Ms Noor Jamsheer

Research project: The influence of social media influencers on consumer behaviour in the Kingdom of Bahrain.

Abstract

Nowadays, technology is integrated in every aspect in people's life which is difficult to ignore. There is considerable influence on consumer's behaviour where consumers could be persuaded by other opinions or experiences such as social media influencers, cultural or religious influences, or brands advertisements.The persuasion knowledge model is selected to be applied on SMIs followers and investigate about the influence of SMIs on their followers behaviour.  

The aim of this research is to study and investigate the influence of social media influencers (SMIs) on consumer behaviour in the Kingdom of Bahrain. This research objectives are as follows:

  • Study the effectiveness of SMI marketing on consumers influence about a brand in Bahrain
  • Study the perception of the Bahraini customer's behaviour about the emerging of SMIs marketing 
  • Study the impact of culture and religion on the SMIs marketing in Bahrain
  • Research degree: PhD
  • Title of project: The influence of social media influencers on consumer behaviour in the Kingdom of Bahrain.
  • Research supervisor: Dr Shalini Ramlall
  • Other research supervisor: Professor Chris Hand

Biography

I am a student in the Department of Strategy, Marketing and Innovation. My research is about the influence of social media influencers on consumer behaviour in the Kingdom of Bahrain. I gained my MBA from the University of Glamorgan and my research was about the E-Commerce in Bahrain. I hold a BSc in Business Administration with a concentration of Marketing and Management Information Systems.  

Areas of research interest

  • Social Media Influencers
  • Digital Marketing
  • Digital Social Media

Qualifications

  • Master of Business and Management (MBA), University of Glamorgan
  • Bachelors of Science in Business Administration with a concentration in Marketing and Management Information Systems, American University of Sharjah