This module provides you with the opportunity to engage in developing a business plan for starting up a new venture or launching an innovative product/service. You will find out what it takes develop a business plan from idea generation, feasibility analysis, marketing strategy, business model development to making financial analysis for a business plan. Students will thus learn about the different aspects of entrepreneurship and business planning.
On successful completion of the module, students will be able to:
The teaching is based on lectures, interactive workshops, case-studies, and online course materials, which focus on particular aspects of the areas identified above in the curriculum. Specific workshop exercises form part of the assessment. Case studies, action learning and role-plays will be used to stimulate debate, to gain understanding of key issues, and to encourage the development of entrepreneurial management behaviours and skills.
Definitive UNISTATS Category | Indicative Description | Hours |
---|---|---|
Scheduled learning and teaching | A combination of lectures, workshops and guest speakers | 66 |
Guided independent study | 240 | |
Total (number of credits x 10) | 300 |
There are two elements to the assessment strategy:
Learning Outcome | Assessment Strategy |
---|---|
Assess the feasibility and viability of a new business idea; | Individual Report / Individual business plan |
Contribute to the planning, creation and implementation of a new enterprise strategy, requiring the development and presentation of a formal business plan; | Individual business plan |
Demonstrate a critical understanding of the principles of marketing and the contextual and conceptual issues related to marketing for and innovative and entrepreneurial organisations; | Individual business plan |
Demonstrate critical understanding of business model development and the different types of business models available to entrepreneurs; | Individual business plan |
Demonstrate sound understanding of financial analysis related to business planning such as projected cash - flow statement, break - even analysis and profit and loss statement. | Individual business plan |
Description of Assessment | Definitive UNISTATS Categories | Percentage |
---|---|---|
An individual report | Coursework | 50% |
Individual business plan | Coursework | 50% |
Total (to equal 100%) | 100% |
It IS NOT a requirement that any major assessment category is passed separately in order to achieve an overall pass for the module.
Burns, P. (latest edition) 'Entrepreneurship and Small Business: Start Up, Growth and Maturity, Basingstoke, Palgrave
Osterwalder, A., Pigneur Y. (latest edition) Business Model Generation. John Wiley & Sons, Hoboken.
Stutely, R. (latest edition) The Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs (Financial Times Series), Financial Times/ Prentice Hall
Bessant, J. and Tidd, J.(latest edition) Innovation and Entrepreneurship, John Wiley & Sons, Chichester
Stickdorn, M. and Schneider, J.(latest edition) This is Service Design Thinking. BIS, Amsterdam.
Stokes, D., Wilson, N.(latest edition) Small Business Management & Entrepreneurship. Cengage, Hampshire.