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Ideation and Communication

  • Module code: IR4100
  • Year: 2018/9
  • Level: 4
  • Credits: 30
  • Pre-requisites: None
  • Co-requisites: None

Summary

The aim of this module is to introduce students to the principles of ideation and communication in interior design. Students undertake a range of projects, workshops, experiments and exercises to expand their knowledge, challenge preconception and to stimulate confidence and risk taking. Students communicate this project work and other exercises appropriately through a range of newly acquired and developing visual communication skills. The emphasis in this module is on expanding creative outlook and approach and in developing core communication competencies that underpin interior design practice.

Aims

  • To introduce students to a range of methods and approaches for developing ideas and concepts
  • To develop an understanding of risk taking as part of the creative process
  • To develop methods for communicating ideas and concepts.
  • To develop an understanding of the relationship between subject and communication means
  • To establish the studio context as a lively working and interactive environment.

Learning outcomes

On successful completion of the module, students will be able to:

  • Demonstrate conceptual development across a range of short studio briefs
  • Demonstrate confidence and willing in creative risk taking
  • Demonstrate the successful application of practical studio skills within the context of interior design projects.
  • Interpret and communicate interior design ideas effectively and with impact to an audience
  • Demonstrate an appreciation for the studio environment and a studio culture as essential to peer learning and successful cohort working.

Curriculum content

  • The introduction of design studio practice & culture.
  • Developing innovative idea generation and design thinking.
  • Understanding design ideas in context.
  • Communicating ideas.
  • Sketch model making and rough prototyping.
  • Freehand drawing and sketching.
  • Software skills - Adobe
  • Basic digital photography and film

Teaching and learning strategy

Teaching will be delivered through a series of studio and workshop-based assignments and exercises with the emphasis on introducing skills and creative techniques in a practical manner.

Projects set within the module will allow and encourage experimentation and demonstration of the practical and theoretical application of this learning. Design projects, studio-based teaching and workshop-based teaching which include the following:

  • Talks, seminars and group discussions; drawing methods and exercises
  • Workshops and demonstrations
  • Group tutorials; skills development and application

Breakdown of Teaching and Learning Hours

Definitive UNISTATS Category Indicative Description Hours
Scheduled learning and teaching Guided studio and workshop project work Progress reviews/crits/group tutorials 200
Guided independent study 100
Total (number of credits x 10) 300

Assessment strategy

Students engage with a range of short practical design exercises. These are set to stimulate fundamental principles of creative practice including idea generation, concept formulation and their means of communication. Exercises may address the specific and particular or remain loose and open.

Projects, exercises and development work are formatively assessed at project reviews throughout the module when students receive feedback on work produced and feed forward on work in progress.  Students are given opportunity and expected to develop their projects in response to formative feedback/feed forward as the module progresses.  Project work will be submitted and summatively assessed at the end of the module.

Mapping of Learning Outcomes to Assessment Strategy (Indicative)

Learning Outcome Assessment Strategy
1) Demonstrate conceptual development across a range of short studio briefs Engagement with a range of short practical design exercises to stimulate fundamental principles of creative practice. Formatively assessed through project reviews and crits throughout the module. Summatively assessed in project work submitted at the end of the module.
2) Demonstrate confidence and willing in creative risk taking Engagement with a range of short practical design exercises to stimulate fundamental principles of creative practice. Formatively assessed through project reviews and crits throughout the module. Summatively assessed in project work submitted at the end of the module
3) Demonstrate the successful application of practical studio skills within the context of design projects. Engagement with a range of short practical design exercises to stimulate fundamental principles of creative practice. Formatively assessed through project reviews and crits throughout the module. Summatively assessed in project work submitted at the end of the module
4) Interpret and communicate design ideas effectively and with impact to an audience Engagement with a range of short practical design exercises to stimulate fundamental principles of creative practice. Formatively assessed through project reviews and crits throughout the module. Summatively assessed in project work submitted at the end of the module
5) Demonstrate an appreciation for the studio environment and a studio culture as essential to peer learning and successful cohort working. Engagement with a range of short practical design exercises to stimulate fundamental principles of creative practice. Formatively assessed through project reviews and crits throughout the module. Summatively assessed in project work submitted at the end of the module.

Elements of Assessment

Description of Assessment Definitive UNISTATS Categories Percentage
Coursework Studio projects 100%
Total (to equal 100%) 100%

Achieving a pass

It IS a requirement that the major category of assessment is passed in order to achieve an overall pass for the module.

Bibliography core texts

Arden, P. (2006) Whatever You Think, Think the Opposite. Penguin
Kelley, T. (2002) The art of Innovation: Success Through Innovation the IDEO Way. Profile
Gamper, M. (2010) 100 Chairs in 100 Days in 100 Ways. Desit-De-Leone
Ching, F. (2010) Design Drawing. John Wiley & Sons.
Pile, J. (1989) Perspective for Interior Designers. Whitney Library of Design

Bibliography recommended reading

Ching, F. (2007) Architecture: Form, Space and Order . John Wiley & Sons
Cheng, J & Lee, MK. (2012) Sketching Basics: One Point Perspective. Page One Publishing
Wake, W. (2000) Design Paradigms. New York: John Wiley & Sons.

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