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Professional Practice and Presentation

  • Module code: FP5003
  • Year: 2018/9
  • Level: 5
  • Credits: 30
  • Pre-requisites: None
  • Co-requisites: None

Summary

You will engage directly with professional practice working collaboratively and with a project partner organisation, responding to two 'live' professional briefs. Through this important developmental work process, you will consider the implications of different modes of engagement and presentation on your evolving independent photographic practices. You will develop and produce two new bodies of photographic work in response to the 'live' briefs (set by course team) which forms the core of your portfolio and your end of module presentation. You will then produce and present the folios' selected coursework content as an end of year group exhibition and/or publications as an introduction to professional creative skills development, which will be explored further during level 6. The 'live' briefs will support your working processes, methodologies and development of professional level transferable skills and knowledge that will equip you for professional life. Teaching and learning will be delivered through a series of lectures, seminars, workshops and tutorials. Content will also include support and guidance on preparing a CV, writing supporting statements/letters focussed towards creative industries work, copyright, ethics and legal issues for photographers.

Aims

  • To evidence students' understanding of creative, critical and collaborative work in the context of their particular focus and areas of practice.
  • To enhance students' ability to further refine and develop their photographic work in forms which challenge conventions and demonstrate the continual critical progress and realisation of their work within specific contexts.
  • To develop an evolving professional skillset and increasing knowledge of the creative industries, and to develop effective communication skills and abilities to work successfully both individually and collaboratively.
  • To enable students to identify the potential of photography and related creative industries career opportunities.
  • To support and develop the nascent ability to plan and manage a professional creative life set within a photography context.

Learning outcomes

On successful completion of the module, students will be able to:

  • Produce a portfolio of photography project work in response to two 'live' briefs reflecting their active learning, research and expressing their photographic concerns.
  • Produce professional standard photographic prints and/or photo publications for the final presentation of works.
  • Effectively apply technical digital and/or analogue workflow skills.
  • Engage with and develop research methodologies and creatively resolve their responses to the two 'live' briefs through their photography work.
  • Identify the need and value of different platforms for promotion (specifically within the photography and creative industries contexts).
  • Comprehend and engage with the legal and ethical issues associated with photography and the creative industries; expand their knowledge and insights into professional practice and employment.

Curriculum content

  • Students engage with two live briefs (these will be introduced and set by the course team) broadening their application of photography within a professional photography and creative context. Project work will include a photographic brief set by a professional photographer and supported with folio-in-progress reviews and an introduction to an arts organisation, students being supported to work with primary and secondary research resources to 'activate' project work in response.
  • Seminars, workshops and portfolio reviews enhance and extend students' abilities to further develop, resolve and successfully present final portfolios of photography.
  • Peer review and presentations of students' on-going process and photography.
  • Overview of the current careers and work opportunities in the photography sector and creative industries,. Identifying, analysing and presenting relevant professional skills in line with individual ambition.
  • Different uses and development of specific CVs and applications, eg. for a job, funding, photography practices, postgraduate education and/or to support project proposals.

Teaching and learning strategy

  • Student engagement and learning will occur through seminars and tutorials, and portfolio reviews related to the 'live' briefs and on-going development of photography.
  • Students will keep a workbook of supporting materials (personal development portfolio including critical reflection and research, selection and editing processes, evidence and documentation, work in progress notes and so on), that will reflect on their process and progress, and contextualize their responses to briefs.
  • Learning will be enhanced through module related workshops and research trips to exhibitions/arts organisations, encouraging further critical learning and awareness.
  • There will be a programme of small group and individual tutorials to develop each student's responses, personal critical appreciation and formal presentations. Students will be given developmental formative feedback/feed forward to enable them to achieve the learning outcomes.
  • Teaching & learning will encompass and encourage peer review, continual feedback/feed forward and there will be a series of visiting professional presentations and lectures by photographers (hosted as part of the wider BA Photography programme for all levels) enhancing practice.

The module will make use of the Virtual Learning Environment (VLE) Canvas for communication and dissemination of information between students and staff as well as making online learning materials available to all. Students should check this site on a daily basis for module information, timetables, sign-ups, updates and additional information and teaching materials.

All courses based in the Kingston School of Art offer students free access to the online video tutorial platform Lynda.com. This provides a wide range of subjects to choose from, many with downloadable exercise files, including software tutorials covering photography, graphics, web design, audio and music, CAD and Microsoft Office software, as well as courses on Business and Management skills. Some of these are embedded in the curriculum and offer additional self-paced learning, others may be taken at will by students wishing to broaden their employability skills in other areas.

Breakdown of Teaching and Learning Hours

Definitive UNISTATS Category Indicative Description Hours
Scheduled learning and teaching Lectures/Photographers' talks/ Educational research visits/seminars / folio presentations & reviews/ technical workshops/ tutorials 100
Guided independent study 200
Total (number of credits x 10) 300

Assessment strategy

Students are required to submit two (2) portfolios of photography, critically related and aligned research plus a CV. The workbook of supporting materials (personal development portfolio including critical reflection and research, selection and editing processes, evidence and documentation, work in progress notes and so on) will reflect on process and progress and contextualize the responses to the live briefs. The submission will encompass and reflect on photography within a wider professional context and consider copyright, ethics and legal issues for photographers.

Formative assessment and feedback/feed forward will be continuous through seminars, tutorials and portfolio/project reviews. There will be a first summative (graded) assessment point in December for the first live brief submission to enable the student and the staff team to reflect on progress and to further support student learning and achievement. It will lead to an opportunity to discuss and develop individual strategies towards achieving the best learning outcome for second and final summative assessment (in response to the second live brief) when students present their portfolio of work at the end of the module.

