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Art Direction/Design Marketing/Curation for Digital - an Introduction to the Creative Industries

Date Attendance Time Course fee Location Action
05/08/19 – 09/08/19 5 days: Monday to Friday 10.30 – 16.00 £350 Kingston School of Art at Knights Park Book now

Course information

Why do this course?

An exciting introduction course to the Creative Industries. Learn about Art Direction/Design Marketing/Curation for Digital whilst experimenting with digital tools. A course for those with a strong interest in advertising, digital design, VR and digital curation.

Course description

This course provides an introduction to creative industries for all ages over 16, and in particular to students who are thinking of making an application for a university place, and who have a strong interest in advertising, digital design, VR and digital curation. However, others who just want a stimulating and challenging course in an art school environment are also welcome.

Course structure

Students will work on a  different aspect of the discipline each day, but each activity will be linked by a continuous theme individual to each student. A typical week might be:

Monday: Problem solving, ideation and the visual concept

The students will be allocated a product, event or service to advertise and market. What kind of campaign could you create that would be appropriate for the chosen audience? How can you quickly prototype a concept? How do you visualise your idea in a simple but effective way? You will be introduced to tools that help you come up with ideas and communicate them effectively.

Tuesday: Content creation for social

A short lecture will be given on the changing landscape of marketing and advertising. Each student will then be asked to experiment with various forms of media (graphics, short form videos, memes, quizzes) to tell their own stories.

Wednesday: VR

Students will be asked to expand their ideas around concepts, storytelling and ideation by taking them into VR. There will be introductions to 360, TiltBrush, Blocks, Marvellous Designer and other tools that allow the student to create in virtual environments. A virtual exhibition will be held at the end of the day.

Thursday: Research and investigation

Students will be asked to broaden their knowledge of their object through desk research and discussion. The students will be helped throughout the day and directed to relevant resources in response to their progress. At the end of the day they will be asked to present the 10 most interesting new facts they have learned during the course of the day. A short lecture will follow on the importance of research. Finally, the brief for Friday's project will be given out.

Friday: One-day project

Students will be asked to incorporate all skills learned during the week's activities into this one-day group project centred on their objects. They will use the research from the previous day in reaching creative solutions. Two tutors will be on hand to teach intensively with a presentation taking place at the end of the day.

Students will leave the course having learned how to visually concept their ideas across a range of digital platforms.

Course tutors

Russell Miller

Book onto this course

Booking information

Dates for open courses currently available will be listed in the table at the top of this page with a "Book now" link that will direct you to our payment website. If no dates are shown and you would like to register your interest for future dates for this course please contact us.

View the terms and conditions for booking a short course.

Fees

The standard course fee is indicated at the top of this page. If a course has any discounted fees available (eg for early-bird booking, alumni or students) these will be clearly outlined on the booking website.

As an educational institution fees for our open short courses do not attract VAT.

Directions

Directions to Kingston School of Art at Knights Park, Grange Road, Kingston upon Thames, Surrey KT1 2QJ:

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Contact us

Short courses team
Kingston School of Art

Tel: +44 (0)20 8417 4066
Contact us

Contact us

Short courses team
Kingston School of Art

Tel: +44 (0)20 8417 4066
Contact us

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