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This study deals with constructs of brand love and customer perceived value. Although considerable amounts of research have been devoted to the brand love construct the literature remain silent on how the customer perceived value, which is fundamental for marketing relates to the brand love domain. The aim of this study is to empirically examine brand love and customer perceived value based on theoretical underpinnings of axiology.
I am a full time PhD researcher and a Graduate Teaching Assistant at the Department of Strategy, Marketing and Innovation at Kingston Business School. Prior to my doctoral studies I have obtained a Master's Degree in Business Research from Kingston and Marketing from Nottingham Business Schools respectively. Prior to this I have completed Business and Marketing qualifications in the UK, Finland and Russia. I also have public and private sectors experience working in variety of international roles. I have been accredited by the UK Higher Education Academy and hold an Associate Fellow qualification.