Mrs Celine Stiris

Research project: The impact of the moderating effect of gift giving anxiety on the value dimensions conferred by the experience of gift customisation.

Abstract

The overall aim of this research is to investigate the ambivalence between the positive and negative aspects of customisation in the specific context of gift giving. The propensity of the consumers to engage in a customisation task despite the challenges associated with the process will be examined. As such, the objective of this research is to deepen the understanding of the reasons why consumers take the trouble of creating products for recipients rather than purchasing standard gifts. 

  • Research degree: PhD
  • Title of project: The impact of the moderating effect of gift giving anxiety on the value dimensions conferred by the experience of gift customisation.
  • Research supervisor: Professor Francesca Dall'Olmo Riley

Biography

Following an extensive career as brand manager in global luxury and cosmetic groups (Hermès, LVMH, Richemont Group), I entered the academia in 2016. 

Areas of research interest

  • Consumer psychology
  • Brand Management
  • Product Customisation
  • Multiculturism and Acculturation
  • Luxury Marketing

Qualifications

  • Master in Research (Kingston UK)
  • Master in European Business (ESCP Business School Oxford/Madrid)
  • Master in Law (Sorbonne University -Paris)