Skip to main content
This study has an overarching aim of exploring the reasons for food waste among Saudi consumers from a practice-theoretical perspective. This will be achieved by using grounded theory approach and depth interviews. As some institutions in Saudi Arabia have reported attempts to cooperate with other agencies, such as WRAP (The Waste and Resources Action Programme in the UK) to use their tools and strategies to reduce food waste (Ismail, 2017), a study that investigates food waste might help in understanding the transferability of those tools and strategies and how they can be applied within the Saudi context. Additionally, a study that focuses on the context surrounding food waste and the related practices can form a basis for designing social marketing initiatives that mobilise change at the population rather than the individual level.
I am a lecturer at Alimam University but currently I am on a study leave in the UK. I taught several courses before being asked to serve as the Vice Dean Assistance and then the Vice Dean of Economic and Administrative Sciences College at Alimam Mohammad Bin Saud Islamic University (Riyadh, Saudi Arabia).
The courses that I taught before joining Kingston are: Marketing and Strategic management (at Alimam University); Vocational Guidance and Excellence, Management Principles, and Secretary skills training courses (at the Vocational Training Corporation, Saudi Arabia); and Secretary skills (at Alkhaleej Training Corporation, Saudi Arabia).
I also was involved on the Neighborhood School Project (Conscious Shopping) for Tatweer Company for Educational Services (Saudi Arabia) and in establishing a curriculum for Vocational Guidance and Excellence Course at the Technical and Vocational Training Corporation (Saudi Arabia).