Kingston-REVA Joint Research Project: Indian MSMEs' responses to the Covid-19 pandemic crisis

About the Kingston-REVA Project

This is a joint project between Kingston University, London (UK) and REVA University, Bengaluru (India), which is funded by HEFCE Global Challenges Research Fund (GCRF) 2019-20 allocation for Kingston University.

The project investigates the multi-disciplinary challenges facing Indian Micro, Small and Medium Enterprise (MSME) businesses focusing generally on business strategy in an economic downturn and particularly on coping mechanisms and innovative behaviour in the light of the economic crisis due to the Covid-19 pandemic.

The project aims to build capacity through the cooperation of Kingston and REVA universities and with business managers, entrepreneurs and policy makers in India.

The approach used in the project is for generating pathways to impact focusing on three user groups: entrepreneurs, membership associates for businesses and policy makers.

Key highlights

The key highlights of the project are summarised in the box below:

  • The project is an international collaboration between Kingston University in the UK and REVA University in India, extending to a wider network of universities in the Bengaluru region of India for capacity building and knowledge exchange.
  • Both MSMEs and policy makers will benefit from the project's research excellence, collaboration, engagement with wider stakeholders, outputs and impact.
  • The project will target producing high quality research outputs through a constructive collaboration between well-established senior researchers, mid-career researchers and early career researchers at both Kingston University and in REVA University.
  • The project will also involve external experts from other universities and institutions; industry practitioners and experts from business and industry associations; small business owners, managers and entrepreneurs; and, relevant policy stakeholders.
  • The outcomes and outputs from the project will be disseminated through a project report, workshops, international and national conference presentations, academic publications, policy briefs and a practical toolkit for businesses, which will be embedded in the project website. The project website will also provide details about the project and make available summary findings at different stages of the project along with project outputs.

More about the Kingston-REVA Project

Background and context

Although the high level of performance of the Indian economy is commonly emphasised, there have been indications that economic growth (which in recent years has been approximately 7%) is faltering. There are implications particularly for small businesses operating in the manufacturing sector.

Consequently, managers of manufacturing businesses in India and other developing and emerging countries face a new challenge - how to satisfactorily respond to an economic downturn. This has been further exacerbated by the economic and social effects of the crisis emanating from the COVID-19 pandemic and government lockdowns that followed across the world in the first quarter of 2020, including India.

The severity of the effects of the pandemic for the global economy is projected to be worse than that of the global financial crisis of 2008-09 to the extent that the pandemic is being dubbed to be a new economic crisis. These have severe implications for small businesses in India and world over. Not surprisingly, their lack of experience in dealing with a downturn let alone a crisis is causing concern in the business community.

Against this backdrop, the project aims to examine and study the experiences of small businesses in India as the effects of the current crisis from the Covid-19 pandemic unfolds.

The primary benefits from the research for small businesses will result from our analysis and recommendations with regards to strategic management adapted by firms of different sizes.

Aims of the project

This project is concerned with the adaptability and resilience of businesses (particularly MSMEs) in how business managers respond to a deterioration of their market conditions due to external shocks. This is particularly pertinent in a context where managers are more used to managing growth.

Given the background and context above, this project aims to:

  1. investigate strategies operating in sectors where market conditions have been deteriorating;
  2. identify any differences in the responses of firms of different sizes and sectors;
  3. make recommendations to the business community concerning the effectiveness of their strategic responses;
  4. identify policy pointers for India's policy makers to support businesses that are actively pursuing a model of adaptation to these new conditions.

Project design and timeline

Conceptually, the project will draw on research undertaken on responses of small businesses to major external shocks.

The project will seek to identify the strategies emphasising the resilience of some smaller companies to major external shocks, which in other cases may emphasise their vulnerability, in comparison with their larger counterparts. In doing so, the project will involve wider stakeholders as part of the research design and is therefore designed to take place in two phases:

Phase 1

In the first phase (February to July 2020), the project will set up a unified conceptual framework by combining:

  • (i) key findings from case-studies of individual small business experiences developed on the basis of one-to-one interviews with small business owners, entrepreneurs or managers
  • (ii) discussions with business and industry associations, policy makers and external experts through a stakeholders' consultation workshop
  • (iii) a comprehensive and elaborate critical review of existing literature exploring both theoretical and empirical aspects of small business behaviour.

Phase 2

In the second phase (August 2020 to April 2021), the project will design an effective survey instrument using the conceptual framework developed in the first phase and undertake a large sample survey of approximately 600 MSME firms divided between Bengaluru and a Northern region in India which is to be selected.

The analyses from this survey will be used to develop a practical toolkit for businesses and to draw policy recommendations to support MSMEs during and after external shocks like the current COVID-19 crisis.

This phase will also do a follow-up interview of the case-study companies from the first phase, six-to-eight months after the original interview to obtain feedback on the value of the toolkit and research results.

Information will be sought concerning any behavioural change linked to the project inputs.


Project team

The current project team comprises academics at Kingston University, REVA University and external experts affiliated to other Indian institutions, including the Indian Institute of Science and the Indian Institute of Management in Bengaluru.

The project team is expected to grow as one of the primary objectives of the project is to build capacity and international collaboration for knowledge transfer. Full details of members will be made available on this website in the second phase of the study.

The project team acknowledges the contribution of the late Professor David Smallbone (Associate Director of the Small Business Research Centre, Faculty of Business and Social Sciences, Kingston University) in the original formulation of this project, which has been adapted to examine the effects of the current crisis from the Covid-19 pandemic on small businesses in India and their responses in the revised formulation of the project. The project team pays tribute to Professor Smallbone, without whose vision, guidance and direction this project would not have taken its current shape

Contact us

For queries about the Kingston-REVA Joint Research Project, please contact:

Principal investigator and project lead

Dr Homagni Choudhury
Associate Professor and Head of Economics
Kingston University


Professor Mathew J. Manimala
Emeritus Professor
REVA University

Professor S K Prasad
Professor of Management
REVA University