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Employing franchise mode of operation has become one of the key elements of internationalisation for service and retail companies. Due to the increased market saturation and high competition in the U.S., Canada, Japan and Western Europe franchisors started to look for growth opportunities in foreign markets, especially in emerging economies. As the result, the competition has increased significantly after the entrance of multinational companies in developing countries. Thus, this research examines the effect of foreign business competition faced by the domestic fast food companies in emerging markets and evaluate what benefits and challenges local businesses are facing from the establishment of foreign companies in their markets.
I am a full-time doctoral student in the Small Business Research Centre of the Business School at Kingston University. My research interests are international business strategy, emerging markets and small business. I hold a BSc in Business and Social Sciences from Georgian Technical University, MSc in International Business from the Ulster University London and MRes in Business Research from the Kingston University London. I am keen on doing research and I really enjoy working towards my PhD.