This module is a core requirement for students studying the Foundation Degree in Business. It aims to introduce you to the marketing concept and enable them to apply the theory to their workplaces. For many who have not worked in marketing and particularly those in the public sector it challenges you to think about how customers needs` can be met using the resources available. It builds on learning from the Business environment module and looks forward to the Finance module with a simple budget.
The aims of the module are to:
On successful completion of the module, students will be able to:
Skills that will be developed:
The knowledge-based materials for the module are provided by the module team in Moodle. These consist of academic readings and case studies. Students will be expected to have read materials prior to each taught session, during which there will be a practical assessment of their understanding and ability to apply new knowledge to their workplace. During the module there will be taught sessions. However, most of the learning on this module takes place in the students' workplace and is assessed by work-based assignments, and as a result of independent study.
Definitive UNISTATS Category | Indicative Description | Hours |
---|---|---|
Scheduled learning and teaching | 8 x 3 hour evening sessions + 2 x 7 hour full-day sessions | 38 |
Guided independent study | Academic research, preparation for class, assigned exercises and further reading | 226 |
Study abroad / placement | Workplace research and application; workplace mentor meetings | 36 |
Total (number of credits x 10) | 300 |
Assessment will be based on two pieces of linked coursework.
The first assessment (30%) requires students to create a business report (1500 words) in which they gather the data (and consequently information & insight) to support the justification of the new product or service, which forms the basis of their second assessment.
The second assessment (70%) requires students to write a business report (3000 words) which will consist of a marketing plan proposing a new product or service for their organisation to generate revenue. This encourages students to view their organisation from an external customer/user's perspective and reflect on the value of the products and services they provide.
Learning Outcome | Assessment Strategy |
---|---|
1) demonstrate understanding of core marketing principles and how they apply in their organisational context. | Assignment One (30%) and Assignment Two (70%) |
2) refer to, and explain in their own words, marketing terminology, principles, classifications, theories/concepts, and the interrelationships between them, through practical examples | Assignment One (30%) and Assignment Two (70%) |
3) research, use, interpret and, where appropriate, visually represent, key data used in marketing. | Assignment One (30%) and Assignment Two (70%) |
4) formulate simple marketing solutions to problems concerning businesses and their markets. | Assignment Two (70%) |
5) communicate effectively through written business reports | Assignment One (30%) and Assignment Two (70%) |
Description of Assessment | Definitive UNISTATS Categories | Percentage |
---|---|---|
Business report | Coursework 1 | 30% |
Business report | Coursework 2 | 70% |
Total (to equal 100%) | 100% |
It IS NOT a requirement that any major element of assessment is passed separately in order to achieve an overall pass for the module.
Jobber D. and Fahy, J.(2012), Foundations of Marketing,4th Edn, Maidenhead:McGraw Hill
Soloman, MR, Marshall, GW, Syuart, EW, Barnes, B, Mitchell, VW, Marketing Real People, Real Decisions (1st European Edn), FT Prentive Hall, Harlow.
Baines, P, Fill,C and Page, K. Marketing (any recent edition), Oxford University Press, Oxford.
Zikmund, W; Babin, B Essentials of Marketing Research (5th Edn), Cengage, Andover.
KeyNote (latest databases) available using Kingston College LRC access.
Marketing and/or Marketing Week magazines
Learnmarketing (online introduction to marketing)