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Marketing & Advertising BSc(Hons) with business experience: Teaching, learning and assessment

Teaching and assessment for this course

Much teaching is in small groups – innovative, interactive and practical.  We emphasise independent learning, critical and lateral thinking skills, and applying theory to practice.  There are guest lectures from practitioners and opportunities to engage with real business problems in the form of a live project from a client organisation. 

Assessment includes presentations, blogs, exams, in-class tests, a simulation and a variety of coursework (either group-based or individual work).

In our mission to prepare work-ready graduates, Kingston Business School recognises the importance of the qualifications of our teaching staff. Our policy requires scholarly (research) engagement with a practice focus, and we also engage professional practitioners to bring current and relevant industry knowledge to our students. This focus allows us to maintain teaching that covers real-world examples in current topics to benefit student learning.

Contact hours for this course

For Year 1, we have extended teaching time so your summer term lasts until mid-July, rather than June. You can take your work or research placement, study overseas or start up a business between January and July (and continue for longer if you wish) in Year 2. You will graduate at the same time as students who choose a traditional degree – and your degree will cost the same as a traditional degree – but you will have learned more and gained more experience.

For the first year, students' total face-to-face contact hours per teaching week in the first two teaching blocks will be approximately 18 hours. In the third teaching block this will be approximately 16 hours, due to the accelerated nature of the teaching you will need to invest more time in independent learning for this period. For second and third years, face-to-face teaching will normally be 14 hours. You are expected to carry out independent learning in addition to this.

The number of learning hours for each module is determined by its credit weighting. For example, for a 30-credit module there are 300 learning hours. This is divided into contact hours (ie time spent with academic staff) and independent learning hours (eg time spent in studying alone or group work). At Kingston Business School, developing employable graduates with the entrepreneurial spirit and critical thinking required by employers today is at the heart of this programme, and therefore, attendance is required.

Workload for this course

Throughout the programme, there is a strong emphasis on developing the skills sought by employers, including the ability to manage projects and people in a dynamic business environment, and take a critical perspective on contemporary management issues.

Due to the experiential nature of the learning on this programme, and the importance of professional development enabling students to develop practical skills, learn from and interact with others, attendance is compulsory. Any students not attending a minimum of 80% of their timetabled sessions will be at risk of academic failure or termination from the programme.

Assignments are designed to be achieved within the set amount of learning hours for each module and are appropriate to the level of study. We encourage a professional work ethic, which includes how to manage your time. A range of additional support is available to students who require it. 

As part of this course, our Business and Professional Experience team provides students with a substantial programme of skills training and support during your first and second years to ensure you are work-ready.

Teaching, learning and assessment at Kingston University


Our courses are carefully constructed to allow you to build knowledge and skills progressively during your degree programme.

We constantly update our curriculum to ensure that it covers the latest developments in your subject area, including the research and professional experience that your tutors bring to the course.

Our course teams also draw on the wealth of experience provided by our professional contacts and highly successful alumni who feed into the design of our courses and provide masterclasses and workshops to enrich your learning.

Academic skills support

Our courses take a progressive approach to help develop your academic skills through the modules you study.

Our Academic Skills Centres also provide one-to-one support and advice on the techniques you need to be a successful student including:

  • essay writing;
  • exam techniques;
  • presentation skills;
  • editing and web skills; and
  • research skills.

During your degree you will develop the independence, creativity and excellent communication skills that we know employers look for in successful graduates.


Assignments are designed not just to test what you know, but to help you develop your knowledge, skills and confidence. 

Because we want you to reach your full potential in every assignment, we build in opportunities for practice and 'feed forward' on assessment tasks so that you will know what you need to do to perform at your best when you submit your work.

When we return your work, we give you clear feedback that will show you what you need to work on next time. You'll have the opportunity to discuss the comments on your work one-to-one with your lecturers and your personal tutor.

Personal tutors

When you arrive, we'll introduce you to your personal tutor – the member of academic staff who will keep a particular eye on your progress throughout your time at Kingston University (and after you graduate) and who will show you how to make the best use of all the help and resources that we offer at Kingston University.

Your tutor will give you academic guidance and will make sure that you know how to access our other support services if you need them.

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This course is taught at Kingston Business School

View Kingston Business School on our Google Maps

Contact us

Admissions team


This course is taught at Kingston Business School

View Kingston Business School on our Google Maps
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Kingston University top for graduate start-ups

Easthetic Design team members Daisy Wang (left) and Winnie Lao (right) demonstrate the Pozzy.Kingston University is rated the top most successful UK higher education institutions for graduate start-up companies (Higher Education Business and Community Interaction Survey). Read more.

Kingston Business School AACSB accredited

AACSBKingston Business School joins an elite group of the top 5 per cent of institutions worldwide awarded the prestigious AACSB accreditation.

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