This module explores what attitudes, skills and activities equip the entrepreneur in the Creative and Cultural Industries with the resources and decision-making skills to survive and thrive. It takes the term culturepreneur - originally one of derision, and problematises the distinctive features of enterprising people and teams that attempt to craft desirable value propositions for their users or customers while at the same time ensuring they capture sufficient revenue and build and deploy necessary reputational capital. The module is not intended to be a business planning module as though there maybe cases where enterprises are conceptualised and pitched it is also the case that entrepreneurship is a broader concept concerning the creation and execution of creative projects that involve enterprising or new formulations of value. In these cases ideas still need to be conceptualised, prototyped, resources identified and won.
On successful completion of the module, students will be able to:
Teaching and learning will be driven around the development, prototyping and concept testing of a new enterprise. Short sessions will introduce the themes and explore the necessary techniques and challenges then we will move to project work with the students in groups applying the ideas and information. The enterprise activity will be suitable for the degree the students are following. The precise nature will be discussed and approved with the module leader.
The module will make use of the Virtual Learning Environment (VLE) Canvas for communication and dissemination of information between students and staff as well as making online learning materials available to all.
All courses based in the Kingston School of Art offer students free access to the online video tutorial platform Lynda.com. This provides a wide range of subjects to choose from, many with downloadable exercise files, including software tutorials covering photography, graphics, web design, audio and music, CAD and Microsoft Office software, as well as courses on business and management skills. Some of these are embedded in the curriculum and offer additional self-paced learning, others may be taken at will by students wishing to broaden their employability skills in other areas.
| Definitive UNISTATS Category | Indicative Description | Hours |
|---|---|---|
| Scheduled learning and teaching | Lectures and project task | 48 |
| Guided independent study | Preparation for workshops Project | 252 |
| Total (number of credits x 10) | 300 | |
Formative feedback will be given on developing work through tutorials and seminars that take place in the studio. Summative assessment is through enterprise plan via blog (50%) and a presentation pitching the idea and requesting funding/support (50%). Students will be encouraged to prototype the enterprise or otherwise market-test their concept.
The enterprise plan will be a group submission, attached to this must be an appendix diarizing the group meetings and detailing the work done by each group member. This will allow an individualized mark to be awarded.
| Learning Outcome | Assessment Strategy |
|---|---|
| 1) develop a value proposition and prototype for a new venture | Enterprise plan (group 3000 words) |
| 2) develop a plan for execution that identifies and evaluates scale of necessary resources | Enterprise plan (group 3000 words) |
| 3) be able to create and deliver persuasive pitch for investment | Presentation (30 mins) |
| 4) demonstrate an understanding of risk and an ability to design mitigating actions | Presentation (30 mins) and Enterprise plan (group 3000 words) |
| Description of Assessment | Definitive UNISTATS Categories | Percentage |
|---|---|---|
| Enterprise plan (3,000 words) | Coursework | 50% |
| Verbal and visual presentation (30 mins) (Group) | Coursework | 50% |
| Total (to equal 100%) | 100% | |
It IS NOT a requirement that any element of assessment is passed separately in order to achieve an overall pass for the module.
Works cited are for initial reference only. Module leaders will further enhance and focus it depending on project and assessment tasks.
Core Text(s):
Ilasco, M.M., and Cho, J.D. (2010). Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business. Chronicle Books: San Francisco.
Kolb, B.M. (2015). Entrepreneurship for the Creative and Cultural Industries. Mastering Management in the Creative and Cultural Industries. Routledge: London
Levitan, P., (2014). The Levitan Pitch. Buy This Book. Win More Pitches. Portlandia Press: Oregon.
Ries, E. (2011). The Lean Startup. Penguin: London
Stutely, R. (2007). The definitive business plan, London: FT Prentice Hall
Seminega, I.S. (2015). The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real. Quarry Books: Mass
Parrish, D. (e-book) T-Shirts and Suits: A Guide to the Business of Creativity
Voss, C. (2016). Never split the difference: negotiating as if your life depended on it. Rh Business Books.