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Miss Anna Ivanova

Research project: Investigation of Relationship Between Brand Love and Customer Perceived Value

Abstract

This study deals with constructs of brand love and customer perceived value.  Although considerable amounts of research have been devoted to the brand love construct the literature remain silent on how the customer perceived value, which is fundamental for marketing relates to the brand love domain. The aim of this study is to empirically examine brand love and customer perceived value based on theoretical underpinnings of axiology.

Biography

I am a full time PhD researcher and a Graduate Teaching Assistant at the Department of Strategy, Marketing and Innovation at Kingston Business School. Prior to my doctoral studies I have obtained a Master's Degree in Business Research from Kingston and Marketing from Nottingham Business Schools respectively. Prior to this I have completed Business and Marketing qualifications in the UK, Finland and Russia. I also have public and private sectors experience working in variety of international roles. I have been accredited by the UK Higher Education Academy and hold an Associate Fellow qualification.

Areas of research interest

  • Strategic marketing
  • International marketing
  • Consumer behaviour
  • Branding
  • Customer-perceived value
  • Market research
  • Entrepreneurial marketing

Qualifications

  • Associate Fellowship, Higher Education Academy
  • MRs in Business and Management, Kingston Business School
  • Diploma in Mixed Methods Research, Oxford Univeristy
  • MSc in Marketing, Nottingham Business School
  • Visiting student, Aalto University School of Business
  • PGDM in Business Management, Association of Business Executives
  • PGDM in Marketing, St. Petersburg State University of Economics
  • BSc Theory and Methods of Teaching Foreign Languages and Cultures State Pedagogical University of Russia

Funding or awards received

  • GTA Funding
  • Postgraduate Masters Scholarship
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