I currently lead the Department of Strategy, Marketing and Innovation. I also lead the Responsible Management and Business Ethics education within the Faculty.
My research interests include the general area of strategy and international business, currently focusing on business ethics and sustainability. I am working on projects on human rights and the multinational enterprise; the mining and oil industry impact on communities in Brazil, Nigeria, Ghana; developing sustainability reporting framework for mining companies in Russia; impact of ethics and stress on decision making; and purchasing behaviour and ethics.
I joined Kingston University in 1997 and my background is in financial management. I hold a PhD (International Business) from Royal Holloway, University of London, and have international professional experience in business education and management in Lebanon, Russia, Egypt, France and the UK.
I am a strong advocate of making a difference in people's lives through business education.
School Head of Department
Filippaios, Fragkiskos, Annan-Diab, Fatima, Hermidas, Amir and Theodoraki, Charikleia (2019) Political governance, civil liberties and human capital : evaluating their effect on foreign direct investment in emerging and developing economies. Journal of International Business Studies, 50(7), pp. 1103-1129. ISSN (print) 0047-2506
Jensen, Barbara and Annan-Diab, Fatima (2018) Exploring perceptions of customer value : the role of corporate social responsibility initiatives in the European telecommunications industry. European Business Review, 30(3), pp. 246-271. ISSN (print) 0955-534X
Annan-Diab, Fatima and Filippaios, Fragkiskos (2017) Multinational firms' motivations and foreign direct investment decisions : an analysis of the software & IT and financial services sectors in the Irish context. Thunderbird International Business Review, 59(6), pp. 739-755. ISSN (print) 1096-4762
Annan-Diab, Fatima and Molinari, Carolina (2017) Interdisciplinarity : practical approach to advancing education for sustainability and for the Sustainable Development Goals. The International Journal of Management Education, 15(2b), pp. 73-83. ISSN (print) 1472-8117
Annan-Diab, Fatima, Filippaios, Fragkiskos and Hermidas, Amir (2017) Civil and political liberties and FDI : an evaluation of emerging and developing economies. In: Ibeh, Kevin , Tolentino, Paz Estella , Janne, Odibe and Xiaming, Liu, (eds.) Growth frontiers in international business. London, U.K. : Palgrave Macmillan. pp. 237-256. (Academy of International Business) ISBN 9783319488509
Annan-Diab, Fatima and Jensen, Barbara (2017) Customer value perception : understanding customer response to company’s CSR initiatives. In: Aluchna, Maria and Idowu, Samuel O., (eds.) The dynamics of corporate social responsibility : a critical approach to theory and practice. Springer International Publishing. pp. 53-70. (CSR, Sustainability, Ethics & Governance) ISSN (print) 2196-7075 ISBN 9783319390888
Hands, Victoria, Cinpoes, Radu, Annan-Diab, Fatima, Boaz, Annette and Anderson, R. (2019) New ways of working to cope with uncertainty - lessons from the Well-being of Future Generations (Wales) Act (2015). In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)
Scarfati, Aleandra, Sridaran, Karthyeni, Senna Venzke, Claudio, Fabiano Sambiase, Marta, Hansen, Brian, Mo Ching Yeung, Shirley, Majidi, Mehdi, Aizhamal, Sartbayeva, Nuer, Alexander Tetteh Kwasi, Pandey, Nisha, Sharma, Radha R., Indrajaya, Amelia Naim, Kingenberg, Beate, Onwuegbuzie, Henrietta, Areola, Eunice Mareth, Ivanova, Ekaterina, Aray, Yulia, Rodriguez Tejedo, Isabel, Annan-Diab, Fatima, Pedraz Marcos, Ana Maria, Maheshwari, Anil, De Feis, George L., Fairfield, Kent, Tavanti, Marco, Goralski, Margaret, Peregoy, Richard and Rimanoczy, Isabel (2019) From inclusive thought to action : how can we develop individuals that shape a more inclusive world? In: 2019 Academy of Management (AOM) Annual Meeting : Understanding the Inclusive Organization; 09 - 13 Aug 2019, Boston, U.S.. (In Press)
Annan-Diab, Fatima and Molinari, Carolina (2016) Corporate social responsibility implementation: challenges for the mining industry in Brazil. In: Academy of International Business (AIB) 2016 Annual Meeting; 27-30 Jun 2016, New Orleans, U.S.. (Unpublished)
Annan-Diab, Fatima (2016) Teaching responsible management in the UK and Russia : what are the challenges? In: 5th Annual Learning, Teaching and Student Experience Conference (LTSE) 2016; 26-27 Apr 2016, Birmingham, U.K.. (Unpublished)
Filippaios, Fragkiskos, Annan-Diab, Fatima and Hermidas, Amir (2016) The effect of civil and political liberties suppression on foreign direct investment : an evaluation of emerging and developing economies. In: 43rd Annual Conference of the Academy of International Business UK & Ireland Chapter (AIB-UKI); 7-9 Apr 2016, London, U.K.. (Unpublished)
Jensen, Barbara, Annan-Diab, Fatima and Pitsakis, Konstantinos (2015) How to add value by implementing corporate social responsibility into business strategy? In: European Academy of Management (EURAM) Annual Conference 2015: Uncertainty is a Great Opportunity; 17-20 Jun 2015, Warsaw, Poland. (Unpublished)
Annan-Diab, Fatima, Jensen, Barbara and Seppala, Nina (2015) Enhancement of customer value : the role of corporate social responsibility initiatives in the European telecommunications industry. In: 42nd Annual Conference of the Academy of International Business UK & Ireland Chapter (AIB-UKI); 16-18 Apr 2015, Manchester, U.K.. (Unpublished)
Annan-Diab, Fatima and Filippaios, Fragkiskos (2014) Multinational firms motivations and foreign direct investment decisions : an analysis of the IT & software and financial services sectors in the Irish context. In: 56th Annual Meeting of the Academy of International Business Academy; 24 - 26 Jun 2014, Vancouver, Canada. (Unpublished)
Annan-Diab, Fatima and Filippaios, Fragkiskos (2013) A resource based view perspective of multinationals' motivations : evidence from the case of Ireland. In: European International Business Academy (EIBA) 29th Annual Conference; 12-14 Dec 2013, Bremen, Germany. (Unpublished)
Annan-Diab, Fatima and Filippaios, Fragkiskos (2012) Multinational firms investing into Ireland : an analysis of the software & IT and financial services sectors. In: 38th European International Business Academy (EIBA) Annual Conference; 07 - 09 Dec 2012, Brighton, U.K.. (Unpublished)
Annan-Diab, Fatima and Filippaios, Fragkiskos (2012) Understanding multinational’s location choice decisions : a resource based view perspective. In: Academy of International Business (AIB) 2012 Annual Conference; 30 Jun - 03 Jul 2012, Washington D.C., U.S.. (Unpublished)
Annan-Diab, Fatima and Filippaios, Fragkiskos (2012) Understanding multinational's location choice decisions : a resource based view perspective. In: 39th Annual Conference of the Academy of International Business UK & Ireland Chapter (AIB-UKI) : International Business : New challenges, new forms, new practices; 29 - 31 Mar 2012, Liverpool.