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Publishing MA: Who teaches this course

Experienced industry professionals and inspirational teachers

"All the teachers on the course are very knowledgeable. They've worked in the industry themselves and so they know what they're talking about. I've also enjoyed the masterclasses – we've had a lot of outside professionals come in and teach us about their careers and how they got started in publishing and where publishing's going in the future."
Lisa Winn, Publishing MA student 2010/11

You will learn from a mixture of permanent teaching staff, masterclass speakers and guest lecturers, all of whom work in the industry.

Your Kingston University lecturers have worked in publishing for over two decades. They are also experienced industry trainers and qualified higher education teachers.

Staff teaching on this course

Alison Baverstock, Associate Professor

Dr Alison Baverstock is an associate professor in publishing. She researches and writes about publishing, how to get published, and marketing within the book trade. Her text How to Market Books, is in its fifth edition, and is often referred to as the 'bible' of book marketing. It is used as the basis of publishing education worldwide.

A regular commentator in the press on book-related issues, Alison has written for The Bookseller, Mslexia and has a regular column in Writer's Forum. She is also a contributor to The Writers' and Artists' Yearbook.

Alison speaks regularly at conferences for writers and publishers and at many literary festivals. She has run seminars for The Society of Authors on how to best work with agents and publishers, and trained generations of publishers to promote books and writing. In 2007 she received the prestigious Pandora Award, presented annually to a woman who has made a valuable contribution to the publishing industry. She also won an award for her work with Reading Force a shared reading project based in the services community to promote more effective communication through families reading together.

Alison is module leader for Marketing and Communications in Publishing(Level 6), Do: Work Placements, Networking and Career Planning, Share: Strategic Marketing and Sales (Level 7), Publishing Dissertation (Level 7).

Dan Newman

Emma Tait, Lecturer

Emma Tait is a freelance editor and project manager with a wealth of experience commissioning commercial non-fiction having spent 20 years working in house in major UK publishing houses. During 2017 two titles Emma worked on were Sunday Times number-one bestsellers: Mad Girl by Bryony Gordon and Brand New Me by Charlotte Crosby. A former publisher at Headline (Hachette), she has also worked at Boxtree and Channel 4 Books (Pan Macmillan), Pavillion Books and BBC Books.

Emma is module leader on How Publishing Works (Level 4), Practical Publishing (Level 5), Create: The Business of Publishing (Level 7). Make: Content Development and Production (Level 7) and Practical Publishing Project (Level 7). Emma is the course leader for MA Publishing.

Guest lecturers and masterclass speakers

You will have the opportunity to learn from a range of guest lecturers and masterclass speakers throughout the course. Recent contributors include:

  • Peter Ashman, Publishing Director, British Medical Journal Group
  • John Blake, Managing Director, John Blake Publishing
  • Aimie Bush, Production, Random House 
  • Jill Coleman, Group Managing Director, Little Tiger Press
  • Andrew Crofts, author of Ghostwriting and The Freelance Writer's Handbook
  • Philip Downer, Front of Store and former CEO of Borders
  • Ruani de Silva, Publicity Manager, Zed Books
  • Richard Duguid, Editorial Manager, Penguin Press 
  • Kjell Eldor, Publishing Manager, Blackwell's
  • Liz Gooster, Editor-at-large, Kogan Page
  • Clare Hodder, Rights Director, Palgrave Macmillan
  • Patrick Keogh, Guardian Masterclasses
  • Ziyad Marar, Global Publishing Director, Sage Publications
  • Elaine McQuade, Marketing and Publicity Director, Oxford University Press Children's Books
  • Tony Mulliken, Chairman, Midas PR
  • Wendy Perriam, author of Broken Places and Tread Softly
  • Jon Reed, Editor-in-Chief, Publishing Talk
  • Nick Robinson, Sales Director, Vintage Books 
  • Rebecca Smart, CEO, Osprey Group
  • Diane Spivey, Rights Director, Little, Brown
  • John B Thompson, Professor Sociology, University of Cambridge and author of Merchants of Culture: The Publishing Business in the Twenty-First Century
  • Natasha Waterson, Digital Media Producer, Royal Botanic Gardens, Kew
  • Kate Wilson, Managing Director, Nosy Crow

Find out more about our masterclasses and our industry links.

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Admissions team

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This course is taught at Penrhyn Road

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Contact us

Admissions team

*5p per minute from a BT landline. Call charges from other providers may vary.


This course is taught at Penrhyn Road

View Penrhyn Road on our Google Maps
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