Mr Alessandro Grillo

Research project: Digitalisation of Social Capital and Political participation: the moderating role of numbers and Intensity of social media used.

Abstract

The research investigates the impact of the number of Social Network sites (SNSs) employed and their intensity of use on cooperative, sharing and mobilising behaviours of people in the context of political participation through the influence of their cognitive dimension. The broad setting is the growth of "mediatisation" and "digitalisation" of social interactions in recent years, in the UK. The research is multidisciplinary in nature and the main fields involved are Political Marketing, Marketing, Sociology, Politics and Communication studies. The final aim is to explore and exemplify how different social media may impact political consumers behaviour in terms of Political Participation. 

  • Research degree: PhD
  • Title of project: Digitalisation of Social Capital and Political participation: the moderating role of numbers and Intensity of social media used.
  • Research supervisor: Professor Francesca Dall'Olmo Riley

Biography

Currently a PhD student in Political Marketing, I have been teaching for the last 4 years in UK Business and Marketing. In the past I worked as a Marketing & Sales Manger for a packaging manufacturer, as Fundraiser for a Charity and as Start-up Consultant in an accounting company. I got a bachelor degree in Business Administration and a Master degree in Business Management with distinction and summa cum laude. Before commencing my doctoral studies I obtained a MRes in Business Management with distinction and I was awarded the "Course Director's Prize" for the best all-round performance on a course. 

Areas of research interest

  • Political Marketing
  • Marketing
  • Social Media
  • Social Capital
  • Modelling

Qualifications

  • MRes (Master of Research) in Business, Kingston University
  • Master's degree in Business Management, Management Studies Group, University of Catania
  • Bachelor's degree in Business Administration, Management Studies Group, University of Catania