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Media & Communication BA(Hons): Links with business and industry

How we work with industry partners

Extracurricular talks

In recent years we have hosted a series of workshops and lectures with the broadcaster and journalist Samira Ahmed, formerly of Channel 4 news, who also hosted a Q & A session with multi-award-winning documentary producer and director James Jones

Students had workshops with:

  • former advertising copywriter and with the interactive marketing agency Tribus Creative;
  • brand strategist and former artistic director at Granta Publications, Micheal Salu; and
  • well-known film producer and executive Robert Jones, whose credits include Dirty Pretty Things, Gosford Park, The Constant Gardner and television movie, Babylon.

Student employability

Our graduates have gone on to pursue careers within a wide range of sectors, securing jobs in a range of media industries, at international and national level (eg BBC, Discovery Channel) as well as into local and regional SMEs. The most recent figures for graduate employment encouraging and put us in line with the sector average of 87% (DHLE).

Employed/studying (DHLE returns):

2012/13 2013/14 2014/15
79% 86% 89%

These results also show that our curriculum successfully equips our students for their career lives. In fact, we believe that one of the strengths of our curriculum is the way in which skills relevant to student employability are embedded in our curriculum and developed across a range of modules at all levels.

Employability and our curriculum

We offer our students three modules that are specifically designed to introduce and support employability within the curriculum.

  1. Students are made aware of the industrial landscape of media through the Media@Work module, which focuses on how the media industry works in the UK and pathways into and through the media landscape, utilising, in part, guest speakers from the industry and alumni as examples.
  2. You can further develop this knowledge in the Media Industries module which also includes a work-based learning element. 
  3. In your final year you have the option of choosing the @ Work in the Media Industries module, where you have the opportunity to gain an understanding of what it is like to work in a professional environment by arranging and carrying out a period of work experience within a media organisation. This practical hands-on experience is supported in the classroom where you are encouraged to reflect on your experience, evaluate your skills and plan for your future employability. You also locate and evaluate your experience in relation to wider debates and issues relating to work in the media industries, changing production contexts and new professional identities.

In other modules, workplace skills are embedded into our curriculum, particularly through the assessments, which require you to demonstrate teamwork skills, practical skills, written and oral communication skills – all of which become more sophisticated as you progress. Our external examiners have noted "employability is explicitly interweaved throughout the programme. This includes the assessment briefs, guest speakers, linking to university initiatives, and students working with external clients and organisations."

For example in the practice-based Multimedia Production core module, you are introduced to design principles of visual communication, using industry-standard software and programming skills. As well as developing group skills and exploring collaborative practices, you are encouraged to work towards a client-focused brief or create your own entrepreneurial initiatives.

In your final year, you have the opportunity to further work on these skills as you develop a major research or production project.

Our capstone module – Media Research Project

The main feature of the capstone module is that work carried out in one of three areas (ie dissertation, final major project or applied research problem brief), leads to real and specific outputs. All students present their outputs and research findings at a conference. 

If you choose a final major project you will showcase your work online and/or at exhibition; if you choose an applied research problem brief you will implement solutions in the field with the potential to develop consultancy skills. On the course you will use a wide range of skills like video and website production, promotional content, social media strategies, documentaries and more to deliver applied media objectives with real world 'clients'. Recent examples include projects for charitable organisations, (eg such as for the charity SeeAbility) and for commercial small businesses (eg the a website was created last year for a stylist business Bowtique.

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Admissions team


This course is taught at Penrhyn Road

View Penrhyn Road on our Google Maps

Contact us

Admissions team


This course is taught at Penrhyn Road

View Penrhyn Road on our Google Maps
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