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Global Business

  • Module code: BS7404
  • Year: 2018/9
  • Level: 7
  • Credits: 15
  • Pre-requisites: None
  • Co-requisites: None

Summary

This module examines international business issues and the phenomenal of globalisation from a strategic perspective. On one hand, this module investigates the issues from a macro-level, looking at the trends of international trade and foreign direct investment, emergence of emerging markets and how they interact with or impacts on the global economy, and the role of international institutions such as regional economic trade blocs and the WTO. The impacts of these on businesses are then considered. On the other hand, this module also discusses concepts and theories that could be used to help firms make internationalisation decisions and formulate appropriate internationalisation strategies.

The emphasis of this module is on integration and reflection. During the delivery of the module contents, you will be constantly encouraged to share your experience in classes in relation to the issues discussed on the module and reflect in a critical manner how theories and the real world relate with one another. Your ability to integrate and reflect is further stimulated, developed and enhanced by class discussion and the assignment, which requires you to write a critique on an academic article, discussing with a critical mind the importance and applicability of the theoretical concepts/issues in the article to real business cases that you are familiar with.

Aims

Taking a strategic perspective, and building on the core courses in Stage I of the MBA Programme, the Global Business Elective aims to

  • develop an understanding of the phenomenon of globalisation as it is happening now, the interplay of the various elements involved in the process, and the strategic and managerial implications;
  • extend students' ability to analyse the dynamics of the global business environment and formulate strategies for organisations to achieve sustainable competitive advantage and favourable market positions in the 21st century global marketplace.

Learning outcomes

On completion of this elective, students will be able to

  • understand the underlying forces of globalisation, develop an awareness of the dynamics of these forces and interpret the effects of these forces on business organisations and institutions;
  • analyse the key factors determining competitiveness in both the developed and emerging economies;
  • construct their own models and frameworks to deal with the particular circumstances that their organisations confront and develop appropriate strategic recommendations, using the various global strategy models and concepts introduced in the course;
  • evaluate risk in global business strategy and trade-offs between different international stakeholders' interests;
  • develop, exploit and manage knowledge within their organisations in a global context.

Curriculum content

  • We divide the text into two main sections: the global business environment, and the global business strategy.
  • Conceptual foundations: the global economy as a complex adaptive system, emergence, and games. The role of path dependence, complementarity, networks, and learning.
  • The emergence of the global economy: financial and institutional deregulation, informationalism and the new economy, demand side complementarities and globalisation. Global rules and regulations: trade, regional blocs, transition and emergence strategies.
  • Global business strategy: the existence of dynamic capabilities, exploration and exploitation of technologies, learning, impact of information on productivity: configuration and co-ordination.

Teaching and learning strategy

The module advances the students' learning through a mixture of directed and interactive learning which encourages students to develop their creative and analytical thinking. Guided learning will be tutor-led, but the interactive learning will encourage inter-student debate and discussion, which may be student or tutor-led. Directed learning will include a programme of guided reading and lecture inputs as well as student-led presentations. Student-led activities will include out-of-class study group discussions, in particular, in-class discussions and presentations. Students will be directed to a variety of learning materials including case studies, tutor-prepared learning texts, relevant academic journals and relevant web-based and interactive materials. The emphasis will be on developing students' interpretation and model building capabilities for application to business organisations.

Breakdown of Teaching and Learning Hours

Definitive UNISTATS Category Indicative Description Hours
Scheduled learning and teaching Face-to-face class time 32
Scheduled learning and teaching Tutor-supported StudySpace activities Learning set (study group) Self-supported study 118
Total (number of credits x 10) 150

Assessment strategy

The module will adopt informal formative and formal summative assessment strategies in order to help students evaluate their own learning strategies and provide a means of measuring their learning respectively. A variety of assessment methods may be used which will involve group and individual inputs and outputs.

The assessment consists of two major elements: (i) a practical exam in the form of a group presentation, and (ii) coursework in the form of an individual assignment. The first part is a group task and students are required to critically evaluate the strategy of an international business. The second part is an individual task that requires students to write a critique on an academic article, critically reflecting on their own experience and hence discussing how theories and concepts integrate or apply in the real business world.

Mapping of Learning Outcomes to Assessment Strategy (Indicative)

Learning Outcome Assessment Strategy
1. understand the underlying forces of globalisation, develop an awareness of the dynamics of these forces and interpret the effects of these forces on business organisations and institutions; Group Presentation Management Report
2. analyse the key factors determining competitiveness in both the developed and emerging economies; Group Presentation Management Report
3. construct their own models and frameworks to deal with the particular circumstances that their organisations confront and develop appropriate strategic recommendations, using the various global strategy models and concepts introduced in the course; Group Presentation Management Report
4. evaluate risk in global business strategy and trade-offs between different international stakeholders' interests; Group Presentation Management Report
5. develop, exploit and manage knowledge within their organisations in a global context. Group Presentation Management Report

Elements of Assessment

Description of Assessment Definitive UNISTATS Categories Percentage
Group Presentation Practical Examination 30%
Management report Coursework 70%
Total (to equal 100%) 100%

Achieving a pass

It IS NOT a requirement that any major element of assessment is passed separately in order to achieve an overall pass for the module.

Bibliography core texts

Lasserre, P. (2007) Global Strategic Management. (2nd edition) London: Palgrave.

Bibliography recommended reading

Bartlett, C., Ghoshal, S. and Beamish, P. ( 2008) Transnational Management: Text, Cases and Readings in Cross-Border Management (International edition)  McGraw-Hill. ISBN 9780071259156. 

Hill, C. W. L. (2007) International Business: Competing in the Global Marketplace (6th ed International ed). McGraw-Hill.

Dicken, P. (2007) Global Shift: Mapping the changing contours of the world economy (5th ed)  Sage. ISBN 9781412929554.

Doz, Y. L. (2001) From Global to Metanational: How Companies win in the Knowledge Economy. Harvard Business School.

John H. Dunning and Sarianna M. Lundan 2008 (2nd rev ed edition) Multinational Enterprises and the Global Economy. Edward Elgar Publishing Ltd. ISBN-10: 184376525X; ISBN-13: 978-1843765257

Dunning, J. H. (1981) International Production and the multinational enterprise. Allen & Unwin.

Porter, M. E. 1990. The Competitive Advantage of Nations. Macmillan

Journals

The McKinsey Quarterly: The Online Journal of McKinsey & Co.

World Investment Report series by UNCTAD

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