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Mr Andy Tam

Research project: Neo+Post Pop Art as Capitalist mode of production or artistic creativity in the Era of the Global Contemporary and the Global Economics


This initiative and tentative practice-based research focuses on the theoretical grounds of Pop art to Neo+Post Pop art and employs art practice by experimenting new art forms regarding political/ social/ economic/ technological/ cultural contexts. The research attempts to question whether Neo+Post Pop Art as Capitalist mode of production or artistic creativity. Pop Art also received gigantic artistic and economic success during 60s and was demonstrated as influences and social documentations from consumerism, mass media, and popular culture material. This includes a feature of iconic imagination and subliminal effect by colorful consumer commodities and behavior-driven advertisements. This postulates a controversial discourse against art heavily as commercial activity more than artistic creation.

The research also especially explores the historical background and fundamental nature of pop art in relation to the eco-social development of society. As Richard Hamilton claimed (1957) Pop Art is "popular, ephemeral, disposable, cheap, mass produced, young, spiritual, sexy, full of tricks, enchanting… and which brings a lot of money". For some instances, Art is not only motives of pleasure and expression, but also immerses a critical perspective from social criticism, social awareness, and social reforms. Besides, the movement of Pop art has been widely adopted and explained as social and artistic phenomenon such as drawing inspiration from Pop and commercial culture. Because of globalization, it formulates a new concept of Global Contemporary and Global Economics, and eventually makes the rise of New Art World (Weibel, 2017). Art today is representations of the contemporary consumer society, and shows a sense of existence as consumption procedure, such as World Cities of Consumerism. As claimed by Barbara Kruger's art work "I shop therefore I am" (1987) from a psychological behavior "I see therefore I am" to a philosophical state, she reveals the very nature of instinct: art as consuming behavior rather than retinal pleasure.

This research also involves an archival study from Pop Art to Neo+Post Art. For examples, visual analysis, content and contextual analysis (contents/ forms/ colors/ medium/ social & cultural construct) will be carried out to study the artist works from Andy Warhol, Richard Hamilton, David Hockney, Jeff Koon, Damien Hirst, Takashi Murakami, Yayoi Kusama, and Wang Guagyi etc. Especially Neo+Post Pop Art initiates social and cultural discussions via academic study of advertising and psychology, iconography, hermeneutics, philosophy, capitalism etc. The birth of "Neo+Post Pop Art" has rapidly grown and proved as cultural phenomenon in association with the globalization and socio-changes. All of these contribute art practice to examine the new iconography and visual literacy from Pop to Neo+Post Pop art era, for examples Entertainments (Celebrity), Mass Consumption (Foodscape), Mass Media of Communication (TV, Film, magazine, social media etc.), and Environment & the nature. A series of experimental and exploratory workshops and artistic experiments will provide sufficient grounds to re-discover a new dimension and artistic creativity for Neo+Post Pop art in relating to the Global Contemporary and the Global Economics. This practice-based research aims to generate culturally novel apprehensions that are not just novel to the creator or individual observers of an artefact; and it is this that distinguishes the researcher from the practitioner (Scrivener, 2002). Thus, the creative outcomes will includes fieldwork documentation using photos, notes, books, and video recording. The exploratory projects and reflective art practice will be implemented, finally a mediated exhibition (paintings with multi-media projections) will also take place as a discursive possibility, as speculation, as proposition- as act of finding and exploration of the research study (Throp, 2016).

  • Research degree: Practice-based PhD
  • Title of project: Neo+Post Pop Art as Capitalist mode of production or artistic creativity in the Era of the Global Contemporary and the Global Economics
  • Research supervisor: Mr Volker Eichelmann
  • Other research supervisor: Ms Amanda Ure


I (Shenzhen, Zhuhai, Hong Kong Art critic and cultural industry researcher) graduated at the University of the Arts London, Wimbledon College of Art. I also participate in the projects of Affordable Art Fair Hong Kong (2018), Silk Road International Art Festival (2017), The 3rd Kunming Art Biennale (2016), Shenzhen Biennale of Contemporary Art (2015), Bi-City Biennale of Urbanism/ Architecture (Shenzhen and Hong Kong (2012 & 2015)), Kwangju Art Biennial (2005), Guangzhou Art Triennial (2005), MAAP Media Art Festival (2004), Ho Chi Minh Fine Arts Museum (2000), Taiwan IT Park Gallery (2000), Taiwan Huashan Arts District (2000), Hong Kong Biennale of Art (1996 & 1998) etc. I also performed at Malaysia National Visual Arts Gallery (2000) etc, and my art writings were released in MIT-LEA Press, 2nd APAEC (Asia-Pacific Art Education Conference), 2nd Guangzhou triennial, Korean National Commission for UNESCO etc. Now I am assistant professor in Hong Kong Baptist University- Beijing Normal University, United International College (UIC), Zhuhai China.

Areas of research interest

  • Asian Contemporary Art
  • New Media Art
  • Installation and Performing Arts
  • Architecture and Urban Planning
  • Art and Design Education
  • Neo+Post Pop Art


  • MEd in Art Education, The Open University of HK
  • MA in Theatre Design and Scenography, Wimbledon College of Art, University of the Arts London
  • Associate Member (ARPS), The Royal Photographic Society, UK

Funding or awards received

  • Hong Kong Baptist University- Beijing Normal University, United International College (UIC) Continuing Education Fund


-Tam, T K. (2016) "Southeast Asian Contemporary Art", The 3rd Kunming Art Biennale, 94-107, China: Yunnan Art Museum.

Conference papers

-Tam, T K. (2015) "In Between Institution and Market- the role of media art and infrastructure in the era of post-regional integration", An International Conference Exploring Creative Research and Practice in Museum Making, K11 Art Foundation, UKT1 and the University of Leicester

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