Mr Juan Lee Soon

Research project: CSR logics of owner-managers in SMEs: The Case of Malaysia


Using qualitative approach to explore the dominant logic(s) in a developing country that underpins the owner-managers' conceptualization and implementation of CSR strategies in sector-specific SMEs.

  • Research degree: PhD
  • Title of project: CSR logics of owner-managers in SMEs: The Case of Malaysia


I obtained both BSc (Hons) Accounting for Management and MSc Accounting and Finance from Aston Business School Birmingham prior joining research degree programme at Kingston Business School London. I am currently a full-time PhD candidate with some working experiences in small and medium-sized firms. I am also an experienced researcher in conducting qualitative fieldwork. 

Areas of research interest

  • Corporate Social Responsibility (CSR)
  • Business Sustainability
  • Institutional logic
  • Small and Medium-Sized Enterprises (SMEs)
  • Entrepreneurship


  • MRes Business and Management, Kingston University
  • MSc Accounting and Finance, Aston University
  • BSc (Hons) Accounting for Management, Aston University

Conference papers

  • Soon, Juan Lee, Blackburn, Robert, De Clercq, Dirk and Iskandarova, Marfuga (2018) CSR logics of SMEs: The case of F&B service and construction sectors in Malaysia. In: ISBE 2018: Research, policy and practice: Collaboration in a disparate world; 6-8 Nov 2018, Birmingham, United Kingdom.