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Media and Globalisation

  • Module code: MD7005
  • Year: 2019/0
  • Level: 7
  • Credits: 30
  • Pre-requisites: None
  • Co-requisites: None

Summary

The culture of the West is no longer the sole driver of globalisation. All nations around the world are enjoined to compete on multiple media platforms and cultural arenas where culture and economy are conjoined across globalized communications networks. At the same time, even as national cultures seek to position their ‘brands' in the global ‘marketplace', they are challenged by trans- and post-national corporations, particularly new media companies among the wealthiest in the world.

The rise of popular social and nationalist movements contesting the inequalities represented by these elites take place, similarly, across global media networks. This module explores the current debates around the cultural politics of the new globalization that is continually being transformed by the radical changes being introduced by technological ‘disruptions' that have collapsed familiar spatial and temporal dimensions of the world. Through addressing pertinent theoretical perspectives and case studies from different parts of the world, the module examines the political, social, cultural and moral issues that arise in the context of the new realities and conflicts being produced and facilitated by globalized media and communication.

Aims

  • To explore media and globalization in relation to pertinent theoretical perspectives and concepts, examining key issues and debates from the literature
  • To enable students to undertake a detailed and critical examination of media's inherent and constitutive roles in globalization processes
  • To examine the political, economic, social, cultural, and moral relevance in understanding the media roles in processes of globalization
  • To apply the theoretical arguments, debates and frameworks to contemporary examples from media

Learning outcomes

  • Demonstrate a critical understanding of theorizations about the role of media in globalization
  • Demonstrate a detailed knowledge of the relationship between globalization and media, utilizing relevant conceptual and theoretical perspectives and debates in the analysis.
  • Demonstrate critical understanding of the political, social, cultural, and moral relevance of media's roles in processes of globalization
  • Apply theoretical constructs to specific case studies and everyday life contexts

Curriculum content

The curriculum content is arranged in various blocks to address the aims and outcomes of the module. The content of the blocks, and the order in which the blocks and their specific subjects are taught is indicative.

  • Post-national corporations and transnational cultural industries; global markets: globalization of communications and media infrastructures, including: TV & on-demand TV content providers, film (eg Nollywood), music (K-Pop), news, videogames as well as social media (Facebook, Weibo etc). The 'dark web'; the 'Great Firewall'
  • Cultural dimensions of globalization: media globalization and cultural identity; global representations
  • Structures of inequality/ power; representing the 'others' of globalization
  • The military-industrial-media-entertainment-network
  • Transnational communities
  • Media, Social movements and resistance to globalization
  • Global production of media via social media platforms
  • Global celebrities and audiences

Teaching and learning strategy

This module will be taught in a series of three-hour lecture/ seminars to facilitate a flexible delivery of the curriculum. There will also be two screenings in each teaching block. Lectures will provide contextualization and explanation of the concepts introduced, inviting seminar discussions based on the reading assigned for each session. The screenings and seminars will be designed as not separate but blended, interactive sessions, allowing for discussion of content through intermissions during the screening.

Breakdown of Teaching and Learning Hours

Definitive UNISTATS Category Indicative Description Hours
Scheduled learning and teaching Weekly 3 hour lecture/ seminars 66
Scheduled learning and teaching Screenings 23
Guided independent study 222
TOTAL (number of credits x 10) 300
Total (number of credits x 10) 300

Assessment strategy

There are three points of assessment for this module, to test a number of skills and areas of knowledge. The first assessment is diagnostic. It will serve as a feed-forward assessment for the other course work, offering feedback for the students on their critical and academic skills. Second is a 2000-word essay. This exercise will require students to combine their new knowledge with their independent research to select the subject and title of their essay. This essay will draw upon the debates covered in the module. The final piece of assessment is a Case Study which will require students to bring their independent research focus to analyse a particular aspect of media and globalisation. The thematic Case Study is an essay of 2,000 words, to be completed at the end of the module will give a summative assessment of the capacity to integrate and critically evaluate through the applied study.

A)   1000 word book review (20%).

This is designed as a diagnostic assessment due by w8 to check skills

B)    2000 word Essay (40%)

All students will be asked to write essay outlines, on which they will receive written feedback.

c) 2000 word case study (40%)

Mapping of Learning Outcomes to Assessment Strategy (Indicative)

Learning Outcome Assessment Strategy
Demonstrate a critical understanding of theorizations about the role of media in globalization Assessed by the book review and the essay
Demonstrate a detailed knowledge of the relationship between globalization and media, utilizing relevant conceptual and theoretical perspectives and debates in the analysis. Assessed by the essay
Demonstrate critical understanding of the political, social, cultural, and moral relevance of media's roles in processes of globalization Assessed by the essay
To apply theoretical constructs to specific case studies and everyday life contexts Assessed by the case study

Elements of Assessment

Description of Assessment Definitive UNISTATS Categories Percentage
Total (to equal 100%) 100%
CWK Book Review 20
CWK Essay 40
CWK Case Study 40
Total (to equal 100%) 100%

Achieving a pass

It IS NOT a requirement that any major assessment category is passed separately in order to achieve an overall pass for the module

Bibliography core texts

Janet Wasko (ed.) (2008) Cross-Border Cultural Production: Economic Runaway or Globalization? New York: Cambria Press

Nornes, Abe Mark (2007) Cinema Babel: Translating Global Cinema, Minneapolis: University of Minnesota Press

Orgad, Shani (2012) Media Representation and the Global Imagination (PGMC - Polity Global Media and Communication series), Cambridge: Polity

Rigoni, Isabelle, Saitta, Eugenie (eds.)  (2012) Mediating Cultural Diversity in a Globalised Public Space, Basingstoke: Palgrave

Bibliography recommended reading

Acland, Charles (2003) Screen Traffic: Movies, Multiplexes, and Global Culture, Durham, NC: Duke University Press

Allen, Stuart and Einar Thorsen (2009) Citizen Journalism: Global Perspectives. Peter Lang.

Chan, Kenneth (2009) Remade in Hollywood: the global Chinese Presence in transnational cinemas, Hong Kong University Pres

Chopra, Rohit, Gajjala (eds.) (2012) Global Media, Culture, and Identity: Theory, Cases, and Approaches, London: Routledge

Ciecko, Anne Tereska (ed. 2006) Contemporary Asian Cinema: Popular culture in a global Frame, Oxford: Berg

Crothers, Lane (2012) Globalization and American Popular Culture, 3rd edition

Der Derian, James (2005) Virtuous War: Mapping the Military-Industrial-Media- Entertainment Network. Routledge.

Gokulsing, Moti K. and Wimal Dissanayake (eds. 2009) Popular Culture in a globalized India, Routledge

Held, David, Moore, Hanrietta (eds.) (2008) Cultural Politics in a Global Age: Uncertainty, Solidarity, and Innovation, Oxford: Oneworld publications

Huntemann, Nina B., Aslinger, Ben (2013) Gaming Globally: Production, Play, and Place, Basingstoke: Palgrave

Marshall, David P. (2014) Celebrities and Power. University of Minnesota.

Wasko, Janet (ed.) (2008) Cross-Border Cultural Production: Economic Runaway or Globalization? New York: Cambria Press

Marchetti, Gina and Tan Se Kham (2007) Hong Kong Film, Hollywood and the New Global Cinema: No Film is an Island, London: Routledge

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