This module will explore various sociological theories of consumer society. It will examine consumption within national and international context and will look at the development of consumerism throughout the twentieth century to the present day with a particular focus on the escalation of global ‘branding'. A range of approaches will be employed to study and understand consumption within a political, cultural and historical setting. Students will also consider key cultural, social and political processes involved in consumer behaviours and practice and contemporary sociological debates of commodification, commercialisation, capitalism and globalisation. The module also examines deviant and sometimes criminal consumer practices such as looting, shopping ‘addiction' and international trading laws.
On successful completion of this module, students will be able to:
This module is taught by a series of lectures and seminars. Lectures will be given to introduce topics and guide students in directed reading in preparation for seminar discussion sessions. Seminars offer a forum for students to clarify and assimilate their learning through discussion and class exercises. Seminars will provide a context in which students can received feed forward comment in preparation for their assessment.
Definitive UNISTATS Category | Indicative Description | Hours |
---|---|---|
Scheduled learning and teaching | 22 hours lectures | 22 |
Scheduled learning and teaching | 22 hours seminars | 22 |
Guided independent study | Reading and research | 256 |
Total (number of credits x 10) | 300 |
This module will be summatively assessed by a 3,000 word essay and a 15 minute group presentation. The essay will test knowledge and critical understanding of the topic area. The oral group presentation tests students' ability to apply theories to a personalised case study and offers a forum to discuss ideas with peers. Class feedback from the presentation will contribute to students' understanding and can be utilised in the preparation of the essay. Students will have the opportunity for formative feed forward comment on their essay through peer evaluation of an essay plan.
Learning Outcome | Assessment Strategy |
---|---|
Demonstrate a critical understanding of a range of sociological and cultural theory concerned with consumption. | Essay plan (formative) Group presentation (summative) Essay (summative) |
Applying sociological and cultural theories of consumption to 'real' examples from contemporary consumer society. | Essay plan (formative) Group presentation (summative) Essay (summative) |
Analyse and discuss the complex relationships between consumption and society. | Essay plan (formative) Group presentation (summative) Essay (summative) |
Description of Assessment | Definitive UNISTATS Categories | Percentage |
---|---|---|
CWK | 3000 word essay | 80 |
PRC | 15 minute group presentation | 20 |
Total (to equal 100%) | 100% |
It IS NOT a requirement that any major assessment category is passed separately in order to achieve an overall pass for the module
Clarke, D.B., Doel, M.A and Housiaux, K. M. L. (eds.) (2003) The Consumption Reader Routledge: London
Bauman, Z. (2007) Consuming Life Cambridge: Polity
Bourdieu, P. (1979) Distinction: A Social Critique of the Judgement of Taste London: Routledge
Campbell, C. (1987) The Romantic Ethic and the Spirit of Modern Consumerism Oxford: Blackwell
Carsten, J. (1997) The Heat of the Hearth: The Process of Kinship in a Malay Fishing Community. Oxford: Clarendon Press
Casey, E. and Martens, L. (2007) Gender and Consumption. London: Ashgate
Casey, E. and Taylor, Y. (2015) Intimacies, Critical Consumption and Diverse Economies London: Palgrave
Falk, P. and Campbell, C. (1997) The Shopping Experience London: Sage
Featherstone, M. (1991) Consumer Culture and Postmodernism. London: Sage
Gronow, J. and Warde, A. (eds.) (2001) Ordinary Consumption London: Routledge
Lury, C. (1996) Consuming Cultures, Polity Press, Cambridge.
Mauss, M. (1992) The Gift London: Routledge
Miller, D. (1998) A Theory of Shopping. Cambridge: Polity Press
Moor, L. (2007) The Rise of the Brands London: Berg
Ritzer,G. (2005) Enchanting a Disenchanted World Pine Forge Press: London
Slater, D. (1997) Consumer Culture and Modernity Cambridge: Polity Press.
Thomas, N. (1991) Entangled Objects: Exchange, Material Culture and Colonialism in the Pacific Cambridge: Harvard University Press
Woodward, S. (2007) Why Women Wear What they Wear Oxford: Berg