The aim of this module is to introduce you to how the designer can engage, interact with and respond to different contexts and varied audiences. These include the personal and professional, geographical and environmental, social and political, commercial and educational, local and global. The emphasis in this module is on developing experience and understanding of how design and communication function in the wider world.
On successful completion of the module, students will be able to:
Teaching will be delivered through studio-based workshops, individual and group tutorials and seminar sessions alongside subject-specific talks. Students are expected to undertake self-initiated briefs and self-directed study and to develop work independently following formative feedback.
| Definitive UNISTATS Category | Indicative Description | Hours |
|---|---|---|
| Scheduled learning and teaching | Studio-based projects, workshops, seminars, reviews, crits and tutorials | 180 |
| Guided independent study | Self-directed study | 120 |
| Total (number of credits x 10) | 300 | |
Projects, exercises and development work are formatively assessed in crits and project reviews throughout the module when students receive feedback on work produced and feed forward on work in progress. Project work is submitted and summatively assessed at the end of Level 4, in teaching block 2, during the summer term.
| Learning Outcome | Assessment Strategy |
|---|---|
| 1) Demonstrate understanding and application of the different considerations that arise from specific contexts | Formatively assessed through project reviews, crits and project logs throughout the module / Summatively assessed in the submission of work at the end of the module |
| 2) Demonstrate engagement with an audience and how this has informed design outcomes | Formatively assessed through project reviews, crits and project logs throughout the module / Summatively assessed in the submission of work at the end of the module |
| 3) Demonstrate exploration of a range of communication methods within project development | Formatively assessed through project reviews, crits and project logs throughout the module / Summatively assessed in the submission of work at the end of the module |
| 4) Demonstrate the ability to write, undertake and manage self-initiated projects and evaluate project processes and outcomes | Formatively assessed through project reviews, crits and project logs throughout the module / Summatively assessed in the submission of work at the end of the module |
| Description of Assessment | Definitive UNISTATS Categories | Percentage |
|---|---|---|
| Coursework | Studio projects | 100% |
| Total (to equal 100%) | 100% | |
It IS a requirement that the major category of assessment is passed in order to achieve an overall pass for the module.
Ambrose, G. (2008)The Fundamentals of Graphic Design, AVA Academia
Crow, D. (2010) Visible Signs: an introduction to semiotics in the visual arts, AVA Academia
Gladwell, M (2002) Tipping Point, Abacus 2002
Roberts, L & Wright, R. (2010) Design Diaries: Creative Process in Graphic Design, Laurence King
Temlow, A.(2006) What is Graphic Design For? Rotovision
Lucas, G. (2006) Guerilla Advertising, Laurence King
Hollis, R (2006) Swiss Graphic Design: The Origins and Growth of an International Style, Laurence King
Hughes, R. (2010) Cult-Ure, Fiell Publishing
Shaughnessy, A. (2009) Graphic Design: A User's Manual, Laurence King
Triggs, T. (2010) Fanzines: The DIY Revolution, Chronicle Books
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