 2017

Why choose this course?

This course combines creative design with contemporary digital media technology in the form of motion graphics, multimedia interactivity and visual effects. It will provide you with the expertise required by the 21st-century digital designer working across converging new media, such as the internet, mobile devices, TV and film.

What you will study 

You will be taught by a team of multidisciplinary staff with experience in design and technology. Both academic and industry-experienced staff teach the conceptual, creative and technical skills, using industry-standard software in purpose-built media and games labs and filming studios. 

Watch a video of graduate Jonathon discussing the Creative Media Technology BSc(Hons): 

View some short films made by students on this course.

Your studies will reflect both creative and technological subjects.

  • Creative subjects, such as design for new media, digital illustration, motion graphics and visual effects, are studied from basic principles and developed throughout the course to create a portfolio of work ready for you to enter industry.
  • Technology-based subjects, such as HTML, web technologies, multimedia, digital compositing and scripting languages for interactivity, are explored to enable you to develop the skills required for employment in the creative industries.

You will also develop computer skills throughout the course, such as scripting language to make interactive multimedia content. A choice of option modules in Years 2 and 3 enables you to specialise in your subject of interest.

Module listing

Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Year 1

  • This module explores the fundamental and underpinning aspects of communication design and the key skills related to visual thinking and is intended to introduce students to the expected ways of working whilst undertaking study on the degree. Students will explore and develop their individual approaches to the process of communicating ideas through drawing in a variety of media. The focus during this first module is upon visual grammar and how the essential elements of visual communication are related to the relationships between objects, patterns, and processes: the manner in which things relate to each other and the viewer/user.

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  • This module covers two areas: key skills relevant to creative media production and the application of professional practice in an industry environment. Students will learn the underlying principles of digital imaging in its static and moving forms as well as elements of digital audio theory and practice. The theory will be supported by workshops using professional imaging, video editing software, as well as software tools for manipulating audio. Numeracy and mathematical skills are developed, which are necessary for students taking the suite of degree courses for which this is a core module.

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  • This portmanteau module provides an introduction to one of the professional media skills -  either film production or computer generated imagery, and introduces the scientific principles applied to these subjects.

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  • This module will be taken by first year (Level 4) students enrolled on Computer Science, Software Engineering, Information Systems and joint honours degrees. It is not assumed that you have prior programming experience. The teaching and learning is split between several units, that will be directed at specific subsets of the above cohorts. This provides each cohort with a schedule of activity that is appropriate for their background and future needs, while allowing a general visibility and structure of material for the entire year.

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Year 2

  • The primary aim of this module is to develop a range of skills in the creation of a multimedia product, through the study and production of sophisticated content driven interactive material using industry standard multimedia authoring software. Students will also be taught to write computer code (script) to a high level using a scripting language in order to generate interactive content, animation, navigation and data storage/retrieval.

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  • This module builds on the foundations of the level 4 (first year) modules and develops knowledge and skills in creating and manipulating motion graphics assets, managing the editing process and compositing multi-layered as well as multi-nodal visual effects. This includes still images, video, audio, paint, and video based animation and effects. These skills are further developed to a high level of appreciation, in particular for the flow of work for digital editing and contemporary composting in 2D and 3D spaces. The students will acquire knowledge, develop skills and synthesis media products for self and tutor assessment. Professional level motion graphics, editing and compositing software will be employed. Furthermore studio-based green/blue screen filming will be undertaken to create original material for visual effects project work.

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  • This module aims to enable students to develop a portfolio of creative work which will demonstrate design, media software techniques, team working and project planning skills. The group project develops production techniques including filming or media production skills to contribute to the student's understanding of the wider media industry. The student researches creative techniques to implement design, computing, filming or other media projects to create a portfolio of work. The projects are selected from a range of assignments by students so they can specialise in their own area of interest. Time has been set aside in this module to arrange personal tutor meetings so that the students can discuss the most appropriate projects for their future career.

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  • Please choose from the following:

    • This module provides both an introductory (INT) and an advanced (ADV) pathway in 3D Computer Generated Imagery (3D CGI).

      The introductory pathway (INT), for students who have not studied 3D CGI at Level 4 introduces concepts  and methods of 3D computer-generated imagery (CGI). Both practical skills and theoretical concepts are covered using a professional 3D computer graphics application. Basics of animation are introduced. On completion of the module, students will be able to create 3D models, illuminate 3D scenes, create realistic shading of 3D models, and render out 3D scenes as 2D images.

      The advanced pathway (ADV) is for students who, in Level 4, have already developed proficiency in the use of a professional 3D Modelling and Animation software application, and so will understand the principles of modelling, lighting, texturing and rendering. The advanced pathway will enable them to strengthen these skills and build a portfolio of 3D computer assets. The principles of animation are introduced and students will learn how to apply these principles to 3D computer animation.

      The module also develops the student's understanding of cinematic techniques and styles used in film and television productions. It develops students' awareness of media in context; historical, financial, political and artistic considerations involved in film and television. Additionally, it provides a broad introduction and guide to film theories and critical writing on film and television.

      On successful completion of the module, students will be able to:

      On the introductory pathway (INT):

      • competently use a professional 3D Computer Animation software package;
      • apply the principle concepts of 3D computer generated imagery to practical projects; and
      • build 3D computer models, create shaders and apply textures to geometry, correctly illuminate a scene and render a scene to produce both still and moving images.


      On the advanced pathway (ADV):

      • demonstrate a significant portfolio of high quality 3D computer generated assets;
      • realistically animate a rigged 3D character; and
      • demonstrate believable animation instilled with emotions, feelings and personality which is based on observation and mimicry of live moving forms;


      On both pathways:

      • understand different cinematic techniques and styles used in film and television production;
      • have the skills needed to apply different critical approaches to film and television; and
      • carry out research, manage and present different types of information in a formal written manner in the form of critical essays on film and television.
       
    • This module encourages students to look critically at the role of storytelling within the practice of communication design, in particular the relationship between narrative and sequential thinking using visual means. Storytelling is central to the many forms of visual communication that now exist whether they are fixed in traditional linear and sequential ways or are based in dynamic and interactive screen-based environments that can be considered as non-linear or non-sequential. The module allows students to develop their individual practice in relation to the visual telling of stories and encourages the further exploration and development of skills of visual thinking.

       
     

Optional sandwich year

Year 3/4

  • This module examines the skills that are required to be implemented in the production of a visual effects shot. Those skills include the acquisition of film and video footage for use in visual effects, the creation of computer generated assets both in 3D and 2D form, and the compositing of those elements into a finished shot. The module builds upon specialist skills learned by students at Levels 4 and 5 (second and third years), develops these further and demonstrates how tasks involved in creating a visual effects shot work together. The module looks at the professional working practices of the film, television, visual effects, post production and computer graphics industries and the various roles taken on by individuals working in these industries. Success in the module depends on both students' individual skills and their abilities to work as part of a team. The major assignments will be a group project to create a visual effects shot.

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  • This 'capstone' project module enables the development of one media product which demonstrates the creative and technical skills acquired during the degree course. Development of the product takes place throughout both semesters of the academic year, and a narrative of progress is maintained within a project logbook, or diary. Students may undertake a project in a wide range of media fields, and are expected to demonstrate the application of techniques which would have been presented in many other modules. A short talk on project progress is given to all members of the class during the first period of project development.

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  • This module aims to develop professional practice skills in their chosen sector of the media industry. This will involve primary and secondary research into chosen areas of interest and means of self-promotion and will provide the opportunity for students to develop a personal on-line portfolio for the creative industries. All students will also undertake the research of a media related topic for the purpose of producing an extensive piece of academic dissertation. This will provide an opportunity for the student to develop critical and analytical arguments through academically rigorous writing on some aspect of the media.

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  • Choose from the following:

    • This portmanteau module can be taken by students who have either already taken an introductory 3D computer-generated imagery (CGI) module or by students with no prior experience of 3D computer-generated imagery. Students with no prior CGI experience will learn the use of a professional 3D computer graphics and animation application. They will learn how to build 3D models, shade them and apply assorted texture types, illuminate them and render them out as images. They will learn how to make an efficient use of data, and appreciate the underlying topology of the geometry that makes up that model. The balance of assessment will be in the form of creation of 3D computer generated assets and presenting these as rendered images.

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    • This module is available on the games pathways and can be taken as an option module by students studying other courses with the appropriate prerequisites. The module provides an in-depth real-world simulation of the business of making computer games in teams using industry-standard production management techniques and simulating a professional environment of collaboration to deliver a product on time. The module links with the games inKUbator where students have the opportunity to work together to create games, emulating the industry environment.

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You will have the opportunity to study a foreign language, free of charge, during your time at the University on a not-for-credit basis as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

Study abroad as part if your degreeMost of our undergraduate courses support studying or working abroad through the University's Study Abroad or Erasmus programme.

Find out more about where you can study abroad:

If you are considering studying abroad, read what our students say about their experiences.

Key information set

The scrolling banner(s) below display some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

We aim to ensure that all courses and modules advertised are delivered. However in some cases courses and modules may not be offered. For more information about why, and when you can expect to be notified, read our Changes to Academic Provision.

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Location

This course is taught at Penrhyn Road and Knights Park

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Contact us

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Location

This course is taught at Penrhyn Road and Knights Park

View Penrhyn Road and Knights Park on our Google Maps
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