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Entrepreneurship

  • Module code: BS5202
  • Year: 2018/9
  • Level: 5
  • Credits: 30
  • Pre-requisites: None
  • Co-requisites: None

Summary

This module provides you with the opportunity to engage in developing a business plan for starting up a new venture or launching an innovative product/service. You will find out what it takes develop a business plan from idea generation, feasibility analysis, marketing strategy, business model development to making financial analysis for a business plan. Students will thus learn about the different aspects of entrepreneurship and business planning.

Aims

  • To give students the opportunity to engage in entrepreneurial activities and in planning for launching a new business.
  • To equip students with an understanding of the critical entrepreneurial factors and skills required to identify suitable opportunities in order to establish and run an enterprise successfully.

     

Learning outcomes

On successful completion of the module, students will be able to:

  • Assess the feasibility and viability of a new business idea;
  • Contribute to the planning, creation and implementation of a new enterprise strategy, requiring the development and presentation of a formal business plan;
  • Demonstrate a critical understanding of the principles of marketing and the contextual and conceptual issues related to marketing for innovative and entrepreneurial new organisations;
  • Demonstrate critical understanding of business model development and the different types of business models available to entrepreneurs;
  • Demonstrate sound understanding of financial analysis related to business planning such as projected cash-flow statement, break-even analysis and profit and loss statement.

Curriculum content

  • Understanding what skills, attributes and behaviours are required for entrepreneurship.
  • Opportunity identification, assessment and development - market feasibilityand lean start-ups.
  • Preparing a business plan.
  • Marketing strategies for a business plan.
  • Sources of finance for new ventures (venture capital, business angels, family and friends etc.)
  • Financial planning for new ventures (cash flow, break-even analysis and profit and loss statement).
  • Business model development.

     

Teaching and learning strategy

The teaching is based on lectures, interactive workshops, case-studies, and online course materials, which focus on particular aspects of the areas identified above in the curriculum. Specific workshop exercises form part of the assessment. Case studies, action learning and role-plays will be used to stimulate debate, to gain understanding of key issues, and to encourage the development of entrepreneurial management behaviours and skills.

Breakdown of Teaching and Learning Hours

Definitive UNISTATS Category Indicative Description Hours
Scheduled learning and teaching A combination of lectures, workshops and guest speakers 66
Guided independent study 240
Total (number of credits x 10) 300

Assessment strategy

There are two elements to the assessment strategy:

  • An individual report on feasibility assessment of a new idea/product/service (product feasibility and market/industry feasibility) worth 50%
  • An Individual business plan for starting a new venture or launching an innovation, worth 50%

Mapping of Learning Outcomes to Assessment Strategy (Indicative)

Learning Outcome Assessment Strategy
Assess the feasibility and viability of a new business idea; Individual Report / Individual business plan
Contribute to the planning, creation and implementation of a new enterprise strategy, requiring the development and presentation of a formal business plan; Individual business plan
Demonstrate a critical understanding of the principles of marketing and the contextual and conceptual issues related to marketing for and innovative and entrepreneurial organisations; Individual business plan
Demonstrate critical understanding of business model development and the different types of business models available to entrepreneurs; Individual business plan
Demonstrate sound understanding of financial analysis related to business planning such as projected cash - flow statement, break - even analysis and profit and loss statement. Individual business plan

Elements of Assessment

Description of Assessment Definitive UNISTATS Categories Percentage
An individual report Coursework 50%
Individual business plan Coursework 50%
Total (to equal 100%) 100%

Achieving a pass

It IS NOT a requirement that any major assessment category is passed separately in order to achieve an overall pass for the module.

Bibliography core texts

Burns, P. (latest edition) 'Entrepreneurship and Small Business: Start Up, Growth and Maturity, Basingstoke, Palgrave

Bibliography recommended reading

Osterwalder, A., Pigneur Y. (latest edition) Business Model Generation. John Wiley & Sons, Hoboken.

Stutely, R. (latest edition) The Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs (Financial Times Series), Financial Times/ Prentice Hall

Bessant, J. and Tidd, J.(latest edition) Innovation and Entrepreneurship, John Wiley & Sons, Chichester

Stickdorn, M. and Schneider, J.(latest edition) This is Service Design Thinking. BIS, Amsterdam.

Stokes, D., Wilson, N.(latest edition) Small Business Management & Entrepreneurship. Cengage, Hampshire.

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