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Media Industries and Professions

  • Module code: MD5006
  • Year: 2018/9
  • Level: Year 5
  • Credits: 30.00
  • Pre-requisites: Successful completion of Level 4 MCS or equivalent
  • Co-requisites: None

Summary

This module enables students to gain an understanding of the structure of contemporary media industries and the position of media professionals within these. Students will develop an understanding of the distinctive features of media industries and the economic, political, regulatory and cultural factors which shape these. The module starts with an interrogation of key concepts, categories and debates and then moves through into detailed case studies of selected media industries and professional pathways. Students will be able to investigate particular media industries of their choice in their assessment. In addition, students will have the opportunity to enhance their knowledge and understanding of the contemporary media workplace through undertaking a short period of work experience in a media organisation and use this as the basis for some of their assessment. Students will participate in a series of research methodology workshops, shared across all the media options, which will equip them with the skills required to conduct their own independent research assignment.

Aims

  • To analyse the structural organisation, patterns of ownership and regulation of contemporary media industries
  • To develop a critical understanding of a range of theoretical approaches to the study of media industries and professions and culture of media production
  • To identify and critically assess the working practices of media professionals in different      contexts
  • To reflect critically on the nature of creative work within specific media industries.
  • Enable students to confidently build and manage independent research.

Learning outcomes

  • Demonstrate a critical understanding of the historical development and contemporary structure of media industries
  • Assess the value of a range of range of critical approaches related to the study of media industries and cultures of media production
  • Analyse media industries and processes of media production utilising appropriate critical and conceptual tools
  • Utilise skills of research, presentation and evaluation in relation to the organisation and operation of a particular media industry pathway and its corresponding professionals.

Curriculum content

  • Theories  and concepts of cultural production: political economy, market liberalism; marketisation, convergence, globalisation
  • Economic and political contexts of contemporary media production in Britain and its global context
  • Media regulation, ownership and practices
  • The organisation of instrumental audience research
  • Sociologies of media production
  • Theories of creative production 
  • Professional practices and identities within media industries
  • Media Industries and professions
  • Research methods

Teaching and learning strategy

This module is taught through a series of two-hour lecture/workshops that foreground key concepts, approaches and debates. They will familiarise students with a range of academic approaches to the study of media industries generally and equip them with the key concepts they will need for further study. Guided reading of scholarly and industry sources together with directed research tasks will form the basis for discussion. These lectures will also introduce a minimum of two case studies of specific media industries to explore.

Additionally, workshops will be used to support students' search for work experience and provide guidance on the writing of CVs, covering letters and interview techniques.  A workshop format will also be used to prepare students for report writing. Students' learning outside of class time will be supported through use of online learning resources such as formative MCQs and reflective blogs during work experience.

In the second teaching block, there will be focused research sessions to equip students with the  skills and competencies necessary to undertake a short independent research assignment. Students will attend  individual and group tutorials to support their individual research and take part in work in progress seminars where they will present their work to their peers for review and feedback.

Breakdown of Teaching and Learning Hours

Definitive KIS Category Indicative Description Hours
Scheduled learning and teaching Lectures, Seminars and Workshops 66
Guided independent study reading, research, exploration of the field, work experience. 234
Total (number of credits x 10) 300

Assessment strategy

The assessment strategy is designed to enable students to demonstrate their knowledge and understanding of a contemporary media industry pathway. The first assignment requires students to develop a conceptual analysis of organisation, practice and change within a contemporary media pathway, concentrating on scholarly accounts and debates to frame the analysis. This assignment will include a formative presentation, which addresses the main concepts and issues dealt with in the assignment. The second assessment takes the form of a report of a particular media organisation or professional role within a student's chosen pathway. It will require a synthesis of scholarly perspectives with industry accounts, data and observations. Students who elect to complete a short period of work experience in their chosen pathway, will produce a reflective report of their work experience. They will give short presentations on the key findings of their reports in advance of the final submission. Opportunities to practice and prepare the assessments and receive formative comments prior to submission will be tailored to each of the assessment tasks. Understanding of key concepts will be checked through MCQs.

Mapping of Learning Outcomes to Assessment Strategy (Indicative)

Learning Outcome Assessment Strategy
Demonstrate a critical understanding of the historical development and contemporary structure of media industries Assessed formatively through the Formative presentation & summatively through the essay (40% )
Assess the value of a range of critical approaches related to the study of media industries and cultures of media production Assessed formatively through the Formative presentation & summatively through the essay (40% )
Analyse particular media organisations and processes of media production within a chosen pathway utilising appropriate critical and conceptual tools Researched Field Report OR Work Based Reflective Report (60%)
Utilise skills of research, presentation and evaluation in relation to the organisation and operation of a particular media industry pathway and its corresponding professionals Researched Field Report OR Work Based Reflective Report (60%)

Breakdown of Major Categories of Assessment

Assessment Type Assessment Name Assessment Weighting
CWK Essay (1,500 Words) 40
CWK Researched Field Report or Work Based Report (2,500 Words) 60
Total (to equal 100%) 100%

Achieving a pass

It IS NOT a requirement that any major assessment category is passed separately in order to achieve an overall pass for the module

Bibliography core texts

Hesmondhalgh, D. (2012)  The Cultural Industries, London: Sage.

Hesmondhalgh, D. (2011) Creative Labour: Media Work in Three Cultural Industries, London:Routledge.

 

Bibliography recommended reading

Anderton, C., Dubber, A. and James, M. (2012) Understanding the Music Industries, London: Sag

Beck, A. (2003) Cultural Work: Understanding the cultural industries, London: Routledge. Curran, J. (1999) Media Organisations in Society, London: Hodder Arnold.

Du Gay, P. & Pryke, M. (eds) (2002) Cultural Economy, London: Sage.
Hesmondhalgh, D. (ed) (2006) Media Production, Maidenhead: Open University Press.

Longhurst, B. (2007) Popular Music & Society (2nd ed) London: Polity.

Rose, C. (2010) How to Win Campaigns - Communications for Change, 2nd Edition. Taylor and Francis: London

Rutter, P. (2011) The Music Industry Handbook London: Routledge

Siapera, E. Veglis, A. (Eds). (2012) The Handbook of Global Online Journalism. Wiley-Blackwell: London

Smith, R. (2011) Strategic Planning for Public Relations, 2nd Edition. Taylor and Francis: London

Tunstall, J. (ed) (2001) Media Occupations and Professions: A Reader, Oxford: Oxford University Press.

Ursell, G. (2003) ‘Creating Value and valuing creation in contemporary UK television or "dumbing down" the workforce', Journalism Studies, Vol 1. No. 1. Pp 31-46.

Wall, T. (2003) Studying Popular Music Culture London: Arnold.

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