Formative Assessment: Individual weekly feed forward tutorials will also enable reflection on process and practice. Notes will be recorded and consolidated on a feedback form, to be filled in by students during feedback tutorial.

Periodical group and peer review reflecting on individuals' progress and each student's understanding of the use of practical work and research and the creative development of ideas. This will be by a brief verbal presentation and print review made in response to the module demands. There will also be set individual folio-in-progress reviews.

Summative Assessment: A selected portfolio of work consisting of practical work is augmented by a Research Log and CV.

Group work will not be assessed. It is a method through which students learn, the results of which are integrated back in to individual practice. However, the student's reflection on this process may well be included in the work which is submitted for assessment.

Mapping of Learning Outcomes to Assessment Strategy (Indicative)

Learning Outcome Assessment Strategy
1. Produce a portfolio of photography project work in response to two ‘live' briefs reflecting their active learning, research and expressing their photographic concerns. Formative assessment supported with technical skills workshops and presentations, and folio reviews, plus feedback from project work which is assessed at peer reviews, seminar presentations and core tutorials. Formal display of final folios at end of module for consideration of students' application and achievement. Summative assessment and formal feedback takes place at the end of TB2.
2. Produce professional standard photographic prints and/or photo publications for the final presentation of works. Formative assessment supported with technical skills workshops and presentations, and folio reviews, plus feedback from project work which is assessed at peer reviews, seminar presentations and core tutorials. Formal display of final folios at end of module for consideration of students' application and achievement. Summative assessment and formal feedback takes place at the end of TB2.
3. Effectively apply technical digital and/or analogue workflow skills. Formative assessment supported with technical skills workshops and presentations, and folio reviews, plus feedback from project work which is assessed at peer reviews, seminar presentations and core tutorials. Formal display of final folios at end of module for consideration of students' application and achievement. Summative assessment and formal feedback takes place at the end of TB2.
4. Engage with and develop research methodologies and creatively resolve their responses to the two ‘live' briefs through their photography work. Formative assessment through workshops and presentations, and feedback from project work which is assessed at group reviews, seminar presentations and core tutorials. Summative assessment and formal feedback takes place at the end of TB2.
5. Identify the need and value of different platforms for promotion (specifically within the photography and creative industries contexts). Formative assessment through presentations, and feedback, seminar presentations. Summative assessment and formal feedback takes place at the end of TB2.
6. Comprehend and engage with the legal and ethical issues associated with photography and the creative industries; expanding their knowledge and insights into the professional world of work. Formative assessment through presentations, and feedback, seminar presentations. Summative assessment and formal feedback takes place at the end of TB2.

Elements of Assessment

Description of Assessment Definitive UNISTATS Categories Percentage
Portfolio Coursework 80%
Research log including a CV Coursework 20%
Total (to equal 100%) 100%

Achieving a pass

It is not a requirement that any element of assessment is passed separately in order to achieve an overall pass for the module.

Bibliography core texts

Azoulay, A (2012) The Civil Contract of Photography, Cambridge, MA: MIT Press

Badger, G. (2003) Collecting Photography, London: Mitchell Beazley

Badger, G. (2007) The Genius of Photography: how photography has changed our lives. London: Quadrille

Bate, D. (2015) Art Photography. London: Tate Publishing

Bright, S. (2011) Art Photography Now Rev. and expanded ed, London. Thames and Hudson

Campany, D. (2007) Art and Photography, London: Phaidon

Cotton, C. (2013) Media and Mediums: Photography's place in culture Keynote 1: Photomedia Conference, Helsinki, 28 March 2012, Photographies, 2013, Vol.6(1), p.29

Demos, T. J. (2006) Vitamin Ph: New Perspectives in Photography, London: Phaidon

Edwards, E. (2015) Photographs, museums, collections : between art and information ed. ; Morton, Christopher A. London : Bloomsbury Academic

Edwards, E. (2004) Photographs objects histories: on the materiality of images ed.: Hart, J. London: Routledge

Jaeger, A. (2007) Image Makers, Image Takers: The Essential Guide to Photography by Those in the Know, London: Thames and Hudson

McGee, P. (2006) How to Write a CV That Works, Oxford How to Books

Noble, L. (2004) The Art of Collecting Photography. Crans-près-Céligny ; Worthing : AVA

Penhall, M., & Pinder, K. (2016) Stories from the Camera: Reflections on the Photograph. New Mexico: University of New Mexico Press

Stallabrass, J. (2013) Documentary. London: Whitechapel Art Gallery; Cambriddge, Mass: MIT press

Thomas, G. & Ibbotson, J. (2003) Beyond the Lens, The Association of Photographers. London

Tracy, J.; Gibson, S. (2011) The Freelance Photographers Market Handbook, London: BFP Books

Whitmore T. (2009) How to Write an Impressive CV and Cover Letter, Oxford How to Books

Vitali, J. (2004) The Fine Artist's Guide to Marketing and Self-Promotion. New York: Allworth Press

Volk, L. and Currier, D. (2010) No Plastic Sleeves. The complete portfolio guide for photographers and designers. London: Focal Press

Bibliography recommended reading

a-n Practical Guides for Artists available on-line.

Artquest 'How To' resources available online

Autograph-ABP

BBC info on copyright

Creative Commons info on licensing for photographers

Editorial Photographers' UK info on infringement of copyright and other resources, advice 

Future Rising creative industries advice and CV advice

HM gov info on intellectual property

Independent Press Standards Association ethics/code of conduct

Iniva

Photocrowd competitions resource

Pixel Rights on image protection

The Association of Photographers' information on copyright plus downloadable resources

ZoneZero on ethics of recycling/reclaiming/ consent and the right to ownership of own image

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