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Nowadays, technology is integrated in every aspect in people's life which is difficult to ignore. There is considerable influence on consumer's behaviour where consumers could be persuaded by other opinions or experiences such as social media influencers, cultural or religious influences, or brands advertisements.The persuasion knowledge model is selected to be applied on SMIs followers and investigate about the influence of SMIs on their followers behaviour.
The aim of this research is to study and investigate the influence of social media influencers (SMIs) on consumer behaviour in the Kingdom of Bahrain. This research objectives are as follows:
I am a student in the Department of Strategy, Marketing and Innovation. My research is about the influence of social media influencers on consumer behaviour in the Kingdom of Bahrain. I gained my MBA from the University of Glamorgan and my research was about the E-Commerce in Bahrain. I hold a BSc in Business Administration with a concentration of Marketing and Management Information Systems